In the ever-evolving realm of product development, one thing remains constant – understanding users and their needs is essential for success. Creating products that resonate with customers requires valuable insights from the people who will use them. However, getting accurate and actionable customer feedback can be quite a challenge. That’s where Trackey comes into the picture.
Trackey helps product teams to close customer feedback loops with their in-app targeted surveys. By precisely targeting the right surveys to the right customers at the right moment, Trackey empowers product managers and marketers to gain valuable insights and solve problems more efficiently.
What Is Trackey?
Trackey is a startup that puts product teams, managers, and marketers in the driver’s seat of understanding customer feedback loops. It simplifies the process of gathering actionable customer feedback by providing targeted in-app surveys.
Suppose you’re a product marketer striving to understand your user’s problems. In that case, Trackey helps you navigate this hurdle by initiating the right surveys to the right customers at the most opportune moment. This precision allows for accurate insights, equipping teams with the information they need to revamp their strategy or affirm their current approach.
Interestingly, Trackey is more than just a one-size-fits-all solution. Uniquely focused on product-led companies, it stands apart by zeroing in on triggers for in-app customer feedback, eschewing the norms of general web surveys and employee feedback mechanisms. For product-focused entities, Trackey fosters a higher level of customer understanding, emerging as a specialised tool in the realm of customer feedback.
Miguel Beltrán Sánchez is the driving force behind Trackey, serving as the startup’s CEO. With a rich background as a product maker, he profoundly understands the product teams’ needs at SaaS companies, having first-hand experience with the challenges they grapple with.
His entrepreneurial journey took an inspiring turn when he pivoted from Clickout, a B2B SaaS that creates subscription cancellation flows, to Trackey. The shift was informed by a desire to solve a more pressing issue in the product development industry.
For Miguel, Trackey is rooted in a mission to solve the tangible problem of closing customer feedback loops, a challenge he recognised through his previous venture. His experience and dedication position Trackey as a game-changer in the realm of customer feedback for product-led companies.
Interview with Miguel Beltrán Sánchez, CEO of Trackey
I had the pleasure of interviewing Miguel Beltrán Sánchez, the CEO of Trackey. Miguel passionately shared insights about Trackey’s core objectives and the vision driving the company’s growth.
Q: Can you tell us a little bit about yourself and Trackey?
A: My name is Miguel Beltrán Sánchez and I am the CEO of Trackey. Trackey is a startup that focuses on helping product teams, product managers, and product marketers to close customer feedback loops with in-app targeted surveys.
Q: Who is your target audience, and what problem does Trackey solve for them?
A: Our target audience comprises product teams, managers, and marketers. The problem we solve for them is the challenge of gathering accurate and actionable customer feedback to understand their users and issues more efficiently.
Q: How does Trackey help product teams gather accurate customer feedback?
A: We help product teams by targeting the right surveys to the right customers at the right moment. This precision allows for more accurate insights, equipping teams with the information they need to revamp their strategy or affirm their current approach.
Q: What inspired you to venture into the customer feedback industry?
A: We actually pivoted from Clickout, a B2B SaaS that focused on creating subscription cancellation flows. As product makers ourselves, we knew the industry and the huge problem that product managers in SaaS companies face when trying to gather customer feedback. This inspired us to create Trackey and provide a specialised solution for in-app-triggered customer feedback.
Q: How does Trackey differentiate itself from its competitors?
A: Trackey differentiates itself by solely focusing on creating the best solution for product-led companies. We don’t compete against general web surveys or employee feedback mechanisms. Instead, we tailor our integrations and features specifically for in-app-triggered customer feedback.
Q: Has Trackey received any external funding?
A: Yes, we have received external funding.
Q: Can you share some details about your recent funding round?
A: Our recent funding round raised €100,000 for Clickout during the pre-seed stage.
Q: What are your plans for the future of Trackey?
A: Our plans for the future include expanding our offerings to include mobile apps. We want to enable in-app customer feedback for product-led mobile apps, further empowering product teams in gathering customer insights.
Q: What advice do you have for aspiring entrepreneurs?
A: I advise aspiring entrepreneurs to solve a real problem that potential customers are willing to pay for. It’s essential to focus on delivering value and creating a solution that addresses a genuine need in the market.
Q: Is there anything else you would like to share about your startup journey?
A: We are always excited to share our startup journey and the challenges we have overcome. If there are any specific details you would like to know, feel free to ask.
Feedough’s Take on Trackey
Trackey is definitely causing a disruption in the customer feedback domain, specifically serving product-led companies. Their unique approach of in-app targeted surveys helps both accuracy and convenience, a high-value combination in today’s fast-paced market.
Trackey’s plans to expand to mobile apps will further boost their outreach and efficacy. Their dedication to understanding customers’ needs, reinforced by strong leadership and startup experience, makes them a strong contender in this market.
Suggestions for progress would be to explore machine learning to tailor surveys even further and a potential extension to physical product teams. Expect Trackey to continue refining user-centred feedback, solving real problems with ingenious solutions.
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A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.