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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
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Startup Essentials

small and medium enterprises

Small and Medium Enterprise (SME) – Definition, Characteristics, & Examples

by Parth Verma

Every business has a journey. Their endings might be different but starting is always the same … Read more

Categories Startup Essentials
debt financing

What Is Debt Financing? – Types, Sources, Pros & Cons

by Aashish Pahwa

Usually, during the initial stages of the startup, the money comes from the pockets of founders and … Read more

Categories Startup Essentials, Startup Funding
Equity financing

What Is Equity Financing? – Types, Sources, Pros & Cons

by Aashish Pahwa

Running a successful startup requires a lot more than just a great idea. It also involves … Read more

Categories Startup Essentials, Startup Funding
Simple Agreement For Future Equity SAFE

What Is Simple Agreement for Future Equity (SAFE)?

by Aashish Pahwa

Startup funding during the initial stages of the startup is crucial for the company’s survival in … Read more

Categories Startup Essentials
stealth startup

What Is Stealth Startup? – Types & Examples

by Aashish Pahwa

Not every entrepreneur wants to gain public attention. Many do believe in privacy in the initial … Read more

Categories Startup Essentials
deep tech

What Is Deep Tech? – Use Cases, Examples, & Future

by Aashish Pahwa

Technology is ever-evolving. Scientific discoveries and engineering are disrupting almost every industry we know. A decade … Read more

Categories Startup Essentials
customer lifetime value

What Is Customer Lifetime Value (CLV)? – Formula & Examples

by Aashish Pahwa

An old business adage states that about 20 percent of the customers bring in 80 percent of revenue … Read more

Categories Startup Essentials
accredited investor

What Is An Accredited Investor?

by Mansi Sehgal

If you are aware of crowdfunding, hedge funds, venture funds, private placements, then you must’ve come across … Read more

Categories Startup Essentials
angel investor

What Is Angel Investor?

by Aashish Pahwa

If you’re an entrepreneur or anyone who follows startups, you must have heard the terms angel … Read more

Categories Startup Essentials
Serial Entrepreneur

What Is Serial Entrepreneur? – Characteristics & Examples

by Bharath Sivakumar

We hear the term “entrepreneur” a lot every day. But not many know what it means … Read more

Categories Startup Essentials
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