Why Is Musical.ly (now Tik Tok) A Hit?
If you are over the age of 20 and inactive on social media, there is a chance you don’t know what Musical.ly is. But if you...
What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a product. From the car you drive to the shampoo you...
What is Consumer Behaviour? [Ultimate Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a particular product over others? This knowledge, if analyzed and brought...
Is Fortnite Really Better Than PUBG? (Numbers Say So)
2017 has been a year of the battle royale games and there is no denying that two games won big in this race. They are (obviously)...
The Evolution Of Payments
Every now and then I think about who invented money? Who conceptualized transactions? Well, we might never know because according to historians it dates back to...
What Is A Reverse Auction & How Does It Work?
You might have seen the hammer going down “One” and then “Two” and “Sold!”; the usual way an auction takes place after the seller puts up...
Who are Opinion Leaders & Why Are They Important?
With an insane number of varieties of products and services available in the market, we often look up to a certain people for choices these days....
What Is A Beta Version?
With pre-releases being a common norm in the booming online market, beta versions and beta testers are terms that most of the majority are familiar with....
Who Are Early Adopters & Why Do They Matter?
Personally, while discovering new music on any music streaming platform I tend to listen to music that has been upvoted by more people than the music...
The Startup Life Cycle
Every startup goes through a roller coaster of hits and misses. While riding this incredible roller coaster, most entrepreneurs get confused where their ride is heading....
