Startup Branding: The Ultimate Guide
You have your business model ready, you have decided your product motto and a plan, it knows its place and function and you have decided on...
Engineer by education. Writer by choice. I learn about new things by writing about them.
Pre-Money vs. Post-Money Valuation
When you are working with a capital driven start-up you are likely to come across a whole new array of vocabulary. Pre-money and post-money valuation is...
How To Deal With Negative People At Work
Admit it. We have had them all. The ever-complaining coworker next cubicle, The ‘my project sucks’ lunch mate, The ‘boss hates me’ drama queen who keeps...
4 Handy Marketing Tips To Become A Market Wiz
Every now and then we find ourselves asking the question, what could we do to make our marketing and reach stronger? Because let’s be honest, a...
Hyper-Casual Games & How To Make Them Hyper-Profitable
Personally, to kill time, I have installed one of those no-brainer games available for free on the App Store. They don’t require a lot of effort...
Why Is Musical.ly (now Tik Tok) A Hit?
If you are over the age of 20 and inactive on social media, there is a chance you don’t know what Musical.ly is. But if you...
What Is Lifestyle Marketing? [Definitive Guide]
For ages, marketing has been the most premium channel in generating a brand value for a product. From the car you drive to the shampoo you...
What is Consumer Behaviour? [Ultimate Guide]
Wouldn’t it be great if marketers know exactly what drives their target audience to choose a particular product over others? This knowledge, if analyzed and brought...
Is Fortnite Really Better Than PUBG? (Numbers Say So)
2017 has been a year of the battle royale games and there is no denying that two games won big in this race. They are (obviously)...
The Evolution Of Payments
Every now and then I think about who invented money? Who conceptualized transactions? Well, we might never know because according to historians it dates back to...
