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Essentials

The Essentials section offers a curated collection of academic articles covering a wide array of business-related topics. Ranging from marketing and branding to startups and entrepreneurship, these scholarly resources provide in-depth analysis, research-backed insights, and theoretical perspectives on crucial aspects of the business world.
Ideal for those seeking a deeper understanding of business concepts, strategies, and trends, the Essentials section serves as a valuable knowledge base for both seasoned professionals and aspiring entrepreneurs.

PASSPHRASE

What is a Passphrase? Examples And Security Tips

by Aashish Pahwa in Development Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Online identity protection has become the keystone in today’s virtualised digital environment. Might passphrases just be … Read more

Categories Development Essentials
geofencing-marketing

Geofencing Marketing: What Is It & How Does It Work 

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Let’s say an avid coffee enthusiast – David – who is an active customer of Starbucks, … Read more

Categories Marketing Essentials
real estate marketing

What Is Real Estate Marketing?

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Just like any other industry, marketing plays a critical role in the real estate market. A … Read more

Categories Marketing Essentials
entrepreneurial finance

What Is Entrepreneurial Finance? – Sources, Objectives & Principles

by Aashish Pahwa in Startup Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

So, you’re a startup owner or a small business entrepreneur looking for ways to finance your … Read more

Categories Startup Essentials
Bowman's Strategy Clock

What Is Bowman’s Strategy Clock And How To Use It

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Ever wondered why H&M prices its clothes at a comparatively lower price point while a luxury … Read more

Categories Marketing Essentials
Types of business structures

The 5 Types Of Business Structures

by Aashish Pahwa in Startup Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Not all businesses are the same. Some have big teams and need a lot of money … Read more

Categories Startup Essentials
Invoice factoring

What Is Invoice Factoring: How Does It Work?

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

There are days when a business doesn’t have enough cash flow to complete business-oriented tasks. After … Read more

Categories Marketing Essentials
Delivery management

What Is Delivery Management? – Importance & Pillars

by Satyaroop Kar in Management Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Delivery of products or services is a major function of many businesses. It is crucial to … Read more

Categories Management Essentials
digital marketing funnel

What Is A Digital Marketing Funnel & How It Works?

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Customers don’t go from hearing about a brand to becoming customers randomly. There’s a process that … Read more

Categories Marketing Essentials
invoice management

What Is Invoice Management? – Importance & Challenges

by Ishan Das in Management Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

The invoice is a significant financial document that every business gets and needs to manage. That’s … Read more

Categories Management Essentials
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