Whipping up a storm in the kitchen is one thing, but keeping all those favourite recipes organised? Now, that’s quite the pickle for many home cooks! You know the drill: scribbles on scraps of paper, saved links that vanish into a digital abyss, or that one cookbook you’ve annotated to oblivion. Enter the scene – an app so nifty it might just be your new sous-chef. Its whole game is about decluttering your culinary chaos, transforming smartphone screens into a neat, shareable library of mouth-watering creations.
The minds behind this tasty tech? Three passionate foodies, Christine, Ivy (that’s me!), and Will—a trio who believe that joy in the kitchen sprouts from simplicity and connection. And their secret sauce? It’s ReciMe, serving up a generous helping of recipe organisation for those who would rather spend less time sorting and more time sautéing.
What is ReciMe?
ReciMe is your digital kitchen assistant, a place where home cooks like you can effortlessly catalogue your treasured recipes. Designed for the everyday chef seeking order in a whirlwind of culinary creativity, it promises to tidy up the loose ends of recipe collection. No more hunting through bookmarked web pages or deciphering handwritten notes; this app morphs your recipe chaos into an organized delight.
What sets it apart is its simplicity—think of it as a neatly arranged digital bookshelf that’s as easy to use as scribbling on a post-it note. Built with a modern and fresh interface, it breaks from the stiff complexities of other apps. ReciMe’s edge lies in streamlining the sharing and storing process, so those succulent apple pie instructions from grandma or the avant-garde quinoa salad guide can be swapped and saved in mere moments.
Crafted with a pinch of love by passionate cooks for cooking enthusiasts who juggle taste with time, ReciMe brings you closer to what cooking should be about—joy and connection. This approach has already resonated with many, fostering a community 100,000 strong and growing.
Ivy Nguyen, alongside her sister Christine and their friend Will, form the heart of ReciMe. A bond forged not only in familial ties but also a shared love for the culinary arts, set them on a path to simplify the lives of home cooks everywhere. Their lightbulb moment? The frustration felt during Covid lockdowns when sharing cherished recipes felt like threading a needle in a haystack.
Crafting the essence of ReciMe sparked from the need to streamline this process, mirroring the community spirit found in apps like Strava and Goodreads, but with a whisk and apron. They wanted a space where recipe swapping wasn’t just possible but effortless, creating community connections over simmering pots and freshly baked bread.
In its infancy, ReciMe was akin to a pop-up kitchen, gathering ingredients—in this case, recipes—from various sources. Partnerships with mums who know best, grandmas with secret ingredients, and cooks with stories to tell in their dishes were the founding stones. Each shared recipe became a thread in the tapestry of ReciMe’s growing culinary collection.
Unlike other apps that can feel as complex as a soufflé recipe, ReciMe prides itself on its modern interface—clean, fresh, and approachable. It’s not just about storing your recipes; it’s about creating a space as welcoming as your grandmother’s kitchen table but housed within the sleek confines of technology.
Leveraging their own experiences as time-pressed food enthusiasts hungry for simplicity in the kitchen, the founders visualise future expansions like grocery integration, meal planning, and recipe personalisation—seasoning their service to taste. With no revenue figures on display yet, what’s cooking is truly the user base, which bubbles over 100k monthly active users.
For Ivy and her co-founders, the journey has been more about stirring passion into every feature of ReciMe than high-pressure sales pitches. Her advice to budding entrepreneurs? Do the legwork; validate your ideas broadly before bringing them to boil. After all, just like in cooking, understanding your audience’s palate is key to dishing out something that truly satisfies.
Interview with Ivy, Co-founder of ReciMe
The opportunity to chat with Ivy Nguyen, co-founder of ReciMe, came as a delightful garnish to an already flavorful story. Amidst the digital aisles of her culinary creation, we discussed visions, user experience, and the zest that sets ReciMe apart from the rest. Here’s how the conversation unfolded:
Q: Could you share what sparked the idea for ReciMe?
A: Covid lockdowns inspired us to share our recipes with friends. We realised there wasn’t an easy way to do this, so ReciMe was born.
Q: What does your startup do for home cooks?
A: We provide the ultimate app for storing and sharing recipes all in one place, perfect for those who are time-poor but love cooking.
Q: Can you tell us about the founders of ReciMe?
A: Christine, Will and I are co-founders. Christine is my sister. We’re all passionate home cooks aiming to make cooking fun and easy.
Q: How is ReciMe different from other recipe apps out there?
A: Our modern and fresh user interface stands out. It’s the easiest way to store and find your favourite recipes.
Q: Has ReciMe received any external funding?
A: Yes, we’ve secured funding which has helped us reach a valuation of £5 million.
Q: What future plans do you have for ReciMe?
A: We’re looking into grocery integration, meal planning, and recipe personalisation to enhance our service.
Q: What growth has ReciMe seen year over year?
A: We’re seeing a 0.3% growth YOY with over 100k monthly active users.
Q: Lastly, what advice would you give to aspiring entrepreneurs?
A: Do thorough market research and validate your idea with many people before diving in.
Feedough’s take on ReciMe
ReciMe has cooked up a recipe for success by addressing the real hunger of home cooks: simplicity and connection. Their fresh, user-friendly interface is like a breath of fresh air in a crowded market of complex culinary apps. By focusing on the communal experience of sharing recipes, they’ve not only created an app but fostered a community that continues to grow robustly. With over 100,000 monthly active users, their trajectory looks promising.
The founders have smartly seasoned their startup with potential features like grocery integration and meal planning that could further cement their place in the kitchens of their users. While revenue figures remain under wraps, the user base’s steady growth and the startup’s valuation at £5 million are tantalizing indicators of a healthy appetite in the market. ReciMe appears to be on the cusp of becoming an indispensable tool for home chefs everywhere, proving that sometimes, the best ingredients for disruption are passion and a deep understanding of your users’ needs.
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.