Product and Brand Positioning Map
A company’s position is the set of perceptions, impressions, ideas and feelings that consumers have for its product compared to competing products. Marketers often plan brand positions...
A student at NMIMS Mumbai pursuing Master of Business Administration. I love to watch movies and love to travel whenever i can. Always energetic. Always curious.
Competitive Strategies – Addressing Competition & Driving Growth
A typical market is occupied by multiple firms competing for the position of the market leader. Marketers always want to occupy a well-known place in the...
Integrated Marketing Communication – Meaning, Tools, & Examples
In this competitive world with innumerable marketing and advertising mediums and powerful marketing campaigns, you’ve got to communicate a consistent marketing message using a 360-degree approach...
Swiggy Business Model | How Swiggy Works & Makes Money
You want to eat your favourite food from your favourite restaurant. But, there is the usual tedious task in front of you – from getting ready...
