The 10 Best CRM for Startups

By Ishan Das | Reviewed by Aashish Pahwa
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Startup life is usually associated with Silicon Alley, angel investors, and mainly Zuckerberg-like geniuses. According to Smallbiztrends, 69% of U.S. entrepreneurs start their first business at home, aiming for success.

However, running a startup demands keen attention to detail when it comes to handling incoming leads and staying in sync with the various individuals involved in your business. 

And it’s exactly when a CRM software steps into the stage.

CRM (Customer Relationship Management) software acts as your trusty sidekick, ensuring you stay on top of your game. It helps you effectively manage your leads, nurture customer relationships, and collaborate seamlessly within your startup.

With a CRM, you can streamline processes, boost productivity, and ultimately drive your startup to success.

We have compiled a list of CRM software systems for your startup that we tested ourselves, considering different factors like accessibility, features, support, integrability, and user reviews.


  1. Best free CRM for startups: HubSpot, “It is a free and easy-to-use CRM that helps you manage different areas of your startup, from marketing and sales to customer service and operations.”
  2. Best overall sales CRM software for startups:, “ is a highly customisable, no-code CRM platform that lets you centralise your entire sales cycle. You can organise and manage your pipeline, streamline communication, and gain valuable insights into your entire sales cycle and make accurate sales forecasts.”
  3. Best CRM for SaaS startups: Salesforce, “Salesforce CRM helps you to manage your sales processes and improve customer engagement by providing tools for contact and lead management, opportunity tracking, email integration, and customer communication tools.”
  4. Best CRM for Multiple pipelines management: PipeDrive, “PipeDrive allows you to easily create and manage separate pipelines for different products, services, or sales channels, providing clear visibility and control over each process.”
  5. Best AI powered customisable CRM for startups: Zoho CRM, “It is an AI-powered CRM that can be easily customised to create custom fields, modify layouts, and streamline specific features to meet your specific objectives.”
  6. Best CRM for B2B startups: Salesflare, “Salesflare is an easy-to-navigate CRM that provides a detailed overview of your sales opportunities, real-time engagement alerts, and automated to-do lists. Its dashboard and reporting tools help you easily track performance and activities.”
  7. Best CRM for Contact Management & Email Marketing: BIGContacts, “BIGContacts combines CRM and email marketing into a single platform, making it convenient for you to manage your contacts and execute effective email marketing campaigns.”
  8. Best CRM for Social Media Marketing: Nimble CRM, “Nimble CRM has a suite of social media management tools that help you to streamline your social media marketing campaigns and build customer relationships.”
  9. Best CRM for tracking both ongoing and post-sales projects: Insightly, “Insightly offers a seamless integration between sales and project management which simplifies the process of entering and tracking post-sale activities, ensuring a smooth transition from sales to project management.”
  10. Best AI-Powered CRM for Scalability: Freshsales CRM, “Freshsales is a cloud-based CRM tool that allows you to onboard new team members, handle increased sales volumes, and adapt to changing requirements.”

How We Found the Best CRM for Startup?

Choosing the Best CRM for Startups requires extensive research and evaluation. 

We carefully looked at many different platforms and evaluated them based on certain criteria to find the most reliable and effective ones.

In this list, there are different CRMs for different use cases, like; some are for scalability, pipeline management, etc. 

We have curated this list following the following criteria:

  • Platform Utilisation: We went beyond relying on reviews and personally tested each CRM platform to gain firsthand experience and evaluate their features, functionalities, and user experience.
  • Integration: The ability of a CRM system to seamlessly integrate with existing tools and systems, such as accounting software and email platforms, was a crucial aspect of our evaluation.
  • Customisation: Startups often have unique requirements, so we assessed CRMs' ability to be customised and tailored to specific business models and processes.
  • Affordability: Cost is a significant factor for startups, so we considered the pricing models, affordability, and overall value provided by each CRM platform.
  • Scalability: Startups aim for growth, and we evaluated the CRM platforms based on their ability to scale with the company's expansion, accommodating increasing data volume and user demands.
  • Customer Support: Startups need access to reliable and responsive customer support. We assessed the reputation and quality of customer support provided by the CRM platforms based on factors such as response time, available support channels, and customer feedback.

Recommended CRMs for Startups

HubSpot CRM - Best CRMs for Non-Profits

Best free CRM for startups

HubSpot CRM

If you need a CRM to manage your customer relationships and organise sales processes, HubSpot CRM is a comprehensive solution that’s worth checking out.

It is a free and easy-to-use CRM that helps you manage different areas of your startup, from marketing and sales to customer service and operations. 

You can monitor and analyse sales progress in real-time while also being provided access to features such as meeting schedulers, email template builders, and live chat software.

In addition to its sales software, HubSpot also provides software specifically designed for marketing and customer service teams, making it a comprehensive solution for all aspects of your team's needs.

It seamlessly integrates with Google Workspace and Google Calendar, enhancing team collaboration and enabling smooth coordination.

The best things about HubSpot CRM are:

  • Email tracking: Receive notifications when leads open emails, allowing you to follow up at the right time for improved contact.
  • Payment management: Easily accept payments, handle subscriptions, and create payment links such as quotes or invoices to include in meeting invitations.
  • Forecasting: Gain a comprehensive sales pipeline overview, keeping track of estimated incoming deals and projects.
  • You can also personalise HubSpot software by incorporating custom fields and properties, developing tailored dashboards, and crafting custom email templates and content. 

With a wide selection of over 1,000 app integrations, HubSpot CRM seamlessly integrates into your developing sales or marketing tools stack.

Hubspot for Startups provides a substantial discount to eligible startups. Depending on your circumstances, you can receive discounts ranging from 30% to 90% off your first year with Hubspot and 15% to 25% off your subscription afterward.

Best overall sales CRM software for startups

As a startup, you might struggle with disorganised sales processes, which can result in missed opportunities and inefficiencies. helps you streamline and automate your sales workflows, ensuring that your sales activities are organised and efficient. 

It has sales management features that give you a comprehensive view of your sales activities. With a visual representation of your leads, deals, and pipeline, you can easily identify bottlenecks, prioritise tasks, and allocate resources where they are needed most. is designed to accommodate the individual approaches of your team members to their projects through its highly visual scheduling interface and customisable workflows.

It also has a variety of project templates that serve as the foundation for your system when setting up your account. These templates cater to different needs, such as daily task management, departmental planning, and video production.

For instance, you can implement a star system to indicate task priority, and there are plenty of display options, such as maps and calendar views.

The best things about are:

  • It integrates with over 72 third-party apps, including popular ones like Google Drive, Slack, Excel, Mailchimp, and Dropbox. 
  • You and your teams can access the CRM on the go through iOS or Android devices. 
  • It has a user-friendly interface that ensures you can easily locate your data and present it exactly as you need. With 27 available views, you can customise and configure the CRM to showcase your information in an effective manner. is the ideal project management tool for those seeking a user-friendly project management tool that their team members will actively engage with. 

However, it is important to note that certain essential features, such as calendar views, are exclusively accessible through higher-tier subscriptions.


Best CRM for SaaS startups


If you are a SaaS startup looking for a CRM, then Salesforce CRM is worth checking out.

Salesforce has features such as opportunity management, partner management, sales forecasting, and more. 

Within the Salesforce platform, a comprehensive contact manager ensures streamlined customer information and evaluates leads for optimal success rates.

Salesforce's AppExchange is a vast marketplace of pre-built integrations and apps specifically designed to enhance CRM functionalities. As a SaaS startup, you can use this ecosystem to integrate your CRM with other essential business tools and automate various processes, saving time and increasing efficiency.

You can also access a reporting tool and dashboard for real-time insights into performance. Salesforce provides marketing and sales automation solutions and serves as the essential CRM tool for your SaaS team.

The best things about Salesforce are:

  • Using Einstein Activity Capture eliminates the need for manual data input.
  • There is a strong focus on providing robust user support and comprehensive training.
  • The Salesforce platform offers an extensive App Exchange with a wide range of integrations.
  • It provides sales-focused tools for efficient lead and contact management.
  • Salesforce offers features that include organising customer data and tracking sales activities.

It has a well-designed dashboard that displays all your data, allowing for easy access and analysis. The flexible pipeline features accommodate various working methodologies, while intelligent alerts inform you of important updates. 

In addition to its native integrations, Salesforce provides access to the App Exchange, which hosts thousands of third-party apps for enhanced functionality and customisation.

Pipedrive CRM

Best CRM for Multiple pipelines management


If you need a CRM to handle and manage multiple pipelines simultaneously, then PipeDrive is worth checking out.

PipeDrive has a user-friendly interface that makes it easy for you to create and manage pipelines effortlessly. This streamlines the pipeline management process and allows you to focus on your core business activities without getting stuck in complex processes.

Pipedrive has a feature known as deal rotting, which notifies you when a deal becomes inactive. Automated workflows and AI-driven sales assistance help you take proactive measures to revive the deal.

With Pipedrive CRM, you can effectively organise and streamline your leads through customisable visual pipelines, optimising your chances of closing more deals. 

You can create tailored visual pipelines to suit your unique needs. For example, you can have a separate pipeline for direct sales with various stages—"initial contact," "demo scheduled," "proposal sent," and "negotiation."—and another pipeline to manage channel sales. 

The best things about PipeDrive are:

  • You can use custom reports and visual dashboards to monitor your team's progress.
  • Effortlessly manage your daily tasks by viewing them either in a convenient calendar format or as a comprehensive to-do list.
  • Create personalised email templates or select from a range of pre-designed templates to save time and streamline your communication with clients.
  • You can tailor the CRM to suit your specific needs through customisation options. Modify pipelines, labels, fields, and more to reflect your unique sales process. You can add, edit, and reposition customer stages to align with your workflow.
  • Maximise your return on investment through effective sales forecasting. Efficiently plan your sales strategies by prioritising high-value activities, focusing on deals with a higher likelihood of closing, and identifying new opportunities to pursue.

zoho crm

Best AI-powered customisable CRM for startups

Zoho CRM

Zoho is an AI-powered CRM that has essential tools like lead management, deal tracking, and email automation. These features enable you to streamline your sales processes, capture and nurture leads, and automate repetitive tasks, saving time and increasing efficiency.

It has a user-friendly interface that allows you to customise it according to your unique workflows, reports, and data management processes. 

The platform offers extensive customisation options, including the ability to personalise the layout of CRM pages, allowing you to create fully custom layouts that perfectly suit your requirements.

You can build personalised dashboards featuring analytical widgets tailored specifically for sales purposes. These widgets include charts, target meters, key performance indicators (KPIs), and sales funnels, providing comprehensive insights and visual representations of your sales performance.

Its lead management tool helps you to store data for all your contacts, with filters on the left side to sort them quickly. Whether you prefer predefined filters or want to filter by specific fields such as company, city, annual revenue, and more, Zoho CRM offers you the flexibility to choose the filtering option that works best for your needs.

The best things about Zoho CRM are:

  • Monitor essential performance metrics, analysing both present patterns and future projections.
  • Automate all aspects of your operations to eliminate time-consuming, repetitive tasks.
  • Optimise your lead nurturing strategy to fully capitalise on each new lead.
  • Engage with customers effectively across various channels, such as email, phone, and social media.
  • Receive advanced predictions on leads and deals to pinpoint potential conversions, leading to increased deal closures.

You can establish connections with your social media profiles, such as Facebook and Twitter, allowing you to monitor and engage in conversations surrounding your brand.

Zoho CRM enables you to search for relevant keywords related to your startup and identifies whether accounts utilising those keywords are existing customers, potential prospects, or new individuals interacting with your business.


Best CRM for B2B startups


If you are a B2B startup looking for a CRM, then Salesflare is worth checking out.

Salesflare is a specialised CRM designed specifically for your sales team's needs. It helps you to establish stronger relationships and close more deals, all while minimising the burden of data input.

It provides a detailed overview of your sales opportunities, real-time engagement alerts, and automated to-do lists.

The CRM streamlines the process by consolidating data from various sources, such as your Office 365 or Google email, LinkedIn, calendar, phone, social media, company databases, email signatures, email tracking, web tracking, and more. It uses that to help you follow up your leads in a better way.

Salesflare also allows you to track and monitor key sales metrics and KPIs. You can gain valuable insights into your sales performance through customisable dashboards and real-time analytics, enabling you to make informed decisions and refine your strategies for optimal results. 

The best things about Salesflare are:

  • Move leads along the sales pipeline using a drag-and-drop interface according to your stages.
  • Rank prospects by lead scores to determine priority and send tailored follow-up communications.
  • Automatically extract contact details from social profiles for efficient data collection.
  • Establish roles and permissions to manage access to team data securely.
  • Monitor email engagement by tracking when prospects open and click on your emails.

Salesflare seamlessly integrates with your email provider, calendar application, and project management tools.


Best CRM for Contact Management & Email Marketing


As a startup, managing customer information can be challenging while focusing on scaling your startup.

BIGContacts is an easy-to-use CRM that tracks all emails and communication, providing a unified view for the entire team.

The platform has customisable email templates, automated workflows, and email tracking functionalities. This feature lets you personalise your email campaigns and measure your marketing efforts' effectiveness.

It also helps you clearly identify and rank your prospects based on how interested they are in your product or service. You can then use this information to tailor your follow-up emails accordingly and increase your chances of conversion.

The best things about BIGContacts are:

  • With BIGContacts, you have the ability to capture, arrange, and categorise contacts through custom fields, tags, and lists.
  • You can easily create recurring tasks, determine their priorities, assign them to team members, and synchronise them with your contacts.
  • It has automated drip campaigns to ensure that the right message is delivered based on the behavior and actions of your contacts.
  • The sales pipeline is customisable and features a user-friendly drag-and-drop interface.
  • Reports and analytics tools are available to help you analyse data, gain valuable business insights, understand customer behavior, and identify trends


Best CRM for Social Media Marketing

Nimble CRM

If you need a CRM for social media marketing, then Nimble CRM is worth checking out. 

Nimble CRM seamlessly integrates with popular social media platforms, such as Twitter, LinkedIn, Facebook, and Instagram, which allows you to easily track and manage interactions with customers and leads across multiple social media channels. 

It has great contact management features that allow you to efficiently capture, organise, and segment contacts using custom fields, tags, and lists. By having a well-organised contact database, you can effectively target and engage with your audience, leading to higher conversion rates and better ROI on social media marketing efforts.

Nimble CRM has built-in social listening capabilities that enable you to monitor and track conversations about your brand, competitors, and industry on social media platforms. This feature provides you with valuable insights into customer sentiments and preferences, allowing you to tailor your social media marketing strategies accordingly. 

Additionally, Nimble CRM makes it easy for you to engage with customers and prospects directly, fostering meaningful relationships and improving brand reputation on social media.

The best things about Nimble CRM are:

  • Social Media Integration
  • Contact Management
  • Task Management

Nimble CRM is ideal for small startups with 1-4 users who are seeking to enhance their customer engagement levels through focused marketing campaigns

With its integrated time tracking and SMS automation features, Nimble helps you to effectively manage your unique business processes in an efficient manner.


Best CRM for tracking both ongoing and post-sales projects


If you are looking for project management tools in your CRM, then Insightly is worth checking out.

It is a versatile CRM that has a range of tools specifically designed to help you effectively manage your projects. 

With features like milestone and task tracking, as well as calendar syncing, Insightly enables you to streamline and improve your project management processes.

It also gives you access to a range of integrated tools that can help track your projects from start to finish and even beyond. 

Once a deal is successfully closed, it can be seamlessly converted into a project that captures all essential information, documents, and notes from the sale. This feature allows you to store all critical customer-related data in one place, facilitating continuous monitoring of relationships and effective follow-up as needed.

The best things about Insightly are:

  • Opportunity tracking: You can use the pipeline tracker to identify key sales milestones and plan the next steps for opportunities.
  • Google Workspace integration: Seamlessly connect the software with various Google Workspace tools for enhanced productivity.
  • Product management and quoting: Easily generate custom product inventories, price books, and quotes to share directly with your clients.

In addition, Insightly also offers email marketing functionality, allowing you to send, create, and monitor emails directly from the CRM. This feature also tracks open and click-through rates, providing insight into the effectiveness of your email campaigns. 


Best AI-Powered CRM for Scalability

Freshsales CRM

Freshsales CRM is a solution powered by AI that is both scalable and focused on customer service tools and achieving customer satisfaction. 

It Utilises AI-driven predictive analytics and enhances the overall customer experience

With Freshsales CRM, you can effectively manage your customer base, execute targeted email campaigns, and utilise Freddy AI for predictive analytics. 

It also has a mobile app, allowing you to conveniently monitor customer interactions and sales activities while on the go.

Freshsales CRM has marketing tools that include features for drip campaigns and email marketing, with options for custom forms for capturing contact details.

The best things about Freshsales are:

  • It has an user-friendly interface
  • It is highly customisable to align with your specific needs. You can track your team's most vital sales metrics, build automation processes to streamline your sales cycle, and seamlessly integrate with the tools you already use. 
  •  It enables you to automate key tasks such as chatbot interactions, contact scoring, and lead management.
  • It is a highly scalable CRM tool that grows along with your startup. By automating numerous tasks, it ensures that your sales team can efficiently handle increased data volume, customer interactions, and sales processes as your startup expands.

From lead management to deal tracking, Freshsales CRM helps you to streamline your sales processes, track leads efficiently, and maximise your revenue potential.

Freshsales offers a free Plan that includes features such as contact management, deal management, and built-in telephony. It also offers a free 21-day trial, allowing you to explore and experience the premium features that are available with other pricing plans.