The 13 Best Marketing Tools For Startups
Today, large and small-scale, global and local, innovative and traditional, public and private; everyone is competing for the same market. One should not turn a blind eye to the importance of marketing as marketing fuels both the external and internal activities of the business today.
Here is a list of the 13 best online marketing tools that'll boost your marketing efforts and help you in your venture.
GetResponse is a complete online marketing platform which provides you with tools for effective email marketing, webinars, landing pages, and marketing automation. Besides the famous email marketing tool which helps you to grow your lists and increase conversions using beautiful emails, sharp segmentation and autoresponders, GetResponse can also be used to create beautiful, responsive, and conversion optimized landing pages; to enhance your customer communication using webinar tools; and to plan, analyse, and manage the customer journeys using marketing automation tools.
GetResponse is a freemium marketing tool which comes with a 30 day free trial period.
Hubspot is an inbound marketing and sales software that help you attract more visitors, convert more leads, and delight your customers.
The freemium marketing software includes all tools you need to carry out your inbound marketing strategy. These are:
- Email Tools
- Website Tools
- Marketing Automation
- Landing Page
- Social Media
Trello helps you manage your digital marketing projects better. It is an online project management tool which helps you collaborate with your teammates in the real time.
It lets you stack everything relating to your online marketing projects like who is working on what and drafts of social media posts, blog posts, etc. into virtual boards, lists, and cards and lets your teammates access them and know who’s working on what.
When it comes to project management tools, Trello really has no close competitor.
NinjaOutreach is a marketing tool purposely designed to aid digital marketers reach out and build relationships with industry influencers. This marketing tool is a one-stop resource for your all your outreach campaigns and even has over 25 million contacts of influencers of every niche and country.
The tool has 4 different subscription plans starting at $69 per month.
Kissmetrics helps you track, analyse, and optimise your digital marketing performance. The tool monitors every user’s activity on your website and creates his user profile (when he signed up, which features he uses, which campaign attracts him, and how much money he’s spending, etc.) to provide you answers to questions like:
- Where do people drop off in your funnel?
- Which channels brings most revenue?
- How segment behaviour changes over time?
The price for these tools starts at $500 per month.
Buzzsumo is a powerful marketing tool which lets you find out what content is popular by topic on any website. It is a dream tool for all the content marketers as it does the most time-consuming job of scanning the social media websites and finding out what are people talking about (content with most engagement) at any given time.
This marketing tool also helps you to find a suitable influencer for your niche who you can partner with to increase your website's visitors, get more fan following, and to get more brand exposure.
Buzzsumo is a freemium marketing tool which comes with a 7-day free trial period.
Omnisend is an omnichannel marketing automation platform built for growth-focused ecommerce businesses. It lets you create robust automation workflows to reach all of your customers on all of your channels in just minutes. More than just email, you can add several channels to the same automation workflow: SMS, Facebook Messenger, Viber, WhatsApp, push notifications, and more. Omnisend also offers contact capture features that allow you to build your customer base, and smart segmentation so you can send hyper targeted messages that earn more engagement.
Omnisend offers a free plan for basic email marketing, and their Standard Plan starts at $16 per month. You can try out all Omnisend paid plans free for 14 days.
Click Funnels is a powerful tool to create high converting sales and marketing funnels to drive your online marketing efforts. The tool comes with professionally designed templates to create auto webinar funnels, product launch funnels, membership funnels, landing page funnels, mobile app funnels, and other funnels for almost any type of situation. These templates have been tested by the professionals and are already integrated with third party marketing tools like Stripe, Recurly, NMI, etc.
You can also customize the templates using your own logo, videos, and images. Unlike other tools, Click Funnels also lets you create a funnel for upsell and downsell and includes auto responder and affiliate management tools as well.
It is a freemium tools which comes with a 14 day free trial period.
Hootsuite is an impressive social media management tool which lets you schedule 100s of your social media posts at once, manage social content on cloud, monitor your brand over social media, get real-time analytics and track your social ROI, all from one dashboard.
Hootsuite also lets you create, manage, and update your social media advertisements right from its dashboard.
The freemium tool comes with a 30-day trial period (price starting from $9.99 per month). It also provides a limited free plan where you get to work on 3 social profiles and schedule 30 messages.
Buffer is a great social media management tool to schedule posts, analyse, performance, manage your social media accounts in one place.
It has a better interface as compared to Hootsuite and comes with two other tools – Pablo (engaging image templates for your social media posts) and Reply (customer support software).
Buffer is a freemium marketing tool which lets you operate 3 social accounts for free and charge as you move on to other social networks and features.
LeadPages lets you create beautiful looking and mobile-friendly landing pages and compelling Facebook advertisements for better conversions.
This marketing tool also allows you to run split tests of your campaigns to come up with the most beneficial alternative. You can also connect your campaigns with other marketing tools like payment processors, webinar platforms, email automation, etc.
LeadPages is a freemium tool which comes with a 14 day free trial period.
Marketo is a complete marketing automation platform focused on account-based marketing, which provides tools to create/edit/drive email marketing campaigns, landing pages, social media posts, digital advertisements, mobile marketing, CRM, web management and analytics. You can do all this using a simple drag-and-drop interface.
Marketo is a go-to-place for all your online marketing needs. It is a premium marketing resource which charges as per your requirements.
Social Media Examiner
Social media examiner is the world’s largest social media marketing resource. This marketing resource is full of informative articles, research, shows, interviews, and news to help you improve your social media marketing efforts.
Social Media Examiner also holds a physical social media marketing conference where you can meet thousands of social media professionals and discover ideas to boost your social media marketing efforts.