Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target group. It makes it easier for them to personalize their...
What Is The Network Effect? Why Is It Valuable?
Why do companies like Facebook, Whatsapp, Instagram, Snapchat, etc rule their respective niches without any fear of their competitors? Or rather, why you don’t want to switch...
Tumblr Business Model | How does Tumblr make money?
To imagine a way to connect with friends and other people without social networking is almost impossible. Social networking has helped us get closer to our...
The Bira Story | How Did Bira Become India’s Favorite Beer?
Out all of the alcohol beverages available today, which is the world’s most widely consumed alcoholic beverage? Which is one of the world’s oldest prepared beverages?...
This Dating Website Revolutionized The Way We Watch Videos
Right from newspapers in 1685 to modern online dating apps today, people have been using media to propel their love life and relationships. It is interesting how...
YouTube Business Model | How does YouTube make money?
Started as a dating website by Steve Chen, Chad Hurley, and Jawed Karim in February 2005, YouTube is now the world’s largest video sharing website and...
A Deep Dive Into Tesla Business Strategy
Based in Palo Alto, California, Tesla Inc. is an American automaker, energy storage and solar manufacturer. The company is probably the dawn of the greatest revolution...
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. Furthermore, effective marketing is one of the reasons why a brand retains...
