What Is Brand Value & How Is It Different From Brand Equity?
The rising competition has made it tough for many companies to stay in the market and find a unique position. Thankfully the concept of branding makes it...
What Is Video Marketing? [A Detailed Guide For Beginners]
87% of online marketers use video content in their digital marketing strategies. If you’re among the remaining 13%, this article is definitely for you. But even if...
What Is Market Research? – Types, Methods, & How To Do It
Just having a strong gut feeling isn’t a very good reason to launch a product in the market without validating its demand, develop a marketing strategy...
Questionnaire: Definition, Types, Examples & How To Design
Be it government, a for-profit organisation, or even a not-for-profit organisation, data collection is of paramount importance for all to get insights on the target market...
10 Types of Investors for Startups
So, you’re an entrepreneur with an extraordinary idea for a startup which is surely going to disrupt the existing market; and now all you need is...
Startup Bootstrapping: A Detailed Guide
Being an entrepreneur, you have four usual funding options. These include – Raising funds from the investors by offering equity to them, Taking a loan from...
Brand Building: A Complete Guide | How To Build A Brand
Your brand is what other people say about you when you are not in the room. – Jeff Bezos Well, no one would agree to this...
22 Proven Black Friday Marketing Ideas For Online Stores
What started in the USA is now a worldwide phenomenon – the two biggest shopping days for online retailers when millions of transactions take place with...
What Is Brand Strategy & How To Develop One? [Ultimate Guide]
A brand is what the customer talks about when he uses the product. It’s what gives the identity to the product, makes it recognizable, and helps...
What Is Brand Architecture? – Components, Types, & Examples
Expansions, acquisitions, mergers and other such strategies, although good for the company in the long run, create a lot of clutter and confusion in the minds...
