This Startup Simplifies Home Management with AI – Homer

The heart of every home beats through the many details it holds, like cherished photos on the wall and the often overlooked yet vital maintenance schedules. For those tasked with keeping their house afloat, the juggling act of remembering when the last time the boiler was serviced or where that warranty for the washing machine is can be overwhelming. Think of a home as a complex system that requires finesse, care, and a smart way to keep track of it all. Well, someone has noticed this tangle of tasks and information and has crafted a clever solution.

Enter Wilhelm Lundborg, the tech whizz formerly at Spotify and Skype, whose brainchild ‘Homer: The Home Management App’ aims to untwist this complexity. With Homer, homeowners can gather their house’s entire narrative in one spot, tamed by smooth user experience (UX), robust technology, and sharp artificial intelligence (AI). This app isn’t just about storage; it’s about giving you smart management at your fingertips. Homer is not just another app—it’s your property’s personal assistant without the desk clutter.

What is Homer: The Home Management App?

Homer: The Home Management App is like a digital toolbox for your pad, keeping all the bits and bobs about your house in a nifty app. Let’s say you’re trying to remember when the last boiler check was or where you put that pesky warranty paper; well, Homer’s got your back. You’ve got this smart little buddy that lays out everything about your place without causing a headache.

Now, who’s going to love this the most? Homeowners and folks looking after properties, that’s who. They’re the champs dealing with all sorts of home-related info that needs to be nailed down neat and tidy. And the problem it sorts? It stops your home management from turning into a total monster by putting everything tidy in one tech-savvy spot.


Here is where it gets proper clever – with Homer, every bit of data about your humble abode is not just shoved into a digital cupboard. Nope, it’s carefully arranged with slick tech and brainy AI to make managing your digs dead easy. And don’t get it twisted; while some might just sling your stuff into cloud storage and call it a day, Homer uses top tech to take on the tough tasks. So, consider Homer: The Home Management App your go-to for keeping your home’s stories straight without the muddle.

Homer Founder

Wilhelm Lundborg, the tech guru with stints at both Spotify and Skype under his belt, found himself in a pickle familiar to many: managing his own property was a nightmare of misplaced documents and forgotten maintenance checks. So he turned his frustration into innovation, creating ‘Homer: The Home Management App’, a digital concierge for your crib.

Lundborg’s venture isn’t just another name in the tech jungle; it’s a personal project born out of necessity. Homer comes from the very real woes of keeping a home humming smoothly. With a profound understanding of what it means to sink time, love, and dosh into bricks and mortar, the app is designed to tackle the “death by a thousand cuts” that homeowners often endure.

The early days of Homer weren’t without drama. The startup’s Ukrainian developers faced real danger amid the full-scale Russian invasion, with one joining the army and others fleeing to safety. Yet, even through these harrowing times, the Homer team remained committed to their mission.

While some competitors might be content with basic cloud storage solutions, Homer stands out by weaving thoughtful user experiences with savvy artificial intelligence. This isn’t just about storing your home’s narrative; it’s about making that narrative work for you. With plans to roll out AI features that consider your unique home info, Homer is adding a tailored twist to tech.

As a bootstrapped Swedish startup, Homer has punched above its weight, attracting global users, scooping up accolades like “App of the Day” from Apple, and even snagging “Product of the Day” on Product Hunt. Despite these wins, Wilhelm believes patience and stamina are key; after all, overnight success is a rare beast.

With homeowners typically forking out a third of their disposable income on their homes and over 60% of Western countries’ populations living in spaces they own, Homer taps into a substantial market. And as this story continues to unfold, Wilhelm’s advice for budding entrepreneurs? Keep at it – real triumph takes time.

Interview with Wilhelm Lundborg, Founder of Homer

Securing a chat with Wilhelm Lundborg, the brains behind Homer: The Home Management App, gave us the scoop on how this digital tool is sweeping the stress right out of home management. In a candid exchange, Lundborg dished out the deets on Homer’s journey, from the seed of an idea to a full-fledged app that’s all about smoothening out the kinks for homeowners.

Q: Can you introduce yourself and your role at Homer?
A: I am Wilhelm Lundborg, Founder of Homer: The Home Management App.

Q: What does Homer do, and who should be using it?
A: Homer helps you be a better homeowner by putting everything about your home in a smart app. It’s aimed at homeowners and property managers.

Q: What was the inspiration behind starting Homer?
A: Homeowners invest not just money but time and effort into their homes. Having all home-related info in one place can simplify managing tasks and expenses.

Q: Could you shed some light on the early challenges you faced?
A: The full-scale Russian invasion posed serious risks to our Ukrainian developers, leading to dramatic reshuffles in our team.

Q: How does Homer stand out from its competition?
A: We prioritize thoughtful UX and AI to address home management challenges, unlike others who offer basic cloud storage.

Q: Has Homer received any external funding?
A: No, we haven’t.

Q: What are Homer’s future plans?
A: We’re enhancing our AI features to provide customized information for you and your home.

Q: Let’s talk numbers. What’s your customer base like, and what revenue are you seeing?
A: We serve around 15,000 customers per month and make about $2,000 USD monthly.

Q: Finally, what advice do you have for aspiring entrepreneurs?
A: Keep at it with patience and stamina; real success takes time.

Lundborg’s insights not only shine a light on Homer’s unique approach to tackling home management hassles but also on the resilience needed when steering a startup through stormy weather.

Feedough’s Take on Homer

Homer stands as a beacon of innovation in the home management arena, deftly addressing domestic chaos with technological finesse. The app boasts a potential to disrupt the status quo by introducing AI-driven organization, which is no small feat in a market hungry for simplification and personalization. Its user-centric design philosophy could well set a new standard for digital home assistance.

The journey ahead is not without challenges; scaling up while maintaining quality and expanding its AI capabilities will demand strategic prowess. Nevertheless, with a clear understanding of customer pain points and a commitment to evolving its offerings, Homer is poised to carve out significant space in the industry.

In the realm of home management, with its vast potential user base and the daily relevance it holds for homeowners, Homer’s trajectory looks promising. Keep an eye on how this app evolves—it may just redefine the way we maintain our homes.