Ananya Upadhyay

What is a BCG Matrix? – Examples & How-To Guide

June 17, 2020January 2, 2019Marketing Essentialsby Ananya Upadhyay

BCG MATRIX

While preparing for exams or a competition, we often start … Read more

AIDA Model – Explanation, Examples, & Variants

July 21, 2019December 19, 2018Marketing Essentialsby Ananya Upadhyay

AIDA model

Ever see an ad so good that it made you … Read more

What Is Marketing Plan? How To Write One?

August 25, 2020December 13, 2018Marketing Essentialsby Ananya Upadhyay

marketing plan

A product without a marketing plan is like a traveller … Read more