What Is Sonic Branding?
Can you sing this for me? “ba da ba ba ba, I’m lovin’ it” What? Does it … Read more
Aashish Pahwa
Education:
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
What Is A Prototype? – Examples, Types, & Qualities
Prototyping is an essential step in the development of a product, be it digital or physical. … Read more
How Does Venmo Make Money? | Venmo Business Model
You wouldn’t disagree with me if I say smartphones are the new wallets of the millennials. Cash … Read more
What Is A Minimum Viable Product (MVP)?
A product hypothesis is based on innumerable assumptions of the target group’s demands and usage. However, … Read more
5 Biggest Startup Mistakes And How To Avoid Them
90% of startups fail. Scary? But here’s a more terrifying fact: 90% of the time, startups … Read more
The Attention Monetization
What does it mean to ‘Pay Attention’? But before answering this question, answer these- How many … Read more
SAAS Business Model | How SAAS Works?
Software come in two forms: Software As A Product (SAAP): where the software is usually sold … Read more
What Is Intrapreneurship & Who Is An Intrapreneur?
The idea of entrepreneurship is enticing, everyone likes to be their own boss. But not everyone … Read more
What Is Brand Identity? – Importance & Examples
A brand is viewed with two different perspective – Brand identity is the company’s side of … Read more
What Is Brand Equity? Why Is It Important?
The increase in the competition has eventually changed the buying habits and purchasing decision making process … Read more
