Marketing & Sales Guides

Just having good food and ambience is not enough anymore if you want your restaurant to stand out amongst competitors and bring in new…

Whether you’re a small business owner, entrepreneur, or hobbyist, if you’re running a startup, you all have something in common – you’ll need a…

In today’s corporate landscape, your commitment to social and environmental responsibility can significantly influence your brand image and market success. Consumers increasingly align their…

Social media has such an impact on people that 61% of them use their phones within 5 minutes of waking up, and one of…

You’ve worked hard to build a successful business. You might have even disrupted the industry with a revolutionary product or service. However, there’s a…

A few decades back, if you asked a new company what kind of distribution channel they would use, the answer would likely be manufacturer-wholesaler-retailer-customer,…

<!– wp:paragraph –> Building a software is hard enough, but getting people to actually buy and use it is an entirely different challenge. How…

If I ask you when was the last time you watched a video, you would most likely answer “a few hours ago” or “this…

Just a good product isn’t enough anymore – customers today expect a great experience too. They’ll complain online, leave poor reviews and take their…

Customer acquisition is much like dating. It happens in stages. It starts with the customer being unaware of your product or service. Then, as…

Today, staying ahead of the curve is more important than ever. Knowing what’s trending can give you a competitive edge in your industry and…

There are people all over the world who earn their livelihood just using their laptops and the internet. Some sell their products or services,…

We’ve all been there – went to the supermarket to buy some groceries and found ourselves buying a whole bunch of stuff we did…

TikTok, an app that erupted in popularity among younger demographics, has steadily matured into a global phenomenon. It’s already the eighth-largest social network, and…

If you’re in business, you know that it’s not always easy to deal with customers who are less than pleasant. You might find yourself…

Have you ever put something in your shopping cart only to regret it later? Well, you’re not alone. We’ve all been there. It starts…

Ever wondered why no competitor could come close to Facebook even when Google spent billions to make users try its Google+? Or why the…

You might have a perfect offering ready for the market. But convincing the market to accept and buy your product is another uphill struggle.…

I’m lovin’ it- The moment you hear this phrase, a picture of burgers, fries, and soft-drinks pops into your head, indicating that McDonald’s did…

What do you do when the existing perception of your brand in the minds of your customers is unfavourable or faulty? Do you try…

Have you, in the last five years, used a C.D., floppy drive, or a camera with a film tape? Probably not. Chances are that…

Customer reviews, ratings, and recommendations have become the three new Rs for your business. Why, you ask? 96% of customers prefer to share their…

Is there a usual process you follow when you want to buy something new for yourself? How do you decide what to buy? Do…

Have you ever clicked on a link only to wait forever to load up? Ever felt that an app takes forever to load up…