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  • Categories
    • Guides
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    • Essentials
      • Startup Essentials
      • Marketing Essentials
      • Branding Essentials
      • Product Management
  • For Startups
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Startup Essentials

Value Creation: How Is Customer Value Created & Measured?

by Aashish Pahwa
value creation

Value is the spine of the business ecosystem. The customer … Read more

Categories Startup Essentials

What Is An Operating Model?

by Aashish Pahwa
Operating model

A business has to do two things right to stay … Read more

Categories Startup Essentials

What is Gamma Testing? – A Detailed Guide

by Ankit Madke
Gamma test

Every firm wants to deliver a quality bug-free product to … Read more

Categories Startup Essentials

What Is Alpha Testing? – A Detailed Guide

by Ankit Madke
alpha testing

Every company wants its target market to accept the product … Read more

Categories Startup Essentials

Seed Funding Explained: What It Is & How It Works

by Aashish Pahwa
Seed funding

Startups are a lot like plants. An entrepreneur sows a … Read more

Categories Startup Essentials

What Is Beta Testing? – A Detailed Guide

by Aashish Pahwa
beta testing

No one wants to launch a faulty product in the … Read more

Categories Startup Essentials

What Is Customer Retention Rate? How To Calculate It?

by Aashish Pahwa
customer retention rate

The economics of modern businesses like telecom, insurance, SAAS and … Read more

Categories Startup Essentials

What Is Customer Acquisition Cost (CAC) – Formula & Example

by Aashish Pahwa
customer acquisition cost

Acquiring new customers isn’t easy. It not only requires sales … Read more

Categories Startup Essentials

What Is Churn Rate? – Meaning, Types, & Formulas

by Aashish Pahwa
churn rate

According to Stanford, every business that exists today might become a … Read more

Categories Startup Essentials

What Is Burn Rate & Startup Runway?

by Aashish Pahwa
burn rate cash runway startup

Generally, your startup will not be profitable during its early … Read more

Categories Startup Essentials
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