The 5 Best Survey Tools For Startups

Maybe you’re an entrepreneur wanting to validate your MVP and other assumptions before rolling out your final product. Maybe you run a website and want to take feedback from the visitors on the content you’ve provided. Or maybe you’re a marketer who wants customer feedback to end his dilemma of which marketing strategy to choose.Whatever the case may be, you deserve the best survey tool to reach your goal. Survey tools are just like pants; one size doesn’t always fit all. Maybe you’re looking for a survey tool with -

  • Survey logic – which asks the questions based on the answers from previous questions.
  • Customization – where you can add your custom logo and even change the look and feel of the survey according to your brand colors,
  • Additional Question Types – so you can take feedback in formats like ratings, checklists, drop downs, etc.
  • Capability To Be Embedded (Website Friendliness) – which lets you embed the survey on one of your webpages instead of redirecting your visitors to other website to fill up the form. (while many of the survey tools provide this facility, not all looks good on the website), or
  • Data export – to let you export the survey data so you can access them offline and use it for other analysis as well.

We tried more than 20 survey tools available online and came up with this list of the 5 best survey tools which can fulfil most of the above mentioned requirements and have their own addon features as well.



  • Unlimited Surveys For Free
  • Video & Image Questions
  • Email Embed
  • Quiz Compatibility
  • 40 Short Survey Templates Free & 180+ Templates In Premium Plans
  • No Export
  • No Survey Logic In Free Version
  • Integrations Available Only In The Enterprise Version

When we talk about the best survey tools on the internet, Survey Monkey always finds a place at the top. The brand boasts itself as the world’s most popular free online survey tool. It surely is one when it comes to professional surveys. Ever received an email with a feedback form in it? It probably be powered by SurveyMonkey.

The free version of the tool lets you create unlimited surveys but with a limitation of 10 questions per survey, no question/page logic, and no option to export the responses. However, it is GDPR compliant and even gives you an option to buy responses from its audience panel all over the world. All you need to do is to target the types of people you want to hear from based on specific attributes like country, gender, age, income etc. and survey monkey will get responses for you. This is a huge plus point if you’re developing a survey for market research.

google forms

Google Forms

  • 100% Free
  • Unlimited Surveys
  • Unlimited Questions
  • Export option
  • Question & Answer Piping
  • Survey Logic In The Free Version
  • Automatic Integration With Google Spreadsheets
  • Limited Customization
  • Embed Doesn't Look Professional

Google forms is the only survey tool which provides survey logic for free. You can customize your survey by adding your logo, by choosing a theme, add various types questions, collect and export data, and even use it with other Google products.

The only drawback of using Google Forms is that it doesn’t allow much customization in embeds. You probably will get a scroll bar within a scroll bar which looks a bit odd.



  • Good Looking Surveys
  • Elegant Embeds
  • Google Sheets & Hubspot Integration In The Free Version
  • More Than 500 Integrations In The Paid Versions
  • Responses API For More Integrations
  • Webhooks In The Free Version
  • Calculator & Payment Feature In Paid Version
  • Question & Answer Piping In The Free Plan
  • Only 100 Responses Per Month In The Free Version
  • Only 10 Questions Per Survey In The Free Version

Typeform is developed specially for the publishers. If you own a website/blog and are looking for a survey tool to take feedback, accept payments/donations, or include in the landing page, Typeform won't disappoint you.

It lets you ask questions in the most creative and elegant way. You can use Typeform for more than just surveys. The tool provides enough options to create quizzes, waiting lists, feedback forms, contests, and even landing pages.

Even the free version is a good option if you want a simple survey. However, you can opt for the premium versions and take advantage of advanced question types like file upload and payments, logic jump, calculator, email notifications, and mailchimp integration.

ship product hunt

Product Hunt Ship

  • One Stop Survey, Feedback, & Lead Management Tool For Developers
  • Customized Landing Pages
  • Ability To Send Targeted Emails From The Same Dashboard
  • A/B Testing
  • Not Free
  • No Survey Logic

Ship is not just a survey tool. But it is the best survey and feedback tool if you are developing a tech project that is in its MVP or beta stage.

The platform is developed as a toolkit for the makers to create custom landing pages, collect leads and gather extra information using surveys. The best feature of Ship is that you can send bulk emails to the respondents according to their answers to know why they chose the options they chose; all from the same dashboard.

survey gizmo


  • Best Enterprise Level Solution
  • 35+ Question Types Including Image Heatmaps And Video & Audio Sentiment
  • Options For Survey Scripting
  • Fully Customizable Embeds
  • API Integrations
  • Email Campaigns
  • Extra Security Options
  • Email & Phone Call Support
  • Payment Forms
  • Free Version Doesn't Include Most Of The Features
  • Pricey When To Compared To Other Survey Tools

SurveyGizmo could be your go-to survey tool if you want an enterprise level survey software for your whole team. It fulfils every need related to the survey and feedbacks like survey logic and branching options, reporting, customization, API integrations, customizable embeds, survey scripting, branded login URL and subdomains for surveys,  and 35+ types of questions.

You get an option to embed the survey as iframe, HTML, and Java, which gives you full freedom to customize how your survey will look on your website or emails. You can also use surveys as payment forms to collect payments or donations. Moreover you get full support from the community forum and the team through emails and phone calls.