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    Deya Bhattacharya

    I'm always up for a party. In a library. With unlimited brewed coffee. And Chopin on the playlist.

    What is Word-Of-Mouth Marketing? [Ultimate Guide]

    By Deya Bhattacharya / June 22, 2018

    Before you start planning out your next major ad campaign, here’s something for you to think about. 75% of today’s buyers don’t believe advertisements. But don’t panic. Here’s another compelling stat. 92% of them believe brand recommendations from friends. Is that a cue for you to rope in the best friends of your target audience as brand ambassadors? […]

    What Is Price Anchoring & How It Works?

    By Deya Bhattacharya / May 26, 2018

    Apple aficionados will remember with a mixture of fondness and awe the day Steve Jobs introduced the iPad. After touting the revolutionary features at length, he came to the price. According to the pundits, he said, Apple should price the iPad at $999 – and a giant $999 appeared on the screen behind him. Moments […]

    Payment Gateway Business Model | How Payment Gateways Work?

    By Deya Bhattacharya / May 22, 2018

    By the end of 2018, the total e-commerce sales worldwide are expected to touch USD 2.8 trillion. This number is projected to go up to USD 4.8 trillion by 2021. Given this rapid proliferation in digital shopping across the world, it becomes imperative for both new and existing e-commerce businesses to provide efficient and secure […]