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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

Diamonds Are Not Rare, They Are Just Expensive | De beers Diamond Marketing Strategy

by Aashish Pahwa
DIAMOND MARKETING DE BEERS

Are diamonds rare? Or are they expensive for no reason? … Read more

Categories Featured

Most interesting Brand Advertisement Wars of All Time

by Aashish Pahwa
brand war

Business, nowadays, involves a lot of competition. Consumers buy the … Read more

Categories Featured

What Is Ambush Marketing? How Is It Used In Brand Wars?

by Aashish Pahwa
ambush marketing

Profit is an important aspect of any marketing strategy and … Read more

Categories Marketing Essentials

9 Reasons why Digital Marketing Strategies Fail

by Aashish Pahwa

Digital marketing is an umbrella term for all of the online … Read more

Categories Featured

How does Tinder make money | Tinder Business Model

by Aashish Pahwa

Swipe, get matched, flirt and date. Tinder Business Model is … Read more

Categories Brand Study, Business Models

Different Types Of Advertising Mediums

by Aashish Pahwa
ADVERTISING MEDIUMS

Advertising is the action of calling public attention to something … Read more

Categories Marketing Essentials

ATL, BTL, & TTL Marketing – Definition, Examples, & Difference

by Aashish Pahwa
atl btl ttl marketing

Marketing activities (basically advertisements) today can be divided into three segments … Read more

Categories Marketing Essentials

eWallet | Everything you should know about Prepaid Wallets

by Aashish Pahwa
ewallet

It’s the new age of the digital world and eWallet is … Read more

Categories Business Models, Featured

Rifle Approach | What is Rifle Approach in Marketing?

by Aashish Pahwa
rifle approach

A rifle is used to hit a clearly defined target. … Read more

Categories Marketing Essentials

What is Shotgun Approach in Marketing?

by Aashish Pahwa
SHOTGUN APPROACH

A shotgun isn’t used to hit the eye of the … Read more

Categories Marketing Essentials
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