The 7 Stages Of Restaurant Marketing
The restaurant business is one of the fastest growing in the world. The US market records a sales figure of $799 Billion which expands to trillions...
Abhishek Shridhar is a student of the Integrated Programme in Management at IIM Indore. He has been involved in the field of article writing for the past 2 years and was a part of the Media and PR team of i5 Entrepreneurship Summit 2017.
Game Marketing For Beginners
One of the most important factors for an effective marketing campaign is the engagement with the consumers. The greater the duration of contact, the better. There...
Overvaluation Of Startups: A Myth Or Misunderstanding?
The market today has grown to an extent where a surprise is really hard to pull off. The phenomena and forces driving the markets have been...
Apparel Marketing: A Pervasive Force
Look Down! Look Up! Look to your left, then right and now behind. Did you see a shirt, tie, some colleagues and files or did you...
The Art Of Demand Creation
Wouldn’t it be a paradise for businesses if they had a secret formula that could create demand for anything and everything from thin air? All a...
Is First Mover’s Advantage Real?
Competition is the fuel of a market. Some firms compete for customers, some compete for resources, some compete for market share and all compete for profits....
