This AI Startup Tackles Bias in HR with Smart Tech – Startup Review

In the bustling corridors of the modern workplace, HR leaders are on a constant quest for harmony between innovation and inclusivity. They’re crafting policies, fine-tuning job descriptions, and sending out communications—all with the hope of fostering a diverse and equitable environment. Yet, despite their best efforts, the specter of unconscious bias often lingers, subtly undermining their goals.

Enter the realm of, a beacon of hope where artificial intelligence meets human resources. The startup, founded by visionary Tim Glowa, has set its sights on a lofty goal: to eradicate DE&I related biases in written communication. With a tool that’s more scalpel than sledgehammer, analyzes and adjusts language to promote inclusivity, resonating with the very ethos of modern HR leadership.

This transformative approach has the potential to shift paradigms, turning the tide in the ongoing struggle for a truly inclusive workplace. By tapping into the nuances of AI, is not just predicting the future of work; it’s actively sculpting it into an environment where every employee’s voice can be heard and valued.

We sat down with Tim Glowa to uncover the story behind and how it’s turning possibilities into opportunities for HR leaders everywhere.

What is is an AI-driven HR solution that zeroes in on the critical challenge of unconscious bias in the workplace. With a clear focus on serving HR leaders—such as VPs of HR, CHROs, and Directors of Talent Management— delivers a tool that scrutinizes written communication, be it job descriptions or internal memos, to identify and rectify DE&I-related biases.

Imagine you’re an HR professional, and you’ve just crafted a job posting. You’re confident it’s perfect, but could there be hidden biases within the text that might deter a diverse pool of applicants? This is where steps in. Using advanced AI algorithms, the platform meticulously analyzes language to ensure it’s inclusive and welcoming to all potential candidates. It’s not just about avoiding negative repercussions; it’s about actively promoting a culture of diversity and equity.

For HR leaders, this means they can now confidently communicate with their teams and prospective employees, knowing that their language is free from subtle prejudices that could otherwise go unnoticed. The value proposition is clear: not only aids in attracting a diverse workforce but also helps in nurturing an inclusive corporate culture that is reflective of an organization’s commitment to diversity and equity.

In a world where three-quarters of workers have hesitated or declined to apply for a job due to non-inclusive language, and a quarter describe their company culture as “toxic,”’s solution is not just timely but essential. It’s a tool that doesn’t just promise change; it actively facilitates it, giving HR leaders the power to make a real difference in their organizations. Founders

Tim Glowa, the CEO and Founder of, is a man whose career trajectory has been anything but linear. With a background that weaves through the tapestry of human resources and technology, Glowa’s journey to the helm of is one marked by innovation and an unwavering commitment to transforming the workplace.

Tim Glowa

At the heart of Glowa’s venture is a personal mission to address the silent yet pervasive issue of unconscious bias in the workplace. His story begins not with a sudden epiphany but as a gradual realization of the potential that AI holds in reshaping HR practices. His extensive experience in HR leadership roles provided him with a front-row seat to the challenges and opportunities within the industry, particularly the impact of technology on employee engagement and diversity.

In the early days of, Glowa grappled with the common startup challenge of driving traffic to his site. His strategy? An all-hands-on-deck approach, leveraging public relations, thought leadership, and various platforms to amplify his message. It was a steep climb, but one that he navigated with the tenacity of a seasoned entrepreneur.

The inception of was not a moment of chance but a deliberate response to a gap Glowa identified in the market. It was his foresight into the transformative role AI could play in HR that led him to establish the startup. He envisioned a tool that would not only identify but also correct biases in written communication, thereby fostering a more inclusive corporate culture.

Interview with Tim Glowa, CEO and Founder of

Having the opportunity to sit down with Tim Glowa, the CEO and Founder of, provided a deeper insight into the innovative AI-driven HR solution his company offers. The conversation shed light on the motivations behind and the impact it aims to have in the realm of human resources.

Q: Could you tell us about the moment you decided that was the venture you wanted to pursue?

A: It was a gradual process rather than a single moment. After years in HR, I saw how AI could dramatically improve the way we approach diversity and inclusion. The idea for came from a desire to create a tool that could detect and mitigate unconscious bias, ensuring a fairer and more inclusive workplace.

Q: How does precisely pinpoint biases within written communication?

A: We’ve developed algorithms that analyze language patterns and identify phrases or words that could be indicative of bias. Our system then suggests alternatives to make the communication more inclusive, helping organizations to foster a diverse and welcoming environment.

Q: What challenges did you encounter in the initial stages of, and how did you overcome them?

A: One of the biggest challenges was getting noticed in a crowded market. We focused on building our presence through PR and thought leadership, which helped us gain traction and start conversations with potential clients.

Q: In what ways does stand out from other solutions that aim to address bias in the workplace?

A: Our AI-driven approach is unique in its ability to provide real-time feedback on written content. This isn’t just about identifying problems; it’s about providing actionable solutions to improve communication and, by extension, corporate culture.

Q: What are your future plans for, and how do you envision its growth?

A: We’re looking to expand our AI solutions to cover more aspects of HR, such as cultural assessments and automated equity studies. The goal is to provide a comprehensive suite of tools that empower HR leaders to create truly inclusive workplaces.

Q: For those looking to start their own business, what advice would you offer based on your experience with

A: Start now and be prepared to learn quickly. Engage with your community, especially on social media platforms like Twitter, to gain insights and support. And remember, it’s okay to fail as long as you learn and evolve from those experiences.

Q: Could you share any statistics or facts that highlight the importance of what is doing?

A: Absolutely. Research shows that three-quarters of workers have abandoned a job application or an offer due to non-inclusive language. That’s a huge portion of the workforce that companies are missing out on simply because of the way they communicate. It’s a clear indication of the need for solutions like

Feedough’s Take on stands out as a beacon of innovation in the HR tech landscape, poised to disrupt the status quo with its AI-driven approach to tackling unconscious bias. The startup’s commitment to fostering diversity and inclusivity is commendable and timely, resonating with the urgent need for equitable workplaces. The future looks bright for as it scales up its offerings, potentially revolutionizing how organizations approach DE&I initiatives.

The challenge ahead will be to maintain this momentum and continue to refine the AI algorithms to adapt to the ever-evolving nuances of language and bias.’s success will hinge on its ability to stay at the forefront of AI developments and to keep delivering tangible results for its clients.

As we look to the horizon, we can expect to not only enhance the capabilities of HR leaders but also to set a new benchmark for inclusivity in the workplace. Its potential to empower a diverse talent pool and build healthier organizational cultures is immense. If continues on its current trajectory, it could very well become an indispensable tool in the HR arsenal.

Get Your Startup Reviewed By Feedough!

Get discovered by over 500,000 monthly visitors. Explain your offering to over thousands of potential investors, customers, and top blogs.

Startup reviews are custom written posts by our experienced team who’ll work closely with your team to create the best pitch possible. The review article will be posted and shared with thousands of our subscribers over emails, social media posts, and push notifications.

Use this form to get in touch.