What Is An infographic? – Types & Examples

It’s a proven fact that the human brain is more attracted to visuals than plain text. People understand visuals faster and remember them for a longer duration. This is where infographics come into play.

Consider infographics as the modern-day equivalent of a poster. It’s an easy-to-comprehend visual representation of data, facts and figures that helps communicate complex information quickly and clearly.

But, for a newbie, ‘infographic’ could probably be an unveiled word. Here’s a guide that explains everything about infographics – from their definition to different types of infographics, examples, design tips and templates.

What Is An Infographic?

An infographic (information graphic) is a visual representation of information, data, and facts in an easy-to-digest format intended to present information concisely and quickly. 

It includes visuals like graphs, charts, maps, icons, and illustrations that make complex information easier to understand and interpret.

Infographics are used in various fields such as business, marketing, education etc. and are shared widely across social platforms like Twitter, Instagram, and Facebook.

They are often used to explain a topic, products or services and to convey important messages using visuals.

For instance,

It is easier for a teacher to explain colours to students using an infographic than describing them in words.

infographic about colors

Similarly, a marketer can break down the pricing of a cotton t-shirt right from when it was a cotton ball to the shop shelf using an infographic.

infographic about pricing

Infographics stand out and are made for a purpose, as they make difficult topics more accessible by breaking them down into visually appealing pieces of content. 

The Purpose Of An Infographic

Infographics are used to simplify complex topics and present them in an easy-to-understand format.

This allows readers to digest information quickly, understand it better, remember it longer and even share it with others.

The purpose of infographics is to communicate information quickly and effectively by combining icons, charts, images, text and colour to convey a message.

Marketers use infographics to:

  • Educate their audience
  • Draw attention to important information like business achievements
  • Generate shares and backlinks for SEO
  • Engage better with their target audience

Consultants use infographics to:

  • Present data to a client in a more exciting way
  • Make points more clear using infographics that include stats, graphs, and more
  • Deliver every day, weekly, monthly, or just regular project update reports to clients 

Small businesses and entrepreneurs use infographics to:

  • Create a style guide for the brand
  • Highlight their offerings – products or services
  • Promote business
  • Showcase expertise on an industry-relevant topic to engage the audience
  • Create better visual assets

Nonprofit organisations use infographics to:

  • Raise awareness about a cause and the impact of a work
  • To show data and statistics on the impact of a fundraiser that can be sent to donors
  • Explain a cause in an easy and understandable way
  • Prepare a visual impact report to showcase the success 

Government use infographics to:

  • Circulate information about policies, programs, and services to the public
  • Share census data and statistics to support a points
  • Outreach, educate, and engage citizens about important issues

Similarly, infographics find their use in other industries like healthcare, education, entertainment, and more.

Types Of Infographics

Infographics are powerful tools to increase engagement with the audience, which helps to boost communication effectiveness.

Today almost every industry leverages these visual assets to convey complex information more quickly, attract more attention and draw more recognition.

Here are some creative examples of how businesses use infographics:

Guides Infographic

Guides infographics are intended to provide a general overview of the topic without going too much into detail.

They’re usually composed of reference points, steps and/or processes of information and represent a visual journey.

Guides Infographic

Scientific Data And Research Infographic

Scientific infographics are designed to represent complex data in a visually appealing way.

Organisations use these visuals to explain their research and findings in a more comprehensive manner, without relying on words alone.

This type of infographic is often used to represent statistics and facts, as well as to illustrate the correlation between different factors.

Scientific Data And Research Infographic

Historical Events And Timelines Infographic

Historical infographics are used to represent the events and developments of a particular period.

These visuals may be composed of timelines, maps and visuals that explain the various advancements or occurrences over time.

By representing historical information in an infographic format, organisations are able to draw attention and interest to these stories while simplifying their complexity.

Historical Events And Timelines Infographic

Statistical Information Infographic

Statistical infographics are used to represent the data and findings of research or studies.

They can be used to illustrate trends, demonstrate correlations between variables, compare different sets of information and incorporate hard facts and figures into visual representations.

Statistical Information Infographic

Maps And Geographical Data Infographic

Infographics are also used to create maps and visually represent geographical data.

This kind of infographic can be used to present changes in population, migration patterns or land use over time.

It could also be used to compare areas in terms of certain aspects such as income levels, educational attainment or quality of life.

Maps And Geographical Data Infographic

Characteristics Of Infographics

Even though infographics come in all shapes and sizes, there are some common characteristics that make them effective.

These include:

  • A clear, concise and easy-to-understand structure,
  • Visual elements that make the data easier to comprehend,
  • Relevant and up-to-date information,
  • An engaging design that catches your attention,
  • Data points that are clearly labelled and organised.

Infographics are also tailored to the audience they’re intended for. This is important so that readers can easily understand the information being presented.

Steps To Creating An Infographic

Pairing images with short-form text is proven to become one of the most effective ways to communicate with the audience. However, creating an effective infographic isn’t as simple as just throwing together a bunch of facts, figures and images. Here is the typical process used to make an infographic:

  1. Identify the audience: Identifying who will benefit from the visual information sets the tonality for the content and visuals that shall be used in the infographic.
  2. Research the topic: An infographic without information is just a fancy image. Finding the right information from internal and external sources is imperative to creating a good infographic.
  3. Make a plan and determine what information will be conveyed: Once the audience and information insights are in place, the designer creates an outline of how the information will be conveyed. This forms the spine of the infographic and decides the type of infographic to be used.
  4. Choose a relevant infographic design platform: Different design platforms cater to different users based on their design experience level. For expert designers, Adobe Creative Suite works well, while for non-designers, template-oriented platforms like Canva and Visme provide drag-and-drop editors with thousands of templates to choose from.
  5. Choose a design style, including colours and layouts: Once the designer zeros on the platform, they then move to choose the design layout including colours, visuals, images, and other visual elements and align them in a sensible format according to the outline.
  6. Share the finished product: Once done, the designer or the marketer either shares the infographic on their website, social media handles or embeds it into the blog posts.

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What Is An infographic? - Types & Examples

by Ravpreet Kaur Nikki