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The 10 Best Branding Tools For Startups

A common misconception is that branding is just logo and name. Although these are the key elements of a brand, branding isn't limited to them. A brand is the combination of properties within and outside a product which gives an identity to the generic product. It is how you talk to your customers. It is the reason s/he chooses your product over another similar product. 

It is hard to build a brand. It is even harder to build a desired brand image and personality. Here's a tightly curated list of 10 best branding tools to help you in your endeavours of building a strong brand.

99 designs


99Designs is the #1 marketplace for all your branding needs. From logo designing to developing a full-fledged brand identity pack, 99Designis a perfect place to hire professional graphics designers for your branding projects.

You can either hire a specific designer to collaborate closely or start a contest to get many options for your creative brief.



Canva lets you design your brand identity (logo, infographics, posters, banners, etc.) online using an easy drag and drop interface. It's a perfect online design tool for not-so-geeky designers or someone who doesn't know designing much.

This free tool has over million photographs, graphics, fonts, and templates to help you create logos, posters, business cards, social media posts, infographics, graphs, and other marketing materials.



Namelix is a great free branding tool to generate a business name for your startup. The tool uses artificial intelligence to generate short, catchy, and brandable names and also lets you filter the results using positive and negative keywords, short names preference, and domain name availability.

Namelix’s algorithm is designed in such a way that it learns from the names you like and give you better recommendations over time.



Knowem helps you secure your brand on the internet. It lets you search for and register a uniform username for your brand on over 500 popular and emerging social media websites and over 150 domain names. 

It’s a freemium branding tool which lets you search for the username for free but charges if you want the company to register it for you or if you want to trademark the username.



Namechk is another tool to check the availability of your desired username across different social media websites and domain extensions.

It’s a freemium branding tool which lets you search for the username for free but charges if you want the company to register it for you or if you want to trademark the username.

namesmith branding tool


Namesmith is a noteworthy business name generator which generates a brand name for your business using 5 keywords. 

What separates this tool from others is a random (Modern, Greek, Japanese, Aztec) name generator that lists great 4-5 letters abstract names which could be a good fit for any industry.

adobe spark branding tool

Adobe Spark

Adobe Spark is an impressive free online and mobile tool to build your build and enhance brand by creating impressive graphics, webpages, video stories, and more. Furthermore, the tool also provides you with thousands of inspirational content and learning resources on its blog to help you learn and grow. 

Adobe spark is a freemium tool which lets you add your logo and choose different fonts, themes, and colours when you upgrade to a premium plan.



Brandbucket is a marketplace for brand names where you can search for premium brand names along with corresponding premium domains and logos. The website consists of a list of more than 7000 premium domains that are hand-selected based on quality and brand potential.

The brand names range from $500 to $100K+.

brandpa branding tool


BrandPa is an alternative to BrandBucket. It is also a marketplace for brand names which lets you search for thousands of premium brand names and their corresponding domains and logos.

trademarkia branding tool


Trademarkia is the largest (free) visual trademark search engine in the world. It’s an online legal technology platform which provides you with tools to help you to facilitate and automate the trademark process and other processes related to trademarks, corporate registrations, and domain filings.