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Sourobh Das

Product Guy. Introverted Marketer. Engineer by education. Movie and TV Geek by nature. Can be seen reading comics and non-fiction books when not binging on movies and Netflix shows. Pop-culture junkie. Out and out foodie. Wee bit self-obsessed."

Wireframing 101: A Guide for Beginners

By Sourobh Das / April 2, 2018

Wireframing is one of the essential skills for Product Managers and UX Designers. Wireframing or the art of creating wireframes is something anyone who is remotely related to user interfaces needs to know, understand and preferably create. What Are Wireframes? Technically, wireframes are low fidelity representations of a computer or mobile interface. These are mainly […]

The 30 Most Essential Tools for Product Managers

By Sourobh Das / March 14, 2018

Product Managers have to take care of a lot of things. After all, taking a product from idea to reality is no small task. All this becomes possible only when you have great tools at your disposal to facilitate your work. Nowadays, Product Managers can look beyond spreadsheets and presentations for their work because of […]

6 Basic UX Design Skills Every Product Manager Should Have

By Sourobh Das / March 7, 2018

A good user experience is a must for the success of a product. That is why UX has become so important nowadays. But do Product Managers need to be masters of UX design? Product Managers have to interact a lot with designers in their day-to-day job. Designers tend to think about the user experience and […]

Top 10 Metrics Every Product Manager Should Know & Track

By Sourobh Das / February 23, 2018

How can a Product Manager ensure that his product stays ahead in a crowded market? How can a small, emerging business take on the biggies with its product? How to make the right use of all the data that every customer interaction generates? Product Management is becoming increasingly data-driven with every passing day. The role […]

Transitioning Into Product Management From Other Roles

By Sourobh Das / February 11, 2018

Have you been feeling stuck in your role for some time now without getting the opportunity to have any significant business impact? Do you think you have the right skills to be own a product or a product portfolio and yet have no clue how to get there? If any of these questions are bothering […]

Blockchain for Dummies

By Sourobh Das / January 2, 2018

Bitcoin, Ethereum, Litecoin, Ripple are words all of us have been bombarded with in the past year or so. So much has and is being written on cryptocurrency, more so since almost all forms of it are skyrocketing in value that it is impossible to avoid discussions on the same. Cryptocurrency transactions take place between […]

Product Manager vs Program Manager vs Project Manager

By Sourobh Das / December 19, 2017

In spite of being very different roles, it is astonishing how people everywhere seem to confuse between a Product Manager, Project Manager and Program Manager. These are familiar roles to people yet few seem to know what sets them apart from each other, even in the industry. Yes, I get it that they sound similar. […]

Top 13 Myths Of Product Management

By Sourobh Das / December 3, 2017

Product Management is a relatively new role and many people are still trying to figure out what it is and what product managers do. The good thing is people all over the world have increasingly started viewing the role as critical to a company’s success. Yet for all its glory in the recent past, there […]

The Roles And Responsibilities Of A Product Manager

By Sourobh Das / November 29, 2017

You know what a Product Manager is. Many consider Product Management the dream job for the current crop of graduates. But have you ever wondered what a Product Manager actually does? If you go around asking students about the responsibilities of a Product Manager, you will get pretty vague responses. Can they be blamed when […]

What Is Product Management?

By Sourobh Das / November 25, 2017

Have you ever wondered how a simple idea gets transformed into a full-fledged product that is sold in the markets? Does the idea of being at the intersection of all business functions excite you? Have you been surprised to see how the most successful companies in the world always seem to know what their customers […]

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