Product Positioning: Definition, Types, & Examples
Customers weigh a variety of factors when considering a purchase. And all these factors affect how … Read more
A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.
Customers weigh a variety of factors when considering a purchase. And all these factors affect how … Read more
Ecommerce has disrupted the retail sphere as customers know it. However, it also took away the … Read more
Venture capital firms and other investors operate on just one principle – invest in people and … Read more
A startup isn’t a single-player game. It’s a team sport. In fact, 23% of startups fail … Read more
Digital marketing is a broad term that refers to the various ways businesses can promote themselves … Read more
Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it’s … Read more
Remote work is not new, but for many organisations, the pandemic was their first time implementing … Read more
So you have a great idea for a new business. You’re excited to get started and … Read more
It takes a lot of time, dedication, and hard work to start a successful startup. It … Read more
A business is most profitable when it develops its marketing mix to meet its needs and … Read more