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Abhishek Shridhar

Abhishek Shridhar is a student of the Integrated Programme in Management at IIM Indore. He has been involved in the field of article writing for the past 2 years and was a part of the Media and PR team of i5 Entrepreneurship Summit 2017.

The 7 Stages Of Restaurant Marketing

By Abhishek Shridhar / February 26, 2018

The restaurant business is one of the fastest growing in the world. The US market records a sales figure of $799 Billion which expands to trillions when seen at a global scale. It also employs 10% of the entire workforce in the US economy underlining the significance of its growth. These figures seem unreal when […]

Game Marketing For Beginners

By Abhishek Shridhar / February 19, 2018

One of the most important factors for an effective marketing campaign is the engagement with the consumers. The greater the duration of contact, the better. There is an entire industry which survives on its ability to hold the consumer’s attention, the Gaming Industry. The world gaming industry is worth a whopping $108.9 Billion. An activity […]

Overvaluation Of Startups: A Myth Or Misunderstanding?

By Abhishek Shridhar / February 9, 2018

The market today has grown to an extent where a surprise is really hard to pull off. The phenomena and forces driving the markets have been mapped into assumptions and instruments that produce a spoiler called estimates which is omnipresent. Yet, a bamboozled set of watchers can do nothing but admire the show that the […]

Apparel Marketing: A Pervasive Force

By Abhishek Shridhar / January 27, 2018

Look Down! Look Up! Look to your left, then right and now behind. Did you see a shirt, tie, some colleagues and files or did you see pyjamas, posters and a closet? Neither? It’s okay as long as the items in the list don’t switch. Why you ask? Because nobody would want to conduct a […]

The Art Of Crafting Demand

By Abhishek Shridhar / January 20, 2018

Wouldn’t it be a paradise for businesses if they had a secret formula that could create demand for anything and everything from thin air? All a business aspires for is survival with supernormal profits for a sustained period of time. And for that, people should be wanting what it’s selling. The rawest form of trade, […]

Sports Marketing: An Awakened Giant

By Abhishek Shridhar / January 6, 2018

Human beings have loved sports through the ages. The fanaticism for sports has evolved into a new social group in itself united by the allegiance towards the team. Athletes are walking parallel to movie stars in terms of influence and are becoming the poster boys for more and more marketing campaigns. Similarly, on a collective […]

Is First Mover’s Advantage Real?

By Abhishek Shridhar / December 23, 2017

Competition is the fuel of a market. Some firms compete for customers, some compete for resources, some compete for market share and all compete for profits. This never-ending race to success is filled with sparsely populated hurdles and uncertainties waiting to be crossed and cracked. The players that get the hang of the game have […]

Is Marketing A Sycophant Of Populism?

By Abhishek Shridhar / January 8, 2018

Most of the people who have been intrigued enough to click on this article are consumers of a plethora of marketing campaigns. Sports fans are just doing it, tech enthusiasts are thinking differently, fast food lovers are ‘lovin it’ and the motorists are learning German. Certain brands have communicated their value proposition to the public […]