What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a product. From the car you drive to the shampoo you...
What is Consumer Behaviour? [Ultimate Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a particular product over others? This knowledge, if analyzed and brought...
Is Fortnite Really Better Than PUBG? (Numbers Say So)
2017 has been a year of the battle royale games and there is no denying that two games won big in this race. They are (obviously)...
The Evolution Of Payments
Every now and then I think about who invented money? Who conceptualized transactions? Well, we might never know because according to historians it dates back to...
What Is A Reverse Auction & How Does It Work?
You might have seen the hammer going down “One” and then “Two” and “Sold!”; the usual way an auction takes place after the seller puts up...
Who are Opinion Leaders & Why Are They Important?
With an insane number of varieties of products and services available in the market, we often look up to a certain people for choices these days....
What Is A Beta Version?
With pre-releases being a common norm in the booming online market, beta versions and beta testers are terms that most of the majority are familiar with....
Who Are Early Adopters & Why Do They Matter?
Personally, while discovering new music on any music streaming platform I tend to listen to music that has been upvoted by more people than the music...
The Startup Life Cycle
Every startup goes through a roller coaster of hits and misses. While riding this incredible roller coaster, most entrepreneurs get confused where their ride is heading....
How To Choose The Right Business Model For Your Game?
If you are a game developer, choosing among the different game business models can be a bit of a fix. You probably are aware of premium...
