Deya Bhattacharya
Marketing Essentials
A popular T-shirt brand sends out a new Instagram promo about a flash sale. Someone slips a brochure…
Marketing & Sales Guides
The Ultimate Guide To Cold Emailing
“Guess what, my day just got made – I received this fabulous cold email!”
…said no person e…
Marketing Essentials
Emotional Marketing Explained: The Definitive Guide
Think of the last time you went to Starbucks. You likely ordered something off the menu and had it c…
Marketing & Sales Guides
Visual Merchandising: The Ultimate How-To Guide
You can see it right from the corner of the block. That storefront. The sign in clean yet warmly inv…
Marketing & Sales Guides
What Is Showrooming? [Detailed Guide]
It’s been nearly an hour and the salesman has just called for the fifty-sixth pair of shoes to be …
Business ProposalsMarketing Essentials
What is Word Of Mouth Marketing? [Ultimate Guide]
Before you start planning out your next major ad campaign, here’s something for you to think about…
Sales Essentials
What Is Price Anchoring & How It Works?
Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the…
Business Models
Payment Gateway Business Model | How Payment Gateways Work?
By the end of 2018, the total e-commerce sales worldwide are expected to touch USD 2.8 trillion. Thi…




