We live in an era where if a marketer isn't using artificial intelligence in his marketing strategies, he's already lagging behind. Artificial intelligence not only helps marketers in executing their marketing strategies but are also used to form one. Artificial intelligence, neural networks, deep learning, big data, automation etc. are not new terms to marketers. These terms … [Read more...]
The Past, Present, and Future of Artificial Intelligence in Marketing
What if we tell you that the last customer executive you've had a chat with could've been a chatbot, or the personalized content that you get on a particular website is because an AI bot is continuously tracking your online activities? Artificial Intelligence in marketing is an all new but very impactful feature and according to a study by gartner, by 2019 more than 10% of IT … [Read more...]
Quora Revenue Model | How does Quora make money?
A Wikipedia model where your questions actually get answered. Quora business model is distinguished and is designed to stay in the market for very long. Founded in 2009 by two former Facebook employees, Adam D'Angelo and Charlie Cheever, Quora is a question and answer portal where the content (questions, answers and edits) is created by the users themselves. Nevertheless, … [Read more...]
Startup Funding Explained | From Idea to the Stock Market
All it takes is an idea which forms the concept and which eventually turns into the company. Managing a startup is just like playing a Role playing game. An entrepreneur acts as the main character who has to proceed through many levels before reaching the top - The IPO. Startup Funding isn't that difficult as it seems. All you need to know is to whom to contact and at what … [Read more...]
How does Instagram make money? Instagram Revenue Model
Instagram, designed by Kevin Systrom and Mike Krieger in 2010, is a free social networking application for sharing photos and videos. This Facebook owned mobile application has been ranked as the best image sharing application in a very short period of time. Facebook, unlike with its other acquisitions, planned to build and grow this application independently. Nevertheless, … [Read more...]
10 Slides you must include in your pitch deck
The key to persuade someone is to grab their attention first and make them believe in you after that. A pitch deck is all about persuasion. Entrepreneurs do everything to persuade the investors to make them sign a check for their big idea. From what we’ve learnt through our experience and through some surveys is that many pitch decks fail to persuade investors if they’re … [Read more...]
How Giphy Works and Makes Money? Everything you should know.
Even with over 150 million monthly users and a valuation of $600 million, Giphy's business model is still in its growth stage and the company hasn't started earning money yet. The operating model of Giphy is a lot different from that of its competitors which has opened up many new and different revenue generation opportunities for this search engine. How Giphy works? Content … [Read more...]
Why is Facebook obsessed with Snapchat | Snapchat vs Facebook Infographic
The way people share has changed a lot. They don't just share updates, they now share experiences. This has led to a growth innovation in media content - Virtual reality, 360 videos, live videos, etc. Facebook, being a pioneer of the social networking sector, has its already set its hands on these innovations. However, one of the biggest problems that it face is revenue … [Read more...]
Scarcity Principle in Marketing
The economy runs on the principles of demand and supply. This condition has placed itself permanently in the minds of the customers and sellers. But this situation can also be capitalized by the marketers where they use scarcity principle of marketing to increase the demand of the goods by decreasing their supply. The scarcity principle of the pricing theory states that the … [Read more...]
What is a Payments Bank and How Does It Work?
A bank where there isn't an actual bank. This is the core idea behind the unique model of a Payments Bank. Reserve bank of India, to achieve the vision of digital India, conceptualized the idea of payments banks which will increase the penetration of financial services by reaching places where actual banks can't. What is Payments Bank? A payments bank is a new category of … [Read more...]