Data collection and data analysis are core to the decision making in the 21st century. Whether you offer a small product, a SAAS, or run a website, you need to understand what motivates your customers to buy your product, what's your marketing funnel, and how you can make it better.
Here's a list of 8 best analytics tools to help you succeed in your venture.
Google analytics lets you measure, analyse, and optimise user acquisition and engagement with your website and mobile application. This is a perfect analytics tool to understand the customer journey on your website or app.
It lets you to:
- Understand the number of users, their characteristics, and where they come from.
- Measure what actions the users are taking on your app or website.
- Measure in-app payments and revenue (boon for ecommerce stores).
- Customize reports specific to your business.
- Understand different user groups’ behaviour by slicing and dicing the date.
- Leverage Google Analytics data in other Google products.
Use Google Analytics data with other Google Tools like webmaster tools and Adwords to create better-targeted ads and more detailed marketing campaigns.
Kissmetrics lets you understand your customers better than any other analytics tool. The tool helps you track, analyse, and optimise your digital marketing performance with the help of its behavioural analytics tools.
It monitors every user’s activity on your website and creates his user profile (when he signed up, which features he uses, which campaign attracts him, and how much money he’s spending, etc.) to provide you answers to questions like:
- Where do people drop off in your funnel?
- Which channels brings most revenue?
- How segment behaviour changes over time?
The price for these tools starts at $500 per month.
Crazy Egg is among the most sought-after analytics tools when it comes to recording users behaviour on the website. The tool provides you with visual reports and individual session recordings to help you understand your users better - where they're coming from, where they're navigating to, and where they're getting stuck.
The visual reports come in the form of heatmaps and confetti reports. With these reports you can see what’s hot on your website and what’s not.
Crazy Egg also provides you with A/B split testing option to get the best result. You can also use the inbuilt editing tools which lets you change or modify content on your website without the need for a developer.
Chartio is a cloud based analytics tool which lets you to explore, visualize and combine data from business applications to database.
This analytics solution lets you connect to almost all your databases like Amazon Redshift, Google Analytics, MySQL, etc. securely in minutes and lets you build beautiful dashboards and visualisations and share them across the organisation via scheduled emails or reports.
Appsee offers a new approach to real-time mobile app analytics that puts you into your users shoes. The tool automatically tracks every screen, action, and gesture performed by your users, and lets you watch videos of real user sessions so you can see exactly which problems they’re experiencing.
The tool also aggregates the collected data into simple visual reports (touch heatmaps, and user navigation paths) for you to see which actions users perform in each and every screen and how you can optimize your conversion funnel.
Appsee automatically shows you the problems in your application including crashed sessions and suggests how to fix them.
This analytics tool is integrated using a single line of code and has no performance impact on your application.
Appsee comes with a free plan which can be used on your beta version of the application (1 app with 2,500 monthly sessions). You can also opt for its premium plan or the enterprise plan depending on your monthly sessions and other requirements.
Appsflyer is a leading mobile attribution and analytics solution which lets you attribute every install and visit to the respective marketing campaign which acted as the trigger. The company has over 1500 integrated media partners including WyWy, Shazam, etc. which lets you easily track which campaign led to the app install and which successfully re-engaged your users.
Appsflyer is also a Facebook Mobile Measurement Partner, Google Official Partner, and Twitter Official Partner and provides you with unbiased attribution, mobile campaign analytics, in-app user engagement tracking, lifetime value analysis, ROI and retargeting attribution.
If you’re an app developer who needs analytics and attribution solutions for your advertisements and marketing campaigns, Appsflyer will suit you best.
Heatmaps, session recordings, conversion funnels, form analysis, feedback polls, feedback messages, surveys, and recruiting users for testing features; Hotjar provides you an all in one solution by combining the analytics with user feedback. If you’re looking for a visual analytics solution for your website, Hotjar should be your first priority.
This analytics tool records the entire user journey on your website and lets you see yourself which is working and which isn’t. Even if you’re unable to decide the cause, it also provides you with tools to ask the users the same question.
Hotjar provides you with free 200 recordings, which can be enough if you’re just starting up. But you can also opt for the premium plans which provides you with even more recordings and features.
Mixpanel is an event-driven analytical tool which tracks people actions rather than page views. It is a 360-degree analytics solutions to help you build and market your web and mobile product. The tool evaluates 67 billion actions and presents the data to the users in a clear easy-to-understand format. It is an event centric analytic program where you don’t record the user pageviews and clicks. It is a platform which tracks events.
You can even run A/B tests to choose the optimal visuals/processes at your website.