11 Best Free AI Copywriting Tools 

The pressure to produce high-quality copies that engage your audience is ever-present as a content creator. But writer's block, lack of inspiration, or time constraints can make the writing process an uphill battle. That's where having free AI copywriting tools by your side can make a difference.

We've rounded up the top eleven free AI copywriting tools available online to help you generate ideas, research, write, and polish your content effortlessly.

Whether you're a marketer looking to boost conversions, an entrepreneur striving for better communication with clients, or a blogger hoping to increase traffic, these free AI copywriting tools will help you get closer to achieving your copywriting goals.


  1. The Best Free AI Copywriter: ChatGPT, "The completely free AI chatbot that understands human language and produces textual content based on your prompts."
  2. Best for Beginners: Rytr, "A beginner-friendly AI writing assistant to generate creative and catchy copies in AIDA and PAS formats for your product, service, company, or brand."
  3. All-In-One AI Copywriting Tool: Copy.ai, "A comprehensive AI-powered writing tool with 50+ templates that'll help you create marketing copies for every possible use case. From image generation to brainstorming content ideas for campaigns, copy.ai does it all."
  4. To Write SEO-optimised content: Writesonic, "An AI-powered content automation platform to create SEO-optimised and plagiarism-free marketing copy for blogs, essays, Facebook ads, Google ads, Quora answers, articles, websites, and emails 10x faster." 
  5. To Write Google and Social Media Ads: Anyword, "Anyword is an AI-powered, feature-rich ad copy generator that delivers high-converting ad copies for all search engines and social media platforms at a low cost."
  6. To Write Blogs: Hypotenuse AI, "Go from a one-line topic to surprisingly great titles, outlines and paragraphs with Hypotenuse AI's content generation tool. Add a few lines about your blog post, and the AI will do the rest.
  7. To Write High Converting Email Copies: Smartwriter, "SmartWriter's AI automates your entire search process 40x faster by using your prospect's online data to create high-quality, hyper-personalised email copies at scale to boost sales."
  8. To Write Ecommerce Product Descriptions: Copysmith, "The chosen AI copywriting tool for eCommerce agencies and teams to create product descriptions that outrank the competition and convert shoppers to customers in record time."
  9. For Agencies: Neuroflash, "With over 80 text types and the ability to tailor content to any topic or industry, Neuroflash can help you save time and manpower while delivering excellent results."
  10. For Rewriting & Rephasing: Wordtune, "Wordtune's AI writer that understands what the user has to say and suggests ways to make their writing more clear, authentic and compelling."
  11. For Advanced Grammar Checking: Grammarly, "An AI-powered writing tool that'll help you spot and correct grammar, spelling, and punctuation errors. Also useful for niche-specific content writing, where accuracy and attention to detail are important."

Recommended Free AI Copywriting Tools


The Best Free AI Copywriter:


A perfect copywriting tool for you if you prefer talking over using templates. ChatGPT is a conversational GPT technology powered chatbot trained to follow an instruction in a prompt and give textual results.

The prompt can be as simple as "write an ad copy for my bakery named Brewbake that excels in coffee desserts".

The best things about ChatGPT are that -

  • It's free
  • You can instruct it to improve the result
  • You can even guide it to use your own tonality

So if you're expert enough to use a conversational bot to help you write your copy, ChatGPT is for you.


Best for Beginners


With 40+ use cases, 20+ tones and 30+ languages to write in, Rytr is designed to help you generate high-quality copies that need little to no editing in minutes, no matter your skill level. Rytr's user-friendly interface and simple prompts make it easy for beginners to use, while its advanced algorithms and natural language processing ensure that the output is polished and professional. Plus, you can also access Rytr's premium community for free, where experts discuss effective strategies surrounding copywriting and content generation.

Additionally, you also get:

  • A simple doc-style editor for distraction-free long-form writing. Perfect for blogs, articles, essays, and more.
  • To easily organise and structure your work in documents to ensure better management, editing, and sharing.
  • An inbuilt plagiarism checker, so you get instant feedback on the originality of generated content.
  • A native SEO toolkit to help you optimise long-form copies.

You can generate 10k characters per month on the free plan. While this may be sufficient for some, those who require more extensive character usage on a daily basis may find it limiting. That's where Rytr's premium plan comes in, offering unlimited character usage for those who need it.


All-In-One AI Copywriting Tool


Copy.ai is a comprehensive AI-powered copywriting tool that'll help you craft high-converting, compelling copies for all sorts of use cases in a matter of minutes. From generating blog content to writing well-optimised product descriptions, copy.ai offers 90+ tools and templates to leverage so you can streamline content production at a fraction of the cost. In addition to this, you also get to create or translate your copy into 25+ languages.

Copy.ai also offers its own ChatGPT alternative, Chat by Copy.ai, and the best part is that it's completely free to use. You can interact with Chat by Copy.ai the same way you would interact with ChatGPT – with one major difference: the output you get will be current. Unlike ChatGPT, Chat by Copy.ai does real-time searches and returns fresh, high-quality and relevant results with accurate citations. It's like combining the power of Google's search engine with the generative AI of ChatGPT.

Copy.ai is a versatile tool that provides an abundance of templates and frameworks to cater to all your copywriting needs. While the free version of Copy.ai allows for personal use and up to 2000 words per session, the paid version unlocks unlimited word count, the ability to add up to five users, access to the latest features, multi-language support, and much more.


To Write SEO-optimised Content


Writesonic is an AI writing platform that helps you write SEO-optimised marketing copy in 24+ languages for essays, blogs, Facebook ads, Google Ads, Quora answers, and sales emails to increase clicks, conversions, and sales. No need to be a professional writer; Writesonic is for anyone who wants to create content, whether they are marketers, entrepreneurs, agencies, or students.

You can integrate your Writesonic account with Surfer SEO to create SEO-friendly content that ranks high on search engine results pages (SERPs). The Writesonic + Surfer integration ensures a full-proof SEO audit, as you can check the quality of your content through a ranking meter and improve it based on the guidelines offered. You can also avoid wasting hours with keyword research or basic research for writing content. With Surfer SEO in Writesoncic, you can write from scratch instantly and start optimising with just the focus keyword.

If you're already subscribed to both Writesonic and Surfer, you can enjoy the integrated experience at no additional cost. And if you have a Writesonic account but haven't subscribed to Surfer yet, signing up for Surfer's paid plans via Writesonic is as easy as paying just $1 for the first month.


To Write Google and Social Media Ads


Anyword is an AI-powered copywriting platform that'll help you write high-converting, SEO-optimised ad copies for Google & various social media platforms backed by powerful predictive analytics. With this tool, you can also create customer personas to get tailored copy specific to your customer base.

Another unique feature that this AI copywriting tool offer is a predictive performance score so you can:

  • Evaluate the potential to engage with your audience
  • Understand how different demographics will react to each variation
  • Choose the best AI copy for your message

Another notable feature offered by this platform is the custom mode. You can train the AI writing assistant to write copy and content in your brand voice, similar to your competitors or similar to your top-performing live ads. You can also automatically optimise the on-site copy to display the right message to the right audience at the right time.

Initially, you can avail of Anyword's complimentary plan. However, it only permits you to use 1000 words per month, which may fall short for those who work in content creation professionally. But do not fret, Anyword has two additional plans: the Data-Driven Basic, which provides 30,000 words per month, and the Data-Driven Unlimited, which grants you unlimited words for writing every month.


To Write Blogs

Hypotenuse AI

Get your thoughts to paper faster with Hypotenuse AI's step-by-step AI article writer. Simply describe your topic and add your SEO keyword, and the AI will instantly generate on-brand content ideas and article titles. You can choose a tone of voice and point of view, from first the third person, to best express your voice. You can also provide context like your target audience, product details or company background to incorporate into the article. The Content Detective feature helps you eliminate hours of research and vague AI content for your blogs through real-time, researched content with citations.

Who can benefit from Hypotenuse AI'S AI writer?

  • SEO and content marketers: Kickstart content briefs with clear, customer-centric content that is consistent across your buyer's journey.
  • Copywriters: Use AI article writing to jumpstart creativity with a clear message that aligns with your creative brief.
  • Entrepreneurs: Build your brand, get your thoughts into the world and educate your customers without a dedicated copywriter on staff.

You can enjoy a 7-day trial of Hypotenuse AI without having to provide any credit card details - that's the best part! If you find their service useful, you can upgrade to their Starter or Growth plan. Additionally, Hypotenuse AI also has an enterprise plan that is designed specifically for content teams.


To Write High Converting Email Copies


SmartWriter is an AI-powered writing tool that lets you generate personalised email copies by automating your entire research and copywriting process 40x faster. The email writer tool crawls the internet to find your prospect's data and uses it to create punchy, personalised messages and cold emails.

You can try SmartWriter for free for seven days and experience the convenience of this tool for yourself. If you find it beneficial, you can upgrade to a suitable plan to increase clicks, boost productivity, and receive more responses.


To Write Ecommerce Product Descriptions


If you are an eCommerce team or agency looking to boost your product sales and get ahead of the competition, then Copysmith is the perfect AI-powered SaaS solution for you.

With Copysmith, you can create compelling and SEO-friendly product descriptions that accurately showcase your products' features, benefits, and value. This helps your products to appear at the top of search results, driving more organic traffic and increasing your chances of converting shoppers into customers.

The best part? Copysmith offers a range of Product Description Templates that are specifically designed to optimise your SKUs for different eCommerce platforms like Amazon, Instagram, eBay, Etsy, and Flipkart. Plus, there's even a template for generating sales email copy.

But that's not all - Copysmith also provides SEO optimisation, tone of voice selection, and language selection for your product descriptions. You can even import a CSV file of your products and generate descriptions in bulk.

And for eCommerce storefront owners, Copysmith integrates seamlessly with popular platforms like Shopify, WooCommerce and more.

You can try any of Copysmith's packages for free, and once you experience the productivity growth it provides, you may want to upgrade to a paid plan.


For Agencies


Efficient delivery of work is crucial for agencies. In order to satisfy the customer, it's necessary to provide creative content that's tailored to their needs in a timely manner. When it comes to ensuring successful results while saving time and manpower, Neuroflash is the ideal solution.

With more than 80 text types, Neuroflash provides a diverse range of options for easily creating short and long texts. You can tailor the content to suit any specific industry or topic, ensuring that it meets your customers' unique requirements.

With Neuroflash, you can generate multiple text proposals that are fully optimised for SEO with just one click. This means that even those without extensive writing experience can produce professional-quality content in a matter of seconds and save a significant amount of time. Neuroflash can write content in many different languages. However, it is best known for writing high-quality German AI-based texts.

While the free plan provides 2000 words every month, this may not be sufficient for professionals or agencies. You can opt for the Basic plan, which offers 20000 words per month, or the Power plan, which offers 100,000 to 400,000 words per month, along with 100 SEO analyses. What's more, you'll only be charged for the generated, visible words, and any unused words can be rolled over to the next month in the Basic and Power plans, ensuring that you never lose out on your unused quota.


For Rewriting & Rephrasing


An AI-powered writing companion, Wordtune understands your message and suggests ways to make your writing concise, compelling and authentic. Whether you're writing personal emails, creating documents for your clients or exchanging messages with your colleagues, Wordtune will help you express yourself better.

Powered by our advanced AI technology that deeply understands context and semantics, Wordtune goes far beyond the basic grammar and writing assistants you already know, offering entirely new capabilities such as: 

  • Rewrite - Explore new ways to phrase your text, whether it's the entire sentence, a phrase or just a single word.
  • Tone & Length - Depending on your message and goal, you can choose the tone and length for your rewrite suggestions.
  • Translate and Rewrite simultaneously - If you write a sentence or a fragment of a sentence in a foreign language and then click on "Rewrite," you'll get suggestions for how to rephrase it in English. This feature is especially helpful for individuals who are not native speakers of English.

If you opt for the free plan, you'll be limited to just 10 rewrites per day. However, by upgrading to the premium plan, billed at a monthly rate of $9.99, you can enjoy the benefits of unlimited rewrites.


For Advanced Grammar Checking


Grammarly is an online writing assistant designed to improve your writing by checking for grammar, spelling, punctuation, and other errors. Grammarly can be used as a web-based tool, a browser extension, or a desktop application, and it can also be integrated with a wide range of platforms, including Microsoft Word, Google Docs, and social media sites.

The free version is essentially a simple error-checking tool that provides insights and suggestions for common grammatical errors. However, Grammarly premium is the way to go for those seeking more advanced features. With premium, you not only receive more detailed insights and recommendations for clarity and tone, but you also have access to a powerful plagiarism checker.

Whether you're a student or a writer by profession, you can always feel confident that your writing is clear, concise, and error-free with Grammarly.