Ananya Upadhyay

What is a BCG Matrix? – Examples & How-To Guide

January 10, 2021 Marketing Essentialsby Ananya Upadhyay

BCG MATRIX

For a company with a big portfolio, it’s important to … Read more

AIDA Model – Explanation, Examples, & Variants

July 21, 2019 Marketing Essentialsby Ananya Upadhyay

AIDA model

Ever see an ad so good that it made you … Read more

What Is Marketing Plan? How To Write One?

August 25, 2020 Marketing Essentialsby Ananya Upadhyay

marketing plan

A product without a marketing plan is like a traveller … Read more