How To Make An Infographic: Step-By-Step Guide

The human brain processes an image 60,000 times faster than text and can quickly identify an image seen for as little as 13 milliseconds. This fact was the reason why marketers made a shift towards sharing information visually.

Whether you are a marketer, student, or a teacher; to make an infographic, you need three things to get started:

  • Ideas – The idea is a formulated thought you would like to share with your audience. It decides what the entire presentation is going to be about – it is the spine of your infographic.
  • Platform – Not all platforms are custom-fit for all types of presentations. For instance, Visme is suitable for data-oriented infographics, Adobe Illustrator is good for professional ones, and Canva is excellent for all kinds of creative infographics.
  • Information –  Information brings that conceptualisation to reality and helps you convert the idea into a visual explanation. It includes the key facts, visuals, data, and more information that will support your idea and keep your audience engaged.

Creating good infographics is a crucial skill for marketers to communicate better with the audience. And creating one isn’t hard once you know the proper steps and have the apt infographic tools to create it.

What is it?
Who is it for?
A collection of software tools for graphic design, video editing, and web development
Professional designers and creatives
$239.88 per year
A user-friendly template-oriented graphic design tool for non-designers.
Individuals and small businesses
Free or $12.99/month for premium features
A data-oriented infographic-making tool 
Individuals, businesses, and marketers
Free or $12.25/month for premium features
A tool for non-designers to help create professional infographics, presentations, and other visual content
Businesses, marketers, and designers
Free or $10/month for premium features
A platform for hiring freelance designers and creatives for custom infographic projects
Businesses and individuals looking for custom infographic design
Rates vary based on freelancer’s experience and skills
A platform for hiring freelance designers and creatives for custom infographic projects
Businesses and individuals looking for custom infographic design
Rates vary based on freelancer’s experience and skills but starts at $5

This complete step-by-step guide will help you make an effective infographic. 

What Is An Infographic?

An Infographic (a.k.a. Information graphic) is a visual representation of data, information, or knowledge. It concisely presents complex information using data visualisations and imagery, like pie charts, graphs, steps and minimal text to illustrate data visually.  

Since infographics are easy to understand, they can be used to present information on scientific concepts, historical events, and statistical data. You can also share them with a wide audience quickly.

For instance, it is much easier to understand this complex business pulse survey in this infographic than it would have been on sheets.

infographic example

How To Make Infographics – Step-By-Step Process

No matter the topic’s complexity, anyone can make an infographic, given the right steps and tools. Here are the six simple steps to follow when creating an infographic:

Identify The Audience

If you create an infographic to please everyone – you end up pleasing no one.

When you are making an infographic – it is essential to know:

  • Who is it for?
  • Who is it not for?

Knowing who your target audience is will help you know:

  • What data to add
  • How explicit should you be with the details
  • What should an infographic look like
  • What technical terms, lingos, and jargon can you use

For instance, if your audience is your team, you skip adding basic details, be strategic, and go more in-depth. However, if your target audience is interns, you need to create a build-up.

Identify The Goal Of Your Infographic

The goal of an infographic can be many. It can be creating different types of infographics, including:

Comparison Infographic 

Comparison infographics that explain the complex and minor differences visually help the audience to comprehend differences effectively. For instance, this infographic makes the difference between good and bad calories and their consequences easy to understand.

Comparison Infographic 

Flowchart Infographic

Flowchart infographic makes it easier to understand the entire process and its work in just one glance. For instance, this image makes the whole process of wine production very clear in just one appearance.

Flowchart Infographic

Timeline Infographic

Timeline infographics make it easier to display information in time progression content visually. For instance, this infographic below shows the entire history of volleyball from 1985 to the 1960s in one shot.

Timeline Infographic

Listicle Infographic

Timeline infographics make it easier to display information in time progression content visually. For instance, this infographic below shows the 12 rules Mark Cuban follows to ensure his startups succeed.

Listicle Infographic

Educational Infographic

Educational infographics help businesses and educational institutes relay information in a logical and visual way. For instance, this infographic very well explains why humans are visual creatures and how it benefits learning.

Educational Infographic

Process Visualisation Infographics

Process-oriented infographics make it effortless to understand a process in a go. This infographic I found on World Food Day is an excellent example of a process explained well. It walks us through each step it takes to get us food – from seed to food on the plate.

Process Visualisation Infographics

Project Impact Report Infographic

Project impact report infographics explain different areas of success, failures, areas of improvement, and all other data and stats in just one image, dismissing the need to go through those heavy excel sheets. For instance, this infographic using different data explains the output of a program.

Project Impact Report Infographic

Fetch Data For Your Infographic

When preparing an infographic, the data you present to your audience must be real and existential to create meaningful infographics. You can not add the general information available on the internet.

So, the question is, what is the best place to get authentic data?

It depends on the type of infographic.

If it’s internal – get data from your departments.

If you plan to create an infographic on external data or stats, websites and research companies like Statista, Gartner, Pew Research, CB Insights, etc. could be your go-to data platforms. Or you can simply start with “*niche* statistics” Google search to start with your research.

Always remember to use legitimate data for your infographic and add source somewhere on the image.

Create A Logical Layout Of Your Infographic

The first breakthrough with making an infographic is hard. That is why you must create an outline or layout and structure your information and data first.

Decide the hierarchy, where to add which data, what text to add with which image, and plan your entire infographic.

Doing this will give you clarity over the project and help you create a visually appealing infographic.

Convert Data Into Visuals

Once you have your data, you will have to decide how you want to represent it visually. You can do this in three ways:

  • Create the entire infographic yourself using expert-oriented software like Adobe Photoshop, Illustrator, etc.
  • Get the help of a designer. You can go to marketplaces like Fiverr or find an expert design freelancer through platforms such as 99Designs.
  • Or, use template-based SAAS like Canva, Visme, Piktochart, etc.

Go with Adobe creative suite if you have the expertise. It offers a lot of features and options, so you can create anything from a simple one-page infographic to a more complex one with multiple sections.

But if you don’t have the time or money to learn it, get professional help or go for template-based solutions.

Freelancers are usually time-efficient, and their work quality is often just as good (if not better) than what you can get from professional designers. Plus, they’re more likely to be able to customise your infographic according to your needs. 99Designs is a good place to start for designer freelance hunting.

But freelancers can be costly, so if you need to keep your budget lower, then go for template-based software. This type of software includes options such as Canva and Visme, both offering plenty of features to create beautiful infographics with minimal effort.

To create an infographic on Canva:

  • In your Canva account, click on ‘create design’
  • In design the editor, click on the ‘Uploads’ tab and select – the ‘Upload your own images’ options
  • Click on the ‘Browse’ button to find the data sheets, including google sheets, excel, or more, from which you want to import the data.
  • After uploading the file, you can resize, crop, or add filters to the images

To import data into Visme, follow these steps:

  • Click on the Import Data tab on the left
  • Choose the source from which you want to import data – google Sheets, excel or more.
  • After you have added the link to the file or uploaded the excel sheet, get your graph ready to customise and use.


To make an infographic, all you have to do is follow these five steps.

  1. Identify The Audience
  2. Identify The Goal/Type Of Your Infographic
  3. Fetch Data For Your Infographic
  4. Create a logical Layout Of Your Infographic
  5. Convert Data Into Visuals

The best part? You don’t need to be a designer to convert your data into visuals. Ensure you know what you’re doing, align the data logically, and use good templates to create an infographic.

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