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AvatarAashish Pahwa

A startup consultant, dreamer, traveller, and philomath. Aashish has worked with over a 50 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

Why Brands Fail? Reasons for Brand Failure

August 19, 2019 Branding Essentials, Featuredby Aashish Pahwa
brand-failure

The process of branding was developed to act as a … Read more

Categories Branding Essentials, Featured 6 Comments

Why Brand Name Matters? How To Choose A Great Band Name

August 28, 2018 Branding Essentials, Featuredby Aashish Pahwa
brand name

“What’s in a name? that which we call a rose … Read more

Categories Branding Essentials, Featured 1 Comment

What Is Meme Marketing? Everything You Should Know

August 25, 2019 Featuredby Aashish Pahwa
internet-meme-marketing

Memes are on a rise. We’ve seen them, got amused … Read more

Categories Featured Leave a comment

Brand Integration | What Is Branded Entertainment?

December 27, 2019 Featured, Branding Essentialsby Aashish Pahwa
brand integration

There is a rise of brands moving towards producing, sponsoring, … Read more

Categories Featured, Branding Essentials 1 Comment

9 Tips for More Appealing Banner Advertisements

May 10, 2020 Featuredby Aashish Pahwa
banner-advertisements

Banner advertisements are one of the oldest and widespread forms … Read more

Categories Featured Leave a comment

Amazon Business Model | How Big Is Amazon?

January 22, 2019 Business Models, Brand Studyby Aashish Pahwa
amazon business model

Started as a digital bookstore set up in the garage … Read more

Categories Business Models, Brand Study 2 Comments

What is ReCommerce? ReCommerce Business Model

October 17, 2020 Featured, Business Modelsby Aashish Pahwa
RECOMMERCE

ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) … Read more

Categories Featured, Business Models 3 Comments

Cross Promotion : Definition, Benefits, Examples and Ideas.

September 8, 2019 Marketing Essentialsby Aashish Pahwa
CROSS PROMOTION

We’ve witnessed Cross Promotion ever since we’ve learned to read … Read more

Categories Marketing Essentials Leave a comment

Candy Crush Success Case Study | Marketing + Psychology = Success.

August 11, 2019 Brand Study, Miscellaneousby Aashish Pahwa
candy-crush-success-case-study

Other Games will come and go, but Candy Crush goes … Read more

Categories Brand Study, Miscellaneous 3 Comments

40 Powerful Facebook Statistics and Facts for Marketers

December 6, 2019 Miscellaneousby Aashish Pahwa
facebook-stats-facts

Facebook, world’s favourite social media network, with around 1.13 billion … Read more

Categories Miscellaneous 3 Comments
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