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    Sourobh Das

    Product Guy. Introverted Marketer. Engineer by education. Movie and TV Geek by nature. Can be seen reading comics and non-fiction books when not binging on movies and Netflix shows. Pop-culture junkie. Out and out foodie. Wee bit self-obsessed."


    Product Manager vs Program Manager vs Project Manager

    By Sourobh Das / December 17, 2017

    In spite of being very different roles, it is astonishing how people everywhere seem to confuse between a Product Manager, Project Manager and Program Manager. These are familiar roles to people yet few seem to know what sets them apart from each other, even in the industry. Yes, I get it that they sound similar. […]


    Top 13 Myths Of Product Management

    By Sourobh Das / December 3, 2017

    Product Management is a relatively new role and many people are still trying to figure out what it is and what product managers do. The good thing is people all over the world have increasingly started viewing the role as critical to a company’s success. Yet for all its glory in the recent past, there […]


    The Roles And Responsibilities Of A Product Manager

    By Sourobh Das / November 29, 2017

    You know what a Product Manager is. Many consider Product Management the dream job for the current crop of graduates. But have you ever wondered what a Product Manager actually does? If you go around asking students about the responsibilities of a Product Manager, you will get pretty vague responses. Can they be blamed when […]


    What Is Product Management?

    By Sourobh Das / November 25, 2017

    Have you ever wondered how a simple idea gets transformed into a full-fledged product that is sold in the markets? Does the idea of being at the intersection of all business functions excite you? Have you been surprised to see how the most successful companies in the world always seem to know what their customers […]


    What Is A Product Manager?

    By Sourobh Das / November 27, 2017

    Product management is a relatively new field and many people do not know what or who a Product Manager is. While Product Managers have existed in the realm of marketing for a long time handling product portfolio and their P&L, in the world of technology, a Product Manager is responsible for shipping great products to […]


    How To Validate Your Product Hypothesis Using An MVP?

    By Sourobh Das / November 20, 2017

    Tons of people build businesses around ideas that never appeal to the customers and thus those ideas never sell. All the time and money go down the drain. You might think that you already know what the customer wants. Initial market research might make you believe that customers would love your product. But when the […]


    How Do Insurance Companies Make Money?

    By Sourobh Das / December 13, 2017

    What happens if your car crashes or your house burns down or your baggage gets lost on your next flight or you are diagnosed with a critical illness whose treatment is going to cost you tons of money? Will you dig deep into your coffers every time such a crisis occurs? What if you don’t […]


    Your Complete Guide To Crowdsourcing

    By Sourobh Das / November 8, 2017

    I am sure everyone must have told you how important cash-flow is for any company. You yourself would know that cash-flow is more difficult to manage in the initial days of a company when profits are marginal and customers don’t even know you exist. That is when external funding comes into the picture. And irrespective […]


    10 Characteristics of a Great Entrepreneur

    By Sourobh Das / October 30, 2017

    Entrepreneurs are believed to be a courageous lot. It is not easy to give up the comfort of a steady income and take the plunge. But their passion and vision take them forward. Still, so many startups fail in spite of doing most of the things right. So many startups struggle for years on end […]


    What is an Entrepreneur?

    By Sourobh Das / October 25, 2017

    You might have heard everyone around you talking about entrepreneurship and opening their own startup. You might have yourself considered opening one. Entrepreneurship is the “cool” thing to pursue in this age yet so many people are confused over what or who an entrepreneur is? What does it really take to become one? Is it […]

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