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Jasper AI Review

The AI-Powered Writing Assistant

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aashish pahwa

Aashish Pahwa

Founder, Feedough

September 22, 2022

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aashish pahwa


Aashish Pahwa

Founder, Feedough

June 15, 2019

About Jasper


Imagine a robot helping you write that perfect blog, social copy, email, and even your next film script. GPT-3 and other such AI models brought a wave of new writing tools that can help do just that.

 
Jasper is one of them. It's an AI-powered content writer that can help you write blog articles, social media posts, ad copy, and more 5X faster with the help of AI.

 
And not just content, the company has also ventured into an interesting space of text-to-image generation. That is, it can make Pablo Picasso produce your next social media post with just textual input from you.


As futuristic as it sounds, we had to put Jasper through its paces to see if it was worth the money. Can its AI capabilities really replace human writers? How do its features, templates, quality, pricing, and support stack up against the competition?


In this Jasper AI review, we'll take an in-depth look at all of these aspects along with comparing Jasper with its competition like Closerscopy, Copy.ai, Copysmith, Rytr, etc. so that you can make an informed decision about whether or not it's the right tool for you.

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Jasper Key Features

  • 50+ templates from social media posts to landing pages to blog posts. 
  • Boss mode with Google Docs styled content editor for blog posts
  • AI Commands where you add input and ask AI to perform tasks on it
  • Recipes with nested commands to develop framework-based long-form content
  • Native integration with Grammarly, Copyscape, and Surfer SEO
  • 25+ Supported Languages
  • Jasper Art that converts prompts to digital art

Who Is It For?

  • Bloggers
  • Copywriters
  • Small business owners
  • Freelancers
  • Marketers
  • Students

Pros

  • Highly relevant content results - Better than competitors
  • Extremely fast servers - you don't have to wait for minutes for AI outputs.
  • Pre-trained models (email marketing, social media marketing, etc.) developed by expert marketers
  • No learning curve
  • Simplest UI
  • Highly responsive support

Cons

  • Expensive than the competitors
  • Doesn't provide unlimited words
  • Limited flexibility - you can't create your own templates
  • Factual errors in output
  • Can't work on certain niches requiring extensive research
  • Bans terms relating to sensitive topics like adult content, illegal drugs, etc.

Overall Rating

Overall, Jasper is a great AI-powered content writer that can help you write better content faster. The templates and quality of the output are good, and it's easy to use. If you compare the cost with human writers, it is actually cheaper. However, comparing its cost with other AI content writers, Jasper is on the expensive side.

Given that the platform is also venturing into AI art, we think Jasper is definitely worth considering for your content needs.

jasper logo

Ease Of Use

Simplest UI amongst the lot along with really low learning curve (thanks to videos in every section)

Features

An option to create your own template is missing.

Output Quality

Really better than the competition out there.

Pricing

On the expensive side but you get what you pay for (good quality output).

Support

Amazing support that even helps you in your projects.


Detailed Jasper AI Review

What Is Jasper?

Jasper is an AI-powered content writing tool that boasts of developing content 5x faster than an average human writer. The tool is content agnostic. It not only helps you write blog posts but also ad copy, social media posts, product descriptions and more.
Jasper's USP is an intelligent content engine that analyses your input and completes the task with little human intervention. The app also offers pre-designed templates and quality suggestions to make your content more polished.
Here's an example of how you'll be using Jasper -
  • You find the template you need from Jasper's library and input the information that you want in your content.
  • Jasper will analyse it and come up with a rough draft which you can edit, add to or delete as you please. 

The best feature of Jasper is its long-form content generation that comes with its Boss Mode plan. The document generator UI matches that of Google Docs, making it familiar and easy to use.

The best part of this Boss Mode feature?

You can even command the AI to write something for you.

All you need to do is type a command like "Rephrase the content above" and Jasper will do just that - It'll take your content and rewrite it in a better way, taking into consideration the context, grammar, and flow.

However, when comparing it to other AI content writers on the market, Jasper falls a bit short when it comes to flexibility. Other players like ClosersCopy and Frase lets you create your own frameworks using examples. For example, you can enter your existing emails as prompts and ask those tools to write a similar email for you.

Jasper lacks this feature.

However, given that the company now uses a mix of GPT-3 Davinci and its own highly-trained proprietary AI technology, the results from Jasper are superior to what you'll get from other AI content writing tools.

Jasper Key Features

Jasper boasts itself as the jack of all trades and the master of long-form content. The features that make this possible are

  • 50+ Templates: You can use these as a starting point for any type of content you need to write, from social media posts to landing pages. All plans, irrespective of price, have access to these templates.
  • Boss mode: Jasper's USP is that it can help you write better and faster than a human. In fact, the company has proven that you can speed up your content pipeline by 5x where Jasper writes 80% of your content and you edit the rest 20%.
  • AI Commands: Jasper has a unique way of incorporating AI into the content writing process. With 'Commands', you can guide Jasper on what kind of content you need and it will get to work.
  • Recipes: Jasper lets you create an entire copy flow using more than one command. So if you need to write an entire blog post, you can create a 'recipe' for writing a blog introduction followed by body content and a conclusion. Jasper will follow your recipe and write the content accordingly.
  • Integrations: The AI writer natively integrates with Grammarly, Copyscape and Surfer SEO to enhance your content quality.
  • 25+ Supported Languages: Jasper supports over 25 languages, making it one of the most versatile AI writers in the market.
  • Jasper Art: It's not just about writing the perfect article, Jasper can also help you design images with Jasper Art. All you need is to provide the AI with a prompt and it will design an image for you.
jasper art

Who Can Benefit From Jasper?

You're going to benefit the most from Jasper if you fit into one or more of these categories:

  • Blogger: Jasper can help you double or triple your productivity by acting as your writing assistant. You can easily write highly SEO-optimised articles with the help of this tool.
  • Copywriter: Jasper can help you write better copy for your ads, landing pages, and email marketing campaigns with just a click of a button.
  • Small business owner: Jasper can help you with all your content needs at a fraction of a cost compared to hiring a full-time writer or an agency. While it can't replace a human writer entirely, it can substantially increase your team's efficiency, saving you time and money.
  • Freelancer: Jasper can be a great asset if you're looking to take on more clients or simply want to get your content work done faster. In fact, there are several successful content writers who use Jasper to help them with their work.
  • Marketer: From email marketing campaigns to social media posts, Jasper can help you create better copy faster, which can lead to more conversions and higher ROI for your campaigns.
  • Students: Jasper also excels in writing essays, research papers, and other academic assignments.

Simply, if you want to improve your content game, Jasper could be the AI-powered writing assistant for you.

Jasper Pros

Jasper is one of the leaders ruling the AI-content writing industry today. And there's a reason behind that. Here are some of the main benefits you'll get by using Jasper.

  • Highly relevant content results: Jasper uses the best available GPT-3 AI, Davinci, along with its own proprietary algorithm to come up with the most relevant content for your needs. It easily surpasses its competitors in this aspect.
  • It is extremely fast: Jasper's servers are some of the most powerful when we talk about this industry. Unlike other players that make you wait for ten to fifteen seconds for an AI output, Jasper only takes two to three seconds.
  • Pre-trained models: Jasper comes with a wide range of pre-trained models developed by industry professionals. That is, the personalised cold email you create using Jasper's AI will be as good as the one a professional copywriter would have come up with.
  • No learning curve: The developers of Jasper have made sure that there is absolutely no learning curve involved in using their product. All you need to do is sign up, choose your template, and start writing. The user interface is extremely intuitive and easy to use.
  • Ease of use: Jasper has one of the simplest user interfaces out there. Even if you're not familiar with using AI powered tools, you'll be able to figure out Jasper in no time.
  • The recipe feature: The recipe feature is one of Jasper's most unique and powerful features. You can create a document with nested commands, and Jasper will automatically generate the final document for you.
  • Integrations: Jasper makes sure you don't have to leave the platform for grammar checks, plagiarism, and even SEO optimisation. It helps you do all that for you on the platform itself using native integrations with popular tools like Grammarly, Copyscape, and Surfer SEO.
  • AI Art: The AI art feature is Jasper's way of creating stunning visuals for your content. All you need to do is give it a prompt, and Jasper will automatically generate an image for you.
  • Highly responsive support: Unlike other tools with small teams, Jasper is backed by a large team of AI experts and customer support executives who are always ready to help you.

Jasper Cons

No matter how good a tool is, there will always be some cons. Here are some of the cons of using Jasper:

  • Pricing: One of the biggest factors holding Jasper back is its price. At $49/month for 50,000 words Boss mode plan, it's one of the more expensive AI content writing tools on the market. 
  • Limited flexibility: The fact that you can't create your own templates is a bit limiting. The template you use on Jasper may be the one your competitor use as well. That can limit your ability to stand out from the crowd.
  • Factual errors: Jasper writes for you but it doesn't do the research part. Hence, the content you get from Jasper might not be 100% accurate and you'll have to do a bit of fact-checking before you publish it.
  • Limitations on niches: Since Jasper uses AI to power its content generation, the tool is not suitable for niches that require in-depth research such as medical or legal.
  • Banned terms: You can't use Jasper to write content that's in violation of GPT-3's terms of service. That includes writing about sensitive topics, adult content, illegal drugs, or anything else that might be considered offensive.
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Jasper AI Case Study - Using Jasper To Create Content

I know, just posting pros and cons in this Jasper review is kind of boring. So I decided to do a short case study on Jasper AI to show you how it works in practice.

In fact, you can even try it yourself by getting a free trial.

jasper dashboard

The Dashboard

jasper dashboard

Jasper's dashboard UI is one of the simplest UI an AI content generator could have.

There are four main sections:

  • Templates: A curated list of expert-written templates for various content types like social media posts, blog posts, email subject lines, etc. I found the quality of these templates to be quite good. Moreover, they catered to almost all of my short-form content needs like emails, social media posts, and even product descriptions.
  • Recipes: Recipes include a list of niche-based recipes(series of Jasper Commands that, when executed in specified order, give you expertly written content like a blog post, recipe, email, etc.). Found this really exciting for blog posts that follow a certain pattern (review posts, listicles, etc.)
  • Documents: This is where you write your long-form content like blog posts, articles, etc. Click here to get the list of all the documents you've written till now. You can also create a new document from scratch. The best part? It looks and work just like Google docs!
  • AI Outputs: Jasper saves every piece of content you write with its AI so that you can access it later.

Using Templates

Jasper has made it really easy to get started with writing by providing users with pre-made templates

You can find these templates in the "Templates" section. Some of the templates you can use are:

One-shot blog

Use this to generate a full blog with intro, body, and conclusion. Even though the blog you get here isn't as researched or well written as one written by human content writer, a few edits can make it look like one.

Jasper one shot blog

AIDA Framework

The AIDA framework is a popular copywriting framework that helps you write more persuasive copy.

It's often used in advertising and marketing materials. You can use this template to write ad copy, social media posts, and more.

AIDA Jasper

Listicle

A perfect template for writing listicles. You just need to enter the topic, list count, and tonality you want and Jasper will generate a listicle for you.

listicle Jasper

Facebook Ad headline

Facebook headlines take a lot of effort to get right. But with Jasper, you can create a Facebook ad headline in seconds.

To do this, you just need to enter your target audience, product, or service and Jasper will generate a headline for you.

Facebook ad headline Jasper Review

Photo Post Captions

The best part about Jasper is that it understands sarcasm better than most humans. Here's an example of a caption it generated for a photo post about mountains.

photo post captions Jasper Review

Quora Answers

Quora marketing seems easy with Jasper now.

quora answers Jasper

Working With Commands And Recipes

Commands are what they sound like. You give an input to the AI and command it to perform a task. For example, you can post an email as an input and ask the AI to write a reply for you.

Jasper Commands

Recipes are like commands but with more steps. So, if you want to write an entire blog post, you can use a recipe with a series of commands. For example, you can write the title, introduction, and conclusion with separate commands. Then, Jasper will automatically fill in the middle with content it creates based on your input.

Here's how a recipe looks like - 

jasper recipe

You can use any recipe among the tens of pre-made ones by Jasper or can create your own.

The only thing I felt missing was a community listing where users can share their custom recipes. It could have been a great way to get some ideas for new content.

Writing A Blog Post With Jasper

Would you believe if I say 50% of this blog post is written by Jasper?

Yes, you read that right.

I used Jasper's document writer to complete almost 50% of my sentences of this blog post.

Jasper AI Review Blog Post

Here's the flow of this blog -

First, I added a title and content description to help Jasper understand the context of this blog post. I also mentioned the tone of voice and language for better clarity.

The tool also made me optimise it better for SEO by mentioning keywords (jasper review, jasper AI review) that I wanted to target. It adds them organically in optimal ratio to the blog.

Once I was done with providing initial information, Jasper filled in the post with an introduction. Which followed some of my intervention along with the sections I wanted to add.

I wrote a few words as starter for the AI, which then completed my sentence and helped me finished this blog in article in a day.

Honestly speaking, the output is as good as the input you give. So, if you want to get better results, make sure to do your research well and give a well-defined prompt.

You can even use templates within the long-form content option to get better results. For example, for a listicle, use blog intro template for better introductions, followed by the listicle template.

The final result you get is what you're reading right now. And it's not half-bad, considering I just used the default settings.

Jasper AI Pricing

Jasper isn't the cheapest content writing tool out there, but it's not the most expensive either.

For $82/month, you get:

  • 100,000 words of AI-generated content per month
  • Unlimited use of templates, commands, and recipes
  • Google docs styled editor
  • Priority chat

You can choose a bigger plan depending on your needs.

Jasper pricing

Unfortunately, Jasper doesn't provide unlimited words. But you can always opt for the trial ($10,000 free word credits) before deciding if it's worth your money.

Jasper Review - Our Verdict 

Overall, Jasper is a great AI-powered content writer that can help you write better content faster. The templates and quality of the output are good, and it's easy to use. If you compare the cost with human writers, it is actually a lot cheaper.

Given that the platform is also venturing into AI art, we think Jasper is definitely worth considering for your content needs.

jasper logo

Special offer for our readers

Overall Rating

jasper logo

Ease Of Use

Simplest UI amongst the lot along with really low learning curve (thanks to videos in every section)

Features

An option to create your own template is missing.

Output Quality

Really better than the competition out there.

Pricing

On the expensive side but you get what you pay for (good quality output).

Support

Amazing support that even helps you in your projects.


Jasper FAQs

We've compiled a list of frequently asked questions about Jasper to help you learn more about this content writing platform.

Can Jasper replace a human writer?

No, not entirely. Jasper is a great tool to help you write better and faster, but it cannot replace a human writer entirely given it can't research on its own.

Is Jasper free?

No, Jasper is not free. However, it offers a 5-day trial with 10,000 free words. All you have to do is to use this link to register.

Is Jasper really worth the money? 

It definitely is if you need help with your content writing. The templates and quality of the output are good, and it's easy to use.

What technology does Jasper use?

Jasper harness Davinci model of the GPT-3 AI along with its own proprietary AI technology to write human-like text through deep learning.

Does Jasper have a free trial?

Yes, it does! You can try Jasper free for 5 days with 10,000 free words. All you have to do is use this link to sign up.

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