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    • Featured
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      • Startup Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

What is Customer Centricity? – Importance, Benefits, & Examples

by Aashish Pahwa
Customer centricity

Today, a customer is no longer just a number or … Read more

Categories Marketing Essentials

What Is Space Tech? – Use Cases, Examples, & Future

by Aashish Pahwa
Space tech

We’re living in a space-age, and the stars are getting … Read more

Categories Startup Essentials

What Is Standard Operating Procedure? – How To Write An SOP?

by Aashish Pahwa
STANDARD OPERATING PROCEDURE

SOP is a written term that has been used for … Read more

Categories Management Essentials

How To Deal With Difficult Customers – 7 Psychological Hacks

by Aashish Pahwa
difficult customers

If you’re in business, you know that it’s not always … Read more

Categories Featured

Where & How To Find A Technical Cofounder – A Guide

by Aashish Pahwa
technical cofounder

So you’ve come up with a brilliant idea for a … Read more

Categories Featured

What Is Human Resource Management (HRM)? – Importance & Functions

by Aashish Pahwa
human resource management

Human resources management (HRM) is a field that many people … Read more

Categories Management Essentials

What Is Visual Merchandising? – Importance, Elements, & Examples

by Aashish Pahwa
visual merchandising

Visual merchandising is what one sees when walking into a retail … Read more

Categories Marketing Essentials

Why & How To Retain Employees In Your Startup? – 5 Proven Strategies

by Aashish Pahwa
retain employees

It’s no secret that startups are challenging places to work. It’s … Read more

Categories Featured

How to Split Equity Among Cofounders – A Guide

by Aashish Pahwa
split equity cofounder

So you’ve got an idea to start a company, and … Read more

Categories Featured

What Is Subliminal Advertising? How Does It Work?

by Aashish Pahwa
Subliminal Advertising

One of the most controversial and debated forms of marketing … Read more

Categories Marketing Essentials
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