What Is BCG Matrix? – Examples & How-To Guide
For a company with a big portfolio, it’s important to assess its product lines regularly to … Read more
Ananya Upadhyay
An MBA graduate and an idiosyncratic bibliophile with an experience in sales, marketing, and economics.
AIDA Model – Explanation, Examples, & Variants
Ever seen an ad so good that it made you look for the product on the … Read more
What Is Marketing Plan? How To Write One?
A product without a marketing plan is like a traveller without a map. When you’re preparing … Read more