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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
    • Startup Process
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Essentials

What Is Endowment Effect? – Psychology & Applications

by Ravpreet Kaur Nikki
Endowment effect

A wine lover businessman purchased lovely Bordeaux wines years ago … Read more

Categories Marketing Essentials

What Is Marketing Communication (MarCom)?

by Ravpreet Kaur Nikki
Marketing Communication Marcom

If a company does not communicate about its offerings, how … Read more

Categories Marketing Essentials

What Is Pareto Principle? – The 80/20 Rule Explained

by Upasana Das
Pareto principle

Hustling and working hard are fundamental aspects of getting a … Read more

Categories Marketing Essentials

What Is A Press Kit? – Media Kit Elements & Examples

by Aashish Pahwa
press kit

Journalists, media houses, and even influencers are always on the … Read more

Categories Marketing Essentials

What Is Media Buying? – Objectives, & Process

by Aashish Pahwa
media buying

When it comes to popular media like television, radio, or … Read more

Categories Marketing Essentials

What Is Open Beta? – A Detailed Guide

by Aashish Pahwa
open beta

A product witnesses several stages of development before it is … Read more

Categories Development Essentials

What Is A Brochure? – Types, Uses, & Examples

by Aashish Pahwa
what is a brochure

Be it a big retail store like Walmart, an amusement … Read more

Categories Marketing Essentials

What Is A Landing Page? [Detailed Guide]

by Upasana Das
landing page

The name landing page stems from the fact that visitors … Read more

Categories Marketing Essentials

What Is Omnichannel Marketing? – Importance & Examples

by Aashish Pahwa
omnichannel marketing

With the advent of technology, it’s not just how customers … Read more

Categories Marketing Essentials

What Is A Lead Investor? – Importance & Role

by Aashish Pahwa
lead investor

Landing an investor for your startup is an uphill struggle. … Read more

Categories Startup Essentials
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