Aggregator Business Model | What Is It And How Does It Operate?
Be it taxis, hotels, groceries, food, or travel, the aggregator business model has entered into and … Read more
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
Be it taxis, hotels, groceries, food, or travel, the aggregator business model has entered into and … Read more
Personification is an innate tendency of human psychology. It refers to the attribution of human traits, emotions, or intentions to … Read more
Generally, people consider a name, logo, colour, and even sound to be a brand. While they’re … Read more
WhatsApp was developed by Jan Koum and Brian Acton in early months of 2009 as a … Read more
Network marketing, also known as multi-level marketing, is a business model which involves a pyramid structured … Read more
There’s a lot that goes into a product before it is introduced into the market. It … Read more
Products have similar lives to living beings. They are born someday and they come to an … Read more
A product is an item produced or procured by the business to satisfy the needs of … Read more
Services are different from tangible goods. They are- The service marketing mix is also different from … Read more
The marketing mix theory, first coined by E. Jerome McCarthy in the 1960s, forms the foundation … Read more