What is a Marketing Plan & How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing for a trip, you consider lots of things like the...
Trigger Marketing: Everything You Need To Know!
With increasing competition among companies to grow their business, the technology that backs the more personalized advertisements and campaigns has evolved as well. Businesses now seek...
What Is Green Marketing? [The Complete Guide]
In today’s world, more and more customers are becoming not only environmentally conscious but also environmentally responsible. According to a study by Unilever, a third of...
What Is Marketing Strategy? – Examples, Components, & Planning
The term marketing strategy is used at such a frequency that even the people who know very little about it use it in their daily routine....
What Is A Value Proposition? – Examples & Templates
Value proposition is the #1 reason your target audience tries or buys your offering. It is the chief trigger for the prospects to think of your...
Advertising Campaign – Meaning, Examples, & Planning
Advertisements have their ways to make us buy the advertised products, don’t they? But imagine the impact that a whole series of advertisements, all sharing the...
What Exactly Is A Marketing Campaign?
Marketers use this term with such a frequency that their autocorrect adds the term campaign whenever they type marketing in a text. But what exactly does...
Sports Marketing 101 | What Is Sports Marketing?
The sun is out, you get ready for your morning workout. Donning your Nike sports shoes and Adidas training tee, you start your workout and finish...
Taglines 101: Tagline Meaning, Types, Examples, & How-To Guide
You must have heard or read many, praised some and even mocked some too. But what exactly is a tagline? Is it important for a brand...
Soft Skills – Definition, Importance, List, & Examples
Hiring managers usually look for two types of skills in the prospective candidates – hard skills and soft skills. Hard skills are job-specific skills which are...
