Marketing Essentials
What Is BCG Matrix? – Examples & How-To Guide
For a company with a big portfolio, it’s important to assess its product lines regularly to se…
Ananya Upadhyay
An MBA graduate and an idiosyncratic bibliophile with an experience in sales, marketing, and economics.
Marketing Essentials
AIDA Model – Explanation, Examples, & Variants
Ever seen an ad so good that it made you look for the product on the internet? While comparing phone…
Marketing Essentials
What Is Marketing Plan? How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing for a …
