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Ananya UpadhyayAnanya Upadhyay

An MBA graduate and an idiosyncratic bibliophile with an experience in sales, marketing, and economics.

What is a BCG Matrix? – Examples & How-To Guide

January 10, 2021 Marketing Essentialsby Ananya Upadhyay
BCG MATRIX

For a company with a big portfolio, it’s important to … Read more

Categories Marketing Essentials 4 Comments

AIDA Model – Explanation, Examples, & Variants

July 21, 2019 Marketing Essentialsby Ananya Upadhyay
AIDA model

Ever see an ad so good that it made you … Read more

Categories Marketing Essentials 2 Comments

What Is Marketing Plan? How To Write One?

August 25, 2020 Marketing Essentialsby Ananya Upadhyay
marketing plan

A product without a marketing plan is like a traveller … Read more

Categories Marketing Essentials 1 Comment

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