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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

failed startups

12 Important Lessons From Failed Startups

by Aashish Pahwa

No business is inherently future-proof, no matter how big or small it may be. At some … Read more

Categories Guides
business process outsourcing

Business Process Outsourcing (BPO): Definition & Examples

by Aashish Pahwa

A business process refers to a set of activities or tasks that are carried out in … Read more

Categories Marketing Essentials
startup due diligence

Startup Due Diligence: What Entrepreneurs Should Know

by Aashish Pahwa

Finding an investor is hard. Convincing him to invest in your startup is harder. But the … Read more

Categories Startup Process
product positioning

Product Positioning: Definition, Types, & Examples

by Aashish Pahwa

Customers weigh a variety of factors when considering a purchase. And all these factors affect how … Read more

Categories Marketing Essentials
Virtual Store

What Is A Virtual Store? How Does It Work?

by Aashish Pahwa

Ecommerce has disrupted the retail sphere as customers know it. However, it also took away the … Read more

Categories Marketing Essentials
entrepreneur in residence

What Is Entrepreneur In Residence?

by Aashish Pahwa

Venture capital firms and other investors operate on just one principle – invest in people and … Read more

Categories Startup Essentials
find a cofounder

Where & How To Find A Cofounder For Your Startup?

by Aashish Pahwa

A startup isn’t a single-player game. It’s a team sport. In fact, 23% of startups fail … Read more

Categories Startup Process
cost per click cpc

What Is CPC? Cost Per Click Explained

by Aashish Pahwa

Digital marketing is a broad term that refers to the various ways businesses can promote themselves … Read more

Categories Marketing Essentials
What is cpm

What Is CPM? Cost Per Thousand Impressions Explained

by Aashish Pahwa

Advertising on the internet can be confusing. There are so many acronyms and abbreviations that it’s … Read more

Categories Marketing Essentials
avoid time theft remote team

How to Avoid Time Theft in Remote Teams: Complete Guide

by Aashish Pahwa

Remote work is not new, but for many organisations, the pandemic was their first time implementing … Read more

Categories Guides
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