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  • Categories
    • Featured
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
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      • Product Management
  • For Startups
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Marketing Essentials

What Is Digital Economy? – Importance, Types, Examples

by Aashish Pahwa
Digital economy

The world has become digital and so has the economy. … Read more

Categories Marketing Essentials

What Is Television Advertising? – Importance, Types, Examples

by Aashish Pahwa
television advertising

Televisions have been a staple in an average home for … Read more

Categories Marketing Essentials

What Is Print Advertising? – Importance, Elements, Types, Examples

by Aashish Pahwa
print advertising

Newspapers, magazines, flyers, and other printed materials have been in … Read more

Categories Marketing Essentials

What Is Performance Marketing? – Types, Examples, & How-To Guide

by Aashish Pahwa
Performance Marketing

The world of marketing is constantly evolving. While some forms … Read more

Categories Marketing Essentials

What Is Market Penetration? – Importance, Formula, & Examples

by Khushi Agrawal
Market Penetration

Any business starts with a goal to maximise its sales … Read more

Categories Marketing Essentials

What is Shrinkflation? – Causes, Effects, & Examples

by Aashish Pahwa
shrinkflation

With the increasing prices for ingredients and manufacturing, grocery brands … Read more

Categories Marketing Essentials

What Is An Influencer? How Do They Work?

by Aashish Pahwa
what is an influencer

Social media marketing has changed the game when it comes … Read more

Categories Marketing Essentials

What is FMCG? – Characteristics, Types, Examples

by Aashish Pahwa
FMCG fast-moving consumer goods

The abbreviation ‘FMCG’ is widely used in many parts of … Read more

Categories Marketing Essentials

What Is Advertorial? – Characteristics, Types, & Examples

by Aashish Pahwa
advertorial

Ads don’t always look like ads. They can be disguised … Read more

Categories Marketing Essentials

What Is Business Opportunity? – Importance, Types, & Identification

by Aashish Pahwa
Business Opportunity

An opportunity is a chance to take advantage of a … Read more

Categories Marketing Essentials
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