Category: Essentials

Most business’ product lineups usually consist of similar or related products. Take Coca-Cola for example – its product lineup includes a variety of beverages...

Pricing strategies make or break businesses. A product’s pricing reflects what the company aims to achieve, albeit in an indirect way. Pricing affects the...

Knowing the target market is essential for any business to sell and succeed. While some businesses choose to transact with other businesses, the majority...

Sales isn’t the only factor which results in the growth of the business in the long run. In fact, sales is often considered to...

While there are many business models, Business to Business (B2B) and Business to Consumer (B2C) models are two, which when put together, help complete...

While there are many types of businesses, the majority of the businesses out there depend on B2B suppliers and companies in order to function....

Choosing the proper pricing strategy is one of the most important undertakings for any business because any error in the setting of the price...