Essentials

It’s a proven fact that the human brain is more attracted to visuals than plain text. People understand visuals faster and remember them for…

Starbucks is best known for its exceptional coffee and roastery reserves, but that isn’t all for the quintessential Starbucks experience. As the brand itself…

The actual product the end consumer receives is a mixture of two elements: a core product, and some augmented features. Here’s an example, an…

When 66% of people think about a soft drink, they think about Coca-Cola. Not just this, when someone thinks of : It’s not a…

Shopping is not just buying things; it is a mixed bag of experiences that involves the use of senses – colour, light, smell and…

In a usual consumer market, companies manufacture their own branded items. This process involves substantial capital, effort, and time, which often proves to be…

Listening to buying center might create a picture of a huge shopping center or a mall with multiple individual shops. But in reality, a…

A wine lover businessman purchased lovely Bordeaux wines years ago for $20. The wine’s value was greatly appreciated with time, so much that it…

If a company does not communicate about its offerings, how would its customers know they exist? Companies communicate with people to popularise the product…

Hustling and working hard are fundamental aspects of getting a job done. But when the time is limited and the workload is significant, only…

Journalists, media houses, and even influencers are always on the lookout for new and exciting content to write about or promote. They are always…

When it comes to popular media like television, radio, or the Internet, there is more to advertising than just creating a creative or commercial…

Be it a big retail store like Walmart, an amusement park like Disneyland, or just a local restaurant; offline businesses require tangible marketing collateral…

The name landing page stems from the fact that visitors land on it after clicking a link from somewhere else – most likely a…

With the advent of technology, it’s not just how customers shop that has changed, but also how companies market themselves. Today, a customer lives…

Marketing isn’t just writing copy or designing ads. It’s also using that perfect media mix to get your message in front of the right…

Customers believe what they see. In fact, studies show that over 92.6% of customers put the most importance on visual factors while purchasing a…

Emails existed way before the internet was even a thing. In fact, the first email was sent in 1971, 12 years before the internet…

Today, several businesses make the mistake of commencing their marketing without a plan or target audience in mind. As a result, they waste time…