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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
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Marketing Essentials

buying center

What Is Buying Center? – Components & Examples

by Ravpreet Kaur Nikki

Listening to buying center might create a picture of a huge shopping center or a mall … Read more

Categories Marketing Essentials
Endowment effect

What Is Endowment Effect? – Psychology & Applications

by Ravpreet Kaur Nikki

A wine lover businessman purchased lovely Bordeaux wines years ago for $20. The wine’s value was … Read more

Categories Marketing Essentials
Marketing Communication Marcom

What Is Marketing Communication (MarCom)?

by Ravpreet Kaur Nikki

If a company does not communicate about its offerings, how would its customers know they exist? … Read more

Categories Marketing Essentials
Pareto principle

What Is Pareto Principle? – The 80/20 Rule Explained

by Upasana Das

Hustling and working hard are fundamental aspects of getting a job done. But when the time … Read more

Categories Marketing Essentials
press kit

What Is A Press Kit? – Media Kit Elements & Examples

by Aashish Pahwa

Journalists, media houses, and even influencers are always on the lookout for new and exciting content … Read more

Categories Marketing Essentials
media buying

What Is Media Buying? – Objectives, & Process

by Aashish Pahwa

When it comes to popular media like television, radio, or the Internet, there is more to … Read more

Categories Marketing Essentials
what is a brochure

What Is A Brochure? – Types, Uses, & Examples

by Aashish Pahwa

Be it a big retail store like Walmart, an amusement park like Disneyland, or just a … Read more

Categories Marketing Essentials
landing page

What Is A Landing Page? [Detailed Guide]

by Upasana Das

The name landing page stems from the fact that visitors land on it after clicking a … Read more

Categories Marketing Essentials
omnichannel marketing

What Is Omnichannel Marketing? – Importance & Examples

by Aashish Pahwa

With the advent of technology, it’s not just how customers shop that has changed, but also … Read more

Categories Marketing Essentials
Marketing Collateral

What Is Marketing Collateral? – Types & Examples

by Aashish Pahwa

Marketing isn’t just writing copy or designing ads. It’s also using that perfect media mix to … Read more

Categories Marketing Essentials
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