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Aashish Pahwa

A marketer, a dreamer, a traveler and a philomath. I prefer stargazing to spending nights in clubs.


Business Model of Crown It – How CrownIt works

By Aashish Pahwa / July 23, 2017

Before talking about the business model of Crown It , let us first discuss a bit about affiliate marketing. Through the years we’ve seen a rise of many affiliate marketing websites / applications. These websites/mobile applications have a very simple approach – they are reputed or luring brands which generate customer traffic for themselves and divert […]


What is Guerrilla Marketing? Explanation, Strategies & Examples

By Aashish Pahwa / September 27, 2017

Have you ever seen any part of the Home Alone Series? Did you see how the ‘kid’ uses the unconventional methods to fight against those ‘experienced adults’ and eventually win? That was the Guerrilla Warfare technique. Just like that, when marketers use unconventional tactics to get maximum results and to counter BIG competitors, it’s called Guerrilla […]


How does Snapchat Make Money? Snapchat Business Model

By Aashish Pahwa / November 2, 2017

Released in September 2011, Snapchat, the ‘communicate and tell your stories through pictures & videos application’ has a unique business model and a revenue model that has tailor-made features for every partner, advertiser, and users. Snapchat’s operating model is so simple yet different that the queries of ‘How does Snapchat make money?‘ and ‘Snapchat Business Model‘ […]


Positioning: Characteristics, Types, Examples & Ideas

By Aashish Pahwa / October 14, 2017

Positioning is the space your brand occupies in the brains of your customers. It makes customers view your product in a unique way and makes it stand out from the competition. It is the reason why the customers buy your product. Brand positioning is an act of designing the company’s offering and image to occupy […]


Everything you need to know about Taxi Aggregators | Uber | Didi | Ola

By Aashish Pahwa / October 1, 2016

Cheaper price, better service, and a brand recall, is it all that’s needed to rule a market niche? Uber (global) and others like Lyft (USA), Didi Chuxing (China), and Ola (India), are few examples of taxi aggregators which proved it right. Well, kind off. With hundreds of millions of rides every day, taxi aggregators have changed the taxi […]


Paytm Business Model – How does Paytm Make Money?

By Aashish Pahwa / November 23, 2017

How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm Business Model? It’s a worthy question to ask. Another worthy question that should be asked is – Why does the cashback gets accumulated in the Paytm Wallet and not refunded back to the user? I guess you got a clue. Anyway, […]


Marketplace Business Model vs. Aggregator Business Model

By Aashish Pahwa / November 8, 2017

Marketplace Business Model and Aggregator Business Model, though very similar, have noticeable differences. But before talking about those difference, let us first talk about what these models are. An online marketplace is basically an eCommerce website or an application which organizes the products and services of different companies/sellers and sell them on its own website. The […]


Aggregator Business Model. What Is It And How Does It Operate?

By Aashish Pahwa / January 14, 2018

Aggregator Business Model is the new in, be it taxis (Uber, Ola, etc.), hotels (Oyo), Groceries (Grofers), food (Munchery, Food Panda, Swiggy, etc.), travel (Make My Trip) and many more. Unlike others , aggregator model operates a bit differently. The Aggregator Business Model (or On Demand Delivery model or Uber for X model) usually involve […]


What is Brand Personality? Definition & Examples

By Aashish Pahwa / August 11, 2017

To make it straight, Brand Personality is how a brand behaves. That is, how a brand express itself. Personality leads to building up of the brand image. Users form an image of a brand by assigning adjectives based on how a brand express itself to them. Brand Personality Just like humans, a brand has a […]


What is a Brand? Meaning of Brand and Brand Concepts.

By Aashish Pahwa / October 31, 2017

Brand is a product, service, person, company, or a concept which has characteristics like a name, symbol, etc. to be differentiated from others in the market. A brand is what makes the product identifiable and differentiable. Branding isn’t new. We’ve been branding people since the start. They had a face (identity), were given names, people […]

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