What Is Top Of Mind Awareness (TOMA)?
When 66% of people think about a soft drink, they think about Coca-Cola. Not just this, … Read more
Marketing Essentials
The Marketing Essentials section brings together a comprehensive collection of articles, research, and insights focused on marketing strategies, trends, and best practices. Delve into the world of advertising, digital marketing, content creation, and more, as you explore the diverse and evolving landscape of marketing techniques. Ideal for professionals, entrepreneurs, and enthusiasts alike, the Marketing Essentials section equips you with the knowledge to create impactful marketing campaigns and stay ahead of the competition in today’s dynamic business environment.
What Is Gruen Transfer? How Does It Work?
Shopping is not just buying things; it is a mixed bag of experiences that involves the … Read more
What Is Private Label? How Does It Work?
In a usual consumer market, companies manufacture their own branded items. This process involves substantial capital, … Read more
What Is Buying Center? – Components & Examples
Listening to buying center might create a picture of a huge shopping center or a mall … Read more
What Is Endowment Effect? – Psychology & Applications
A wine lover businessman purchased lovely Bordeaux wines years ago for $20. The wine’s value was … Read more
What Is Marketing Communication (MarCom)?
If a company does not communicate about its offerings, how would its customers know they exist? … Read more
What Is Pareto Principle? – The 80/20 Rule Explained
Hustling and working hard are fundamental aspects of getting a job done. But when the time … Read more
What Is A Press Kit? – Media Kit Elements & Examples
Journalists, media houses, and even influencers are always on the lookout for new and exciting content … Read more
What Is Media Buying? – Objectives, & Process
When it comes to popular media like television, radio, or the Internet, there is more to … Read more
What Is A Brochure? – Types, Uses, & Examples
Be it a big retail store like Walmart, an amusement park like Disneyland, or just a … Read more