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Aashish Pahwa

A marketer, a dreamer, a traveler and a philomath. I prefer stargazing to spending nights in clubs.


eCommerce 101: eCommerce Business & Revenue Models

By Aashish Pahwa / December 15, 2017

In less than 25 years, the internet has brought the whole offline shopping experience right at your fingertips. Even the offline players are trying to fit into the online sphere just because online sales are projected to account for 17.0% of all retail sales within the next five years. If you’re reading this in or […]


Social Shopping: A Quick Guide To Social Commerce

By Aashish Pahwa / December 19, 2017

Social networks influence most of your habits and you have become such dependent on the social media that you prefer anything which involves social networking over those which don’t. Social shopping is one such social network integrated shared shopping experience. What is Social Shopping? Social shopping is what we get when e-commerce meets social networking. Social […]


What Is Micromanagement? Who Is A Micromanager?

By Aashish Pahwa / December 17, 2017

Directing the efforts of the team towards a definite purpose or a goal involves the use of many managerial styles and strategies. These styles involve setting up a vision, mentoring, directing or setting high goals by being an expert. One such managerial style is the micromanagement style where the manager micromanages every aspect of his […]


How Does Groupon Make Money? Groupon Business Model

By Aashish Pahwa / December 8, 2017

Groupon, the fastest company to reach $1 billion valuation milestone, is the pioneer of online deals revolution. The company has well positioned itself as a hyperlocal online platform where users discover and save on things to do, see, eat and buy which makes it fairly easy to guess that Groupon makes money as a middleman by connecting […]


6 Management Styles And Where They Suit Most

By Aashish Pahwa / December 10, 2017

Management is what directs the efforts of the group towards a definite purpose. It is an integral part of every organization irrespective of its niche as management is what leads to the fulfillment of the goals effectively and efficiently. “Management is an art of getting things done through and with the people in formally organized […]


What Is Sonic Branding? The Psychology Of Sonic Branding

By Aashish Pahwa / December 6, 2017

Can you sing this for me? “ba da ba ba ba, I’m lovin’ it”  What? Does it sound like… McDonald’s? ‘I’m lovin’ it’ is not only the longest-running slogan of any brand but a perfect example of an excellent use of sonic branding. What is Sonic Branding? Sonic branding (also called audio branding, sound branding, or […]


What Is A Prototype? Prototype Examples, Types, & Qualities

By Aashish Pahwa / November 27, 2017

How can you know if your product is viable for mass production? How can your investors get an essence of your product before the actual product is developed? A prototype isn’t just a part of the product design, it is one of the most integral parts without which future steps of the startup process are […]


How Does Venmo Make Money? Venmo Business Model

By Aashish Pahwa / November 30, 2017

We wouldn’t get much disagreement if we say smartphones are the new wallets for millennials. Cash has been long gone. According to a study conducted on millennials, twenty percent of the respondents didn’t make a cash purchase of over $5 within the given month. This comes as a good news to many new and existing mobile […]


5 Business Research Methods Every Business Should Implement

By Aashish Pahwa / November 23, 2017

Research is a key element for any business, no matter how big or small it may be. Connecting with your target market is the key to unlocking huge success. With that said, there are limits to the amount and types of research small businesses can actually dedicate to. Some of the advanced methods are reserved […]


What Is A Minimum Viable Product (MVP)?

By Aashish Pahwa / November 20, 2017

A product hypothesis is based on innumerable assumptions of the target group’s demands and usage. However, launching a product just on the basis of assumptions isn’t the rightful thing to do. This is where the role of an MVP becomes prominent. What is A Minimum Viable Product (MVP)? A minimum viable product (MVP) is the […]

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