The 13 Best Copywriting Tools

Copywriting is a tough nut to crack. It needs to have a psychological approach that should appeal to the audience, have all the information, no grammatical errors, the right keywords and whatnot.

Whether you are writing Ad copies, product descriptions, copies for social media, Ecommerce, or more, a huge volume of hard work is involved in getting it right.

But we need to work smarter than harder. And that is where the copywriting tools come into the picture.

Since copywriting is a long process, you need a combination of copywriting tools to help you in every step. That starts from research, ideation, writing, SEO, proofreading, prospecting, and the list goes on.

It means you need a complete tool stack. Here's a list of the thirteen best copywriting tools to help you save time, energy, and creativity and take your copywriting up a notch.


  1. All-In-One Toolkit for Copywriting: Anyword, "A powerful AI copywriting tool that generates and optimises copies to increase sales 10x faster and better, backed by powerful predictive analytics based on billions of marketing data sets."
  2. To Get Better Copywriting Ideas: Answerthepublic, "A keyword research tool that generates visualisations of search queries related to the query, providing insight into what people are searching for online."
  3. Business Oriented Copywriting: Copy.AI, "An AI-powered writing tool that allows users to quickly generate high-quality content using customisable templates and multi-language support, with the ability to train the AI to produce even more tailored content."
  4. To Gather Inspiration and Competitive Insights: Facebook Ads Library, "A free, public database that displays all active ads on Facebook, Messenger, and Instagram. It provides valuable insights into competitors' advertising strategies, copies, and emerging trends."
  5. To Improve Your Copies: Wordtune, "A paraphrasing tool that accurately translates thoughts into words. It is an AI-powered tool that offers various suggestions for one sentence to enhance the content without sacrificing flow, tone, or meaning."
  6. Expertly Led AI Templates: Jasper, "A copywriting tool that offers expertly-led AI templates to create high-quality content, helping users save time and improving the effectiveness of their marketing campaigns."
  7. To Get Keyword Suggestions: ClearScope, "Its real-time keyword suggestions, as the user writes, saves them the trouble of having to stop and think about the best SEO keywords to use and copy-paste them in the content."
  8. To Generate Actionable PPC Ad Copies: CopySmith, "A powerful AI-powered tool that helps businesses generate highly effective PPC ad copies quickly with features such as customisable tone and style, A/B testing, multiple variations, and a vast content idea database."
  9. To Paraphrase Your Copies:Quillbot, "A paraphrasing tool, which uses AI to automatically rewrite the text in a more concise and readable format."
  10. AI Copywriter for Ecommerce Businesses: Writesonic, "A great tool for marketers and ecommerce owners who want to automate their mundane bulk writing tasks of penning product descriptions, FB ads, Google ads, tweets, social media captions, SEO content and more quickly."
  11. To Analyse and Fix Grammar: Grammarly, "A typing assistant that reviews the grammar and provides suggestions for improving style and tone, which can help improve the content's search engine ranking."
  12. To Increase the Readability of Your Copies: Readable, "An online tool content editor designed to improve the clarity and readability of the write-ups. Its ability to detect complex sentences, passive voice, and excessive adverbs help to create more concise and effective content."
  13. To Study Your Competitors: Semrush, "A competitive intelligence tool that allows users to research and track their competitors' online advertising campaigns and SEO optimisation strategies."

Recommended Copywriting Tools


All In One Toolkit For Copywriting


An AI-powered writing tool that helps you to generate and optimise your copy for better conversions and sales. It provides you with predictive analytics for your copies before publishing. Additionally, Anyword empowers you to make data-driven decisions (using predictive performance scores) on which copy will resonate most with your audience.

Here's what you can expect while using Anyword:

  • You'll get personalised writing suggestions for specific topics and introductions.
  • You can write copies for emails, blogs, product descriptions, social media posts, and more.
  • You can get powerful predictive analytics that lets you know what works before going live to make smart choices.
  • Choose the best AI-generated copy for your message for the right people every single time.
  • A scoring system that "grades" text and predicts performance results.
  • Create multiple customer personas and get tailored copy specific to your customer base.
  • Generate high-performing marketing copy for multiple channels and formats, including Facebook, Instagram, Google, Verizon, Linkedin, Twitter, Pinterest and more.
  • Get immediate feedback on content performance.

If you want the AI to generate perfect copies for you in various formats just with a few instructions and predict the results, Anyword is the toolkit you can use.


To Get Better Copywriting Ideas


Answer The Public is a powerful tool that provides valuable insights based on autocomplete data from search engines like Google.

All you'll have to do is enter a brand name, keyword, or topic, in the search bar. The tool will then populate your screen with hundreds of frequently asked questions and other related queries that people are searching for around that keyword.

It is a goldmine of customer insights that helps you better understand your target audience's real questions, concerns, and desires. This, in turn, can be used to inform your content marketing efforts and copywriting strategy.

With Answer The Public, you can:

  • Discover the most frequently asked questions surrounding a specific keyword, brand, offering, or topic.
  • Get an endless source of fresh, untapped ideas which you can use to inform copywriting and content marketing efforts.
  • Develop content that speaks directly to your target audience's needs, resulting in higher engagement and better brand recognition.

If you want to unlock the full potential of customer insights and improve your copywriting game, Answer The Public could be your go-to tool.


AI-Powered Copywriting Tool


An AI-powered copywriting tool that uses advanced natural language processing (NLP) algorithms to generate high-quality, human-like marketing copies across a wide range of formats you want. It is a platform designed to help businesses create compelling content for various marketing channels, including social media, email, and website copy.

With Copy.AI, you can generate copies in a matter of seconds by simply inputting key details about your target audience and the type of content you need. Copy.AI then uses machine learning algorithms to analyse and generate optimised copy for conversions and engagement.

Using Copy.AI, you can expect to:

  • Save time: Copy.AI's AI-powered technology allows you to generate high-quality copy quickly and efficiently, saving time and effort compared to traditional writing methods.
  • Write multiple types of content: This writing tool writes everything, from blogs to ad copies and eCommerce copies to email copies and everything that comes in between.
  • Improve efficiency: Its user-friendly interface and idea generation tools make it easy to generate high-quality copy quickly and efficiently, even if you don't have extensive writing experience.
  • Boost engagement: Copy.AI's ability to generate engaging and authentic copy can help you improve your content's overall engagement, whether creating social media posts or product descriptions.
  • Achieve consistency across channels: This copywriting tool's ability to produce human-like content consistently can help you ensure your messaging remains consistent across all your marketing channels, from social media to email marketing.
  • Generate content ideas: Copy.AI's idea-generation tools can help overcome writer's block and provide inspiration for content creation, making it easier to come up with new ideas and topics.

Overall, if you are looking for an AI to generate high-quality copy quickly and efficiently, whether you're a blogger, marketer, or content creator, you can switch to Copy.AI. It can help you streamline your content creation process and produce engaging, authentic copy that resonates with your audience.

ad library

To Gather Inspiration and Competitive Insights

Facebook Ads Library

The Facebook Ad Library is a publicly accessible free database of all ads that are currently running on Facebook, Instagram, and Messenger. It provides information about the advertiser, the ad spend, the targeting criteria used for the ad, and the duration of the ad.

It could be a useful tool to gain insights into advertising trends and competitors' strategies on these platforms.

With Facebook Ad Library, you can:

  • Access every ad currently active on the mentioned social media platforms.
  • View every detail of an ad, including the copy, image, and duration.
  • View the overall total spending, spending data by geographic location, and spending by specific advertisers.
  • Monitor your competitors' advertising and adjust your strategy accordingly.
  • Keyword phrases that people searched in the Ad Library most frequently in the past week
  • View competitors' ads to analyse trends, what ads work well in your industry, and identify opportunities to differentiate your brand.

By accessing the Facebook Ad Library, you can gain valuable insights into current advertising trends on Facebook, Instagram, and Messenger. With this free public database at your fingertips, you can stop guessing and start optimising your advertising strategy with confidence.


To Improve Your Copies


Unlike other AI-powered copywriting tools, Wordtune is not designed to write an entire post, blog, or copy for you from scratch. Instead, it works alongside you and helps you improve your copy by offering various alternative lines for one selected line and paraphrasing it, enhancing the flow and readability.

For example, you'll write your thoughts and then instruct Wordtune to rewrite it in more professional and target-audience-oriented way. You can even change the tonality, shorten your sentences, and even expand them.

With Wordtune, you can:

  • Improve your writing in real-time: You can get suggestions from Wordtune for alternative phrasing, word choices, and sentence structures as you write, allowing you to improve your writing in real-time.
  • Maintain control over your writing: Since Wordtune doesn't write the entire post or copy, you will have complete control over your content. Wordtune simply offers suggestions and enhancements to improve your writing.
  • Save time on editing: With Wordtune's real-time assistance, you can save time on the editing process by improving your writing as you go.
  • Use it across multiple websites: With the Wordtune Chrome extension, you can use it on multiple popular websites, making it easy to integrate into your existing writing process.

If you want to improve your written copies, streamline your editing process, and take your content to the next level, you can use Wordtune. By providing real-time suggestions and improvements, this tool empowers you to enhance your content while retaining full control. With this writing assistance at your fingertips, you'll benefit from expert guidance every step of the way without sacrificing creative freedom.


Expertly Led AI Templates


Jasper is a well-trained AI by the world's best SEO and direct response marketing experts, which business owners, agencies, and marketers can use to create compelling content for various purposes, including social media posts, e-commerce product descriptions, Google ads, website copy, and more.

With Jasper, you can:

  • Get over your writer's block with AI powered fresh ideas
  • Produce polished and articulate content that sounds natural and convincing by giving commands to the AI.
  • Generate months of social media content in minutes
  • Write copy that converts and improves your content output by 10x
  • Craft the perfect message for emails, captions, and even paid ads.
  • Create content in 26 languages, including English, Spanish, Japanese, Portuguese, and more
  • Utilise Surfer SEO's partnership to optimise content for valuable keywords
  • Collaborate with team members globally and see updates in real-time
  • Empower your team or customers with an AI sidekick to improve your processes and offerings
  • Have fun and unlock your imagination with Jasper's exciting new technology.

If you want to boost your content creation, need a breakthrough to inspire new ideas, and take your copywriting up a notch, you can try Jasper. You can further take advantage of Jasper's templates, Boss Mode, and integrations with other tools to unlock your creative potential and improve your writing.


To Get Keyword Suggestions While Copywriting


ClearScope is a powerful SEO copywriting tool that provides you with keyword suggestions and insights to optimise your copy for search engines.

With ClearScope, you can enter your target keyword or topic and get a list of related keywords, along with search volume, competition, and relevance data. This information can help you identify the most relevant and valuable keywords to include in your copy. This eventually improves your content's ranking and visibility in search results.

With ClearScope, you can:

  • View the Content Grade and a live word count to see how well your content scores.
  • Get real-time keyword suggestions as you write, and improve your content's SEO rankings.
  • Receive optimisation reports with additional secondary keyphrases to include, what topics to cover, and how long the content should be
  • Save time by not having to stop and think about the best SEO keywords and practices to use
  • Integrate it with the tools you already use to maintain a better workflow.

If you do not want to go back and forth to find keywords, add them in every copy you are writing or not want to miss out on the best keywords, you can check out ClearScope to make the work easier.


To Generate Actionable PPC Ad Copies


Copysmith is an AI-powered copywriting platform that uses advanced machine learning tools to help you quickly create high-quality marketing content - be it PPC ads, product descriptions, or social media posts you need at scale.

With Copysmith, you can automate the copywriting process, save time and resources, and create compelling content that resonates with your target audience.

With CopySmith, you can:

  • Create Facebook Ad copies by crafting the perfect headline and CTA text.
  • Make Google Ad growth copies to scale and grow.
  • Create attractive headlines for everything, from banner ads to billboards and everything in between.
  • Create industry-targeted LinkedIn ads that convert.
  • Brainstorm with the AI and launch your next big campaign in seconds
  • Create carousel ads where you can show several products with one actionable copy
  • Create content with the AIDA framework
  • Rewrite and optimise your best content pieces
  • Run A/B tests to see which content is working and not and why
  • Craft the perfect YouTube video Ad description to gain more view
  • Create engaging social media descriptions that boost clicks and, thus, sales

To increase your ROI without expanding your ad budget and generate compelling ad copies that capture the user's attention, you can use CopySmith to craft ads that boost clicks and ultimately enhance your ROI.


To Paraphrase Your Copies


An AI-powered writing tool that helps you improve your writing skills and productivity. With its advanced features such as paraphrasing in different modes (formal, fluency, simple, and more), Grammar Checker, and Plagiarism Checker, Quillbot has become an indispensable resource for students, writers, and professionals. You can get alerts on grammar, punctuation, spelling, plagiarism, and word misuse errors in just one click.

You can even get chrome and word extensions to simplify the writing process.

With Quillbot, you can:

  • Automatically rewrite text to create unique content and avoid plagiarism with the Paraphrase tool.
  • Identify and correct grammatical errors in your writing with the Grammar Checker.
  • Ensure your work is free of copied content with the Plagiarism Checker.
  • Quickly summarise any text or document with the Summariser tool.
  • Create accurate citations for your work with the Citation Generator tool.

If you want to transform the way you write content, keep rephrasing and enhance the readability of the content, you can take the help of Quillbot and elevate your writing style.


AI Copywriter for Ecommerce Businesses


Writesonic is an AI-powered copywriting tool that specialises in creating SEO-optimised content for ecommerce businesses.

It is one of the easiest tools with advanced machine learning algorithms that help businesses generate engaging product titles, descriptions, and benefit bullet points. It can do it all 5x faster, which saves you time and resources that can help you improve your Google ranking and boost sales.

With Writesonic, you can:

  • Use Chatsonic, the AI-enabled chatbot, to generate AI images and create copy for them
  • Integrate it with Surfer SEO to generate SEO-friendly content without having to use the additional SEO tools
  • Create bulk content where you can get 1,000 pieces of copy in just one click
  • Navigate through its friendly interface and leverage its features
  • Write copies in 24 languages
  • Write product descriptions for eCommerce store
  • Easily generate landing pages with compelling copies

If you want to boost productivity by 5x, get all the monotonous work of 5 days done in one, create content that follows all the SEO best practices, increase your CTRs, and reduce your cost-per-click, you can work with Writesonic.


To Analyse and Fix Grammar


Grammarly is a powerful grammar checker that you can use to improve your online writing, catch mistakes, and enhance your content's clarity, engagement, and professionalism.

You can sign up for the web app version or download the Google extension to use Grammarly. The extension can integrate with most major platforms, which makes it easy to use with other tools.

To use Grammarly, simply click the 'New' button on the dashboard and paste it into your copy.

It detects plagiarism, suggests replacements for identified errors in English texts and checks spelling, grammar, punctuation, clarity, engagement, and delivery. In addition, users can customise their style, tone, and language based on context.

Grammarly will offer suggestions to improve your writing, and you can accept or decline changes to analyse and eliminate cringe-worthy grammatical mistakes."


To Increase the Readability of Your Copies


Readable is a powerful web-based toolkit that helps you write more readable copy.

It analyses your text to highlight sentences that are difficult to read, identify instances of passive voice, and suggest ways to simplify your writing. Whether you're a professional writer, blogger, or student, Readable can help you improve the quality of your writing and better engage your audience.

With Readable, you can:

  • Analyse and adjust the tonality of your content to make it connect better with your target audience
  • Analyse your content's sentiment and optimise it for positivity
  • Be more personal with your content
  • Ensure good keyword density for your SEO-optimised articles.

If you are willing to get better at writing copies, get prompted on complex sentences, passive voice, difficult words, and what grade your content is at, Readable is for you.


To Study Copywriting Of Other Brands In Your Niche


Semrush is a competitive intelligence tool that allows you to view your competitors' paid and organic search strategies, keyword rankings, ad copy, and more. With Semrush, you can research high-performing keywords and gain insights into your competitors' ad spend, ad copy, and landing pages.

Additionally, Semrush can help you can track competitors' organic search rankings and identify opportunities to improve website content and SEO.

It is a valuable tool for businesses and marketers who want to gain a competitive edge in their industry and improve their search engine marketing strategy.

With Semrush, you can:

  • Enter any domain and access information about their top-performing content and a full history of their Google search network advertisements.
  • Study how other brands in your niche use copywriting to create effective ads and web content, and you can gain valuable insights into what works and what doesn't in your industry.
  • Take the guesswork out of SEO and PPC profits and stay ahead of your competitors using Semrush 's features, such as competitor analysis, backlinks builder, keyword research, rank tracking, and SERP analysis.
  • Increase your website traffic by leveraging their smart recommendations that can drive clicks to your SEO or Google Ads campaigns.
  • Track your keyword rankings across multiple search engines, including Google, Bing, and Yahoo.

If you want to stay ahead of the competitors, adapt to what made them successful and avoid mistakes, keep a check on competitors and track your own success too, you can do this all using Semrush.