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Marketing Essentials

The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.

geofencing-marketing

Geofencing Marketing: What Is It & How Does It Work 

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Let’s say an avid coffee enthusiast – David – who is an active customer of Starbucks, … Read more

Categories Marketing Essentials
real estate marketing

What Is Real Estate Marketing?

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Just like any other industry, marketing plays a critical role in the real estate market. A … Read more

Categories Marketing Essentials
Bowman's Strategy Clock

What Is Bowman’s Strategy Clock And How To Use It

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Ever wondered why H&M prices its clothes at a comparatively lower price point while a luxury … Read more

Categories Marketing Essentials
Invoice factoring

What Is Invoice Factoring: How Does It Work?

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

There are days when a business doesn’t have enough cash flow to complete business-oriented tasks. After … Read more

Categories Marketing Essentials
digital marketing funnel

What Is A Digital Marketing Funnel & How It Works?

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Customers don’t go from hearing about a brand to becoming customers randomly. There’s a process that … Read more

Categories Marketing Essentials
contractor marketing

What is Contractor Marketing? – Importance, Benefits & Services

by Ishan Das in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

For any business, marketing is critical, and contractors are no exception. Marketing their services effectively can … Read more

Categories Marketing Essentials
fashion marketing

What is Fashion Marketing? – Definition, Strategies & Skills

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Just like any other business, even fashion companies need marketing to reach their target audience. But … Read more

Categories Marketing Essentials
pay as you go model

What Is Pay As You Go Model?

by Riya in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Imagine spending a large, upfront cost for a service or product you only used a few … Read more

Categories Marketing Essentials
types of advertising

The 20 Types Of Advertising Explained

by Ravpreet Kaur in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Advertising is an essential component of modern marketing aiming to promote an offering to a target … Read more

Categories Marketing Essentials
customer journey touchpoints

What Are Customer Journey Touchpoints?

by Aashish Pahwa in Marketing Essentials | Reader DisclosureOur content is reader-supported. This means we may earn a commission if you click on some of our links.

Customer takes a journey from the moment they first become aware of the business to when … Read more

Categories Marketing Essentials
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