Holistic Pet-Tech – Maven Startup Review

Pets are an important part of our lives. However, it can be challenging to take care of them. In this fast-paced world, pets are often left unattended at home, and there are high chances of their running away. Moreover, when you do get to know about their deteriorating health, it’s too late to treat them.

But, what if you could get all that data, see your pet’s behaviour and even alert you if your pet is about to get ill?

Welcome, Maven Pet.

Maven Pet Inc. – Startup Review By Feedough

A startup focused on ensuring your pets’ safety and health care, Maven offers you peace of mind by providing you with a personal vet who keeps a close check on your pet’s data and health. The startup combines human touch with smart devices like smart tracker and Maven Home and Maven app to help you and the vet monitor your pet’s data feed and get to know the issues before they can arise.

Based in Delaware, Maven Pet is the future of pet care. This pet tech startup has developed a platform that can help you and your vet get a holistic view of your pet’s location, health and wellbeing.

The Concept

Pets are family members. Hence, they need care and support like one too.

The problem?

  • Pet owners can’t be with their pets 24/7,
  • Pets often run away and are hard to track,
  • Owners also can’t analyse pets’ health problems properly.

Maven combines technology and human-centred design to make pet owners confident about their pet’s location, activities, and healthcare.

The Offering

Maven’s offering is divided into three parts – 

  • Personal vet for the pet
  • Maven Kit including Maven Home and smart collar
  • Maven App

It starts with you meeting the vet and introducing your pet to them. Once done, they receive the Maven Kit consisting smart collar (that tracks the pet’s location, activity, and behaviour) and Maven Home (that makes sure that the pet data is always up-to-date and accessible to the vet.

You get access to your pet’s locations and behaviour through the app. It also informs you of any alert attempts and even provides your pet’s current location.

The Value Proposition

“Pets don’t talk, so we help them communicate!”

Maven helps pet owners – 

  • Detect pet illness at an early stage: Maven’s vet will detect any change in your pet’s data and behaviour and will alert you about the same.
  • Have 24/7 dedicated vet chat: You can always get in touch with your vet if you have any concerns.
  • Virtual home fence: Maven’s smart tracker keeps an eye on your pet’s movements and sends alerts if your pet leaves the house boundary.

The Interview

We discussed the startup’s concept, vision, and prospects with Melissa Anderson, the Customer Support Agent of Maven Pet Inc. Here are her thoughts on the startup –

How is your offering disrupting the industry?

Maven brings the market the first AI vet based on activity tracked by a smart collar.

What about the competition – How are you better?

While other competitors only track the pet’s activity, Maven goes further and uses that information in order to detect illnesses in early-stage and alert the pet owner they should take action before that turns out critical.

How did it all start? 

Back in 2014, Virgílio Bento, David Barroso and Paulo Fonseca tried to find a solution to a real-life problem: a way to track Aquiles, a strong-willed Great Pyrenees dog who just wouldn’t quit escaping the yard to chase random cats across the neighbourhood.

They quickly realised that none of the pet trackers available in the market allowed real-time tracking, and all of them required a contract and monthly fees. A new approach was clearly needed to help protect millions of pets worldwide and bring peace of mind to their owners.

Taking advantage of their background as engineers, the three friends developed the first GPS pet tracker without monthly fees, capable of reliable live tracking, and without any geographic restrictions. The concept proved very successful, achieving over $8M in revenue with more than 60,000 devices sold, being used in over 80 countries on a daily basis, and becoming the #1 Best Seller in its category on Amazon.com along the way.

Later on, they got smart and ambitious colleagues joining them on their mission, making the foundation Maven in 2021! Much more than a GPS tracker, the Maven team saw the big potential of joining forces between the power of AI, the existing devices and know-how, plus the providence of remote pet care to pet owners worldwide.

Tell us about your team: 

Maven mixes experience and know-how with a creative and fresh spirit.

The first two come from the development of the GPS pet tracker from which Maven was born.

The two last ones belong to the identity of the Maven members, who fight every day for a different, but functional product that will strive in the market for sure, where differentiation is key.

Maveners always look forward to new ways of bringing peace of mind to pet owners around the world.

What is the progress till now, and what are you expecting in the future?

Till now:

  • $7.6M Revenue Generated from the first quarter of 2017 to the second quarter of 2020.
  • 17M hours of pet safety analysed
  • 7M kilometres tracked
  • 60,566 pets
  • Delivering peace of mind to over 60,000 pet parents

Potential for growth:

  • 80M Homes with Pets in the US
  • 1.7 Pets per Home
  • $25 Monthly subscription per pet
  • $36B total addressable market (annual recurring revenue) just in the USA

Feedough’s Take On Maven Pet

With an estimated market size of USD 31.9 Billion by 2027, pet tech is booming.

By understanding this opportunity well and combining tech with an apt human-centric approach, Maven is heading in the right direction to become a market leader.

It is also great to see the team has a great entrepreneurial spirit and passion for the mission.

And finally, the real challenge will be to stay on track, to continue to deliver quality products and be innovative in the market.

If Maven can keep delivering products that have a real impact on pet owners, the company will be a very profitable one.

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Holistic Pet-Tech - Maven Startup Review

by Aashish Pahwa