The 10 Free AI Content Writing Tools

Content writing can be a daunting task for beginners and sometimes even experts. It is not always easy to maintain a clear and consistent focus on the main purpose of the content. However, AI content writing tools can help overcome these by generating ideas, checking grammar, saving time, enhancing overall quality, and producing content similar to human-written articles.

These tools are designed to assist writers, bloggers, and businesses produce high-quality articles in a timely and effective manner. Moreover, Gartner predicts that by 2025, 30% of outbound marketing communications will be AI-generated.

Given all that has been said, deciding which AI content writing tools to use with so many online options might be challenging. For this reason, we've compiled a list of 10 free AI content writing tools that can enhance your writing skills and save time and money while producing the desired results.


  1. Best Tool for Content Writing: Jasper, “An AI tool that optimises content for blog posts, product descriptions, and ad copies, and offers project management and analytics features for efficient work. It deeply understands different industries and topics in multiple languages, ensuring accurate and plagiarism-free content.”
  2. Best free-of-cost writing tool: ChatGPT, “A powerful AI content writer that can adapt to your preferences and needs. One can customise the content based on user prompts or by asking questions, giving instructions, and correcting mistakes. One doesn’t need to pay subscription fees or worry about expiration dates.”
  3. Best tool for business writing- Copy AI, “A free tool designed for businesses which provide over 90 templates for writing marketing copy, e-commerce product descriptions, and long-form content for freestyle copywriting.”
  4. Best time-saving tool- Rytr, “An AI tool that auto-generates catchy, creative, and high-converting copy versions in popular tones and languages in seconds, while avoiding writer's block by selecting a use case and providing context.”
  5. Best tool to create a brand voice- Writesonic, “A copywriting tool for developing a brand voice that reflects the brand's personality and values. Writesonic's built-in SEO tool allows creating and optimising content for various purposes. It analyses competitor's content using powerful algorithms. It also supports several languages and has an impressive free plan.”
  6. Best tool for all social media needs- TinyWow, “A free platform that offers AI-powered tools for various file formats and content creation for social media. It allows users to generate relevant titles and images for how-to guides, create and distribute press releases, and write engaging captions and hashtags for Instagram, Twitter, Facebook, and LinkedIn. It is a versatile tool that can convert, edit, and download videos.”
  7. To compose sales and marketing emails- HubSpot’s AI content writer, “A tool that assists marketers, sales teams, and support professionals with various writing duties, such as composing emails, social media content, blog ideas, and effective CTAs (Call to Action).”
  8. Best tool to generate articles using keywords: Hypotenuse AI, “An AI tool that turns a few keywords into blog posts, product descriptions, and artwork, including SEO keywords, customisable tone and viewpoint settings, and multiple languages.”
  9. All-in-one marketing tool - Simplified, “A powerful tool to create new content from scratch, improving performance across search engines, ads, product descriptions, social media, and blogs with over 100+ pre-trained AI templates.”
  10. Best tool for cross-platform support: TextCortex, “A writing tool that offers a customisable AI companion that provides feedback and tips on writing. It also offers a browser extension to access its AI writing features on any website, improving productivity and online writing experience. It also integrates AI assistant for grammar and spelling fixes.”

How We Found the Best Free AI Content Writing Tools

We know how important it is to choose the best resources to assist you in completing your content writing tasks. With regard to this, we evaluated the features and capabilities of several tools up close throughout the selection process.

After extensive platform research, we have produced a list of 10 AI tools that enable you to write any type of content. Every platform is unique in what it offers to assist you with writing content for various purposes, such as business, education, marketing and more. 

How We Chose the Best AI Tools for Content Writing:

We wanted to give you a go-to list of the best AI tools for content writing that make your work faster and easier. To do this, we conducted thorough trials of over 20+ platforms and curated a list of top 10 free AI content writing tools using the following criteria:

  • Features: We searched for tools that offered the features that are needed for specific writing requirements. We looked at features such as grammar and spell checks, readability analysis, SEO optimisation, cross-platform support, and marketing tools.
  • Quality: We evaluated the content generated by the AI tools. We compared the content's originality, accuracy, relevancy, and tone against our expectations and standards. We also looked for tools that offered feedback and suggestions for improving writing skills.
  • Ease of use: We picked tools with user-friendly interfaces. We did not waste time and energy learning how to use a complex tool. We also searched for tools that worked with our devices and platforms.
  • Cost: We checked the pricing and plans of the tools to see whether they met our budget and requirements. Some tools provided free trials or discounts, while others needed a membership or a single purchase. We also assessed the tools' utility and return on investment.
  • Reviews: We looked at reviews and testimonials from other people who have utilised the tools. We noted what they liked and disliked about the tools and how they addressed their performance and quality.

Preferred free AI tools for Content Writing

Jasper - Free AI Content Writing Tools

Best Tool for Content Writing:

Jasper AI

professional corporate profiles, engaging blog posts, or persuasive product descriptions with open-ended commands. Additionally, if you’re finding it difficult to complete sentences, the AI will step in and complete the sentences or even the entire blog post for you with its auto-complete feature.  

What makes Jasper AI stand out:

  •  Jasper AI can generate any type of content; it has got you covered from blog posts to copywriting.
  •  It generates well-researched, SEO-friendly content that speaks to your target audience.
  •  Jasper has a collection of templates for all types of content; just choose the right template that suits your needs, add some information about how you want your article to look, and the work is done. 

Jasper AI is initially free for 7 days, but after that, you need to choose a plan that suits you. If you’re an individual user you may upgrade to the Creator plan which offers SEO mode and AI anywhere with browser extension. If you’re a professional content writer working in a team, then you can choose the Pro plan which offers knowledge assets, instant campaigns, collaboration and much more.  


Best free-of-cost content writing tool 


If you’re a creative writer who prefers to create blog posts with new content ideas but running tight on you’re budget, then ChatGPT is an ideal tool for you. The best part about it is that you can keep giving commands to the AI until it produces the content that meets your expectations.   

Why ChatGpt is the ideal choice for writers:

  • ChatGPT is free of cost and allows access to GPT-3.5.
  • It receives regular updates which means that it is always learning and growing, just like a human writer.
  • ChatGPT reproduces what you feed it; just type examples of the style of your favourite author and watch the AI mimic its writing style.

It is important to note that ChatGPT may generate superficial content, which might not be suitable if you're looking for detailed information. This can be solved by learning how to prompt effectively, which is the key to unlocking ChatGPT's full potential for content writing. Creating interesting, relevant, and high-quality content is easy once you have the right prompts.

The flip side of the free version of ChatGPT is that you may experience delayed response time, limited customization options, and delayed access to new features. If your work involves comparing research articles or writing long-form content with relevant information, you may want to consider upgrading to ChatGPT Plus, which is the paid version. It uses the latest model, GPT-4, that offers instant response time, advanced customization options, and priority access to new features. Moreover, it can analyze text, images, and voice to provide appropriate responses. - Free AI Content Writing Tools

Best tool for business writing

Copy AI

As a small business owner who wants to write your own personalised ad copies and marketing campaigns, then Copy AI is the best tool to streamline, refine, and optimise your business content. And the best part is that it's completely free!

Why Copy AI is the best choice for business writing:

  •  It simplifies work by integrating various tools into one platform, reducing the need for multiple tools for brainstorming, content drafting, grammar, spelling, and SEO optimisation.
  • You can save key information in the Infobase for future use and establish a brand voice to keep writing styles uniform This feature improves both the quality and the visibility of your content on search engines.
  • The "Workflows" function is Copy AI's most distinctive feature by far. You can select a blog article and use the "Workflows" function to create a series of social network postings, an email newsletter, or even a video screenplay based on it.

Copy AI's simple user interface makes content generation easy, but you may want to fact-check it once to ensure accuracy.

Copy AI offers both free and paid plans. The free plan uses GPT 3 which is ideal for small business owners while the paid plan caters to the needs of a professional content writer who works in a team for a larger organisation, offering features like more seats, GPT 4 model, plugins among others. 


Best time-saving tool


An ideal tool if your assignment submission deadline is approaching, since it generates high-quality content in decent tones and languages in just a few seconds. It also has a rich-text editor to edit your content at the last minute. Additionally, if you’re someone who cannot access your PC when you’re bored, its mobile-friendly features can help you kill time while also improving your content. 

Some key features of Rytr are:

  • Time efficiency
  • 40+ Use Cases and Templates
  • 20+  tones of voice to choose from

Rytr is best suited for short-form content like blog posts, emails, and social media advertisements. It may not work as well if you want to generate long-form content like whitepapers or ebooks.

Rytr offers both free and paid plans that cater to your specific needs. The free plan allows up to 10,000 characters per month, which is great if you don't have high content needs. You may find the premium plans more suitable if you're a professional content writer.  

Writesonic - Free AI Content Writing Tools

Best tool to create a brand voice


Writesonic is an ideal tool if you want your business to create a brand voice and rank high on Google. It can help in quickly and efficiently generate articles, blog posts, and long-form content, including sales emails and ebooks. It also offers optimised meta titles and description tags for improved Google ranking and provides a browser extension for ease of access.

Here's how Writesonic stands out:

  • Writesonic's Brand Voice feature allows you to create and maintain a unique brand voice, allowing for content creation across blogs, social media, and other content creation platforms.
  • The platform provides a simple form for users to fill out so that it can tailor the content to your specific demands, brand voice, and reference articles.
  • Writesonic can rephrase and enhance your content to increase its engagement.

Although Writesonic is often recommended, some users report potential drawbacks including limited templates, irrelevant content, and issues with the auto-save feature.

The AI platform has a variety of plans to match your needs, including a free trial plan for 10,000 words. If your marketing team is serious about Google ranking, the Enterprise plan is appropriate, since it features SSO/SAML Login, custom templates, AI processing, a customer success manager, training sessions, and premium support.  


Best tool for all social media needs 


Whether you're an experienced writer or just starting out, TinyWow can help you with content writing for all social media needs. It easily generates YouTube scripts, Instagram captions, LinkedIn posts, podcast scripts and much more, making it ideal if you struggle to keep active across several social media platforms. 

Key features of TinyWow:

  •  Tiny Wow offers a range of writing tools such as Instagram Caption Writer, Meta Description Writer, and AI Essay Writer that can help enhance social media engagement.
  •  You may begin generating content right immediately with no fuss of signing up. 
  • You can create up to 10,000 words monthly for free making it an affordable option if you are just starting out or have a limited budget.

Tiny Wow has some potential drawbacks, such as limited editing options, plagiarism risks, non-functional captcha, and pop-up ads.

While the site is free to use, and you may use any tool on it, it also provides a Tiny Wow Supporter plan. This plan completely removes advertisements, captchas, and speeds up processing.

HubSpot’s AI content writer - Free AI Content Writing Tools

To compose sales and marketing emails 

HubSpot’s AI content writer

If you’re a small business owner who struggle to reply back to queries, then HubSpot's AI writer can help you generate sales email drafts in minutes, allowing you to customize them using slash and highlight commands. Additionally, it allows you  to design and draft emails in one platform, with the ability to track progress using the HubSpot CRM database.

Key features of HubSpot’s AI writer:

  • Email Segmentation: HubSpot's AI email generator generates on-brand messaging for each audience segment. 
  • Integrated AI email writing software simplifies email drafting, design, and tracking. You can customise emails by using slash and highlight commands to change the length, spelling, and tone.
  • HubSpot CRM database can automatically log conversations, contacts, and other information to help you track your progress.

HubSpot's AI writer has some drawbacks, including limited customisation options and potential plagiarism risks. Additionally, the tool can be expensive, which may be a concern if you’re a budget-conscious user.

HubSpot offers a range of products and plans to cater to different business needs. The free plan offers a mix of features, while the Starter plan is ideal for content creation, lead generation, and sales outreach. The Growth Suite bundles all products together at a discounted price. You can choose the plan that best fits your business needs.

Hypotenuse AI Website

The best tool to generate articles using keywords

Hypotenuse AI

Hypotenuse AI is a powerful writing assistant that uses advanced machine learning algorithms to generate engaging articles from a few keywords. Using keywords to guide the AI, the tool researches the topic, gathers relevant information, and structures the content into a high-quality, coherent article.

Here’s why Hypotenuse AI is a valuable tool:

  • Ease of Use
  • Factual Article Writing Wizard lets you easily write reliable and insightful articles. The AI tool generates article titles, detailed outlines, and content drafts based on your topic and SEO keywords.
  • Plagiarism check assures that all of your work is original.

It's important to consider both the strengths and weaknesses of any tool. When it comes to Hypotenuse AI, it may not be ideal for long-form blog posts or technical writing.

If you want to access the full potential of the tool, you may want to switch to the Individual Plan at $15/month, which includes features like a factual article writing wizard, HypoDocs, access to templates, highlight commands, support for over multiple languages, and chat/email support.

simplified - Free AI Content Writing Tools

All-in-one marketing tool


Simplified streamlines marketing efforts by offering a suite of features. It enables modern marketing teams to create engaging content, manage social media, and analyse performance. Simplified can be a game-changer if you need a single tool for marketing needs, including social media posts, presentations, scripts for TikTok/Reels, and creating AI chatbots.

What makes Simplified an all-in-one marketing tool:

  • AI Presentation Maker can help you make your business presentations.
  • AI Chatbot can assist you with your writing needs through conversation.
  • AI Script Generator for TikTok/Reels can generate reel scripts for you.

It’s advisable to keep in mind that Simplified may sometimes repeat text and does not have a folder system, which can make organizing your notes a bit challenging and time-consuming. However, Simplified still offers many benefits that you should consider when choosing the best tool for your needs.

Simplified offers various pricing plans, including The Free Forever plan, which offers essential features like templates, logos, design types, and AI generations per month while if you’re a professional then you may want to switch to the Business Plan, which costs $18 monthly and includes multiple AI generations, background removals, huge storage, and workflow management. If you are a member of a marketing team, these plans provide a variety of features.


The Best tool for cross-platform support


If you are a content writer looking for editing or summarizing tools on the web, TextCortex can be a great option for you. It provides various services, including a paraphrasing tool, a text summarizer, a blog post writer, a YouTube description generator, and more, all of which are easily accessible across different platforms.

Key features of TextCortex:

  • TextCortex is available on desktop, mobile, and as a browser extension, ensuring high-quality content creation from anywhere.
  • Text summarisation: Provides a concise overview of lengthy texts or documents.
  • Grammar Tone Check: Evaluates the emotion conveyed in written language.

TextCortex offers customisable templates, but may have limitations if your business requires specific branding or messages. The platform offers various pricing plans to cater to your needs, including the Free Forever, Pro, and Business Plan. Each plan offers essential features like templates, logos, and AI generation. The Business Plan provides unlimited access to creation tools, custom personas, knowledge bases, and storage. This makes it perfect for promoting your brand with innovative templates and write-ups.