Author: Abhishek Shridhar

Abhishek Shridhar is a student of the Integrated Programme in Management at IIM Indore. He has been involved in the field of article writing for the past 2 years and was a part of the Media and PR team of i5 Entrepreneurship Summit 2017.
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Game Marketing For Beginners

One of the most important factors for an effective marketing campaign is the engagement with the consumers. The greater the duration of contact, the...

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The Art Of Demand Creation

Wouldn’t it be a paradise for businesses if they had a secret formula that could create demand for anything and everything from thin air?...