Market Segmentation – Definition, Bases, Types & Examples
Market segmentation is one of the most efficient tools for marketers to cater to their target group. It makes it easier for them to...
September 13, 2017
I love reading books on self-help, motivation, businesses, entrepreneurship, social dynamics, etc. To me a life without health, wealth, love, and happiness is a life not worth living; and if a man has everything but love—he has nothing.
What Is The Network Effect? Why Is It Valuable?
Why do companies like Facebook, Whatsapp, Instagram, Snapchat, etc rule their respective niches without any fear of their competitors? Or rather, why you don’t want...
September 4, 2017
Tumblr Business Model | How does Tumblr make money?
To imagine a way to connect with friends and other people without social networking is almost impossible. Social networking has helped us get closer...
August 27, 2017
The Bira Story | How Did Bira Become India’s Favorite Beer?
Out all of the alcohol beverages available today, which is the world’s most widely consumed alcoholic beverage? Which is one of the world’s oldest...
August 11, 2017
This Dating Website Revolutionized The Way We Watch Videos
Right from newspapers in 1685 to modern online dating apps today, people have been using media to propel their love life and relationships. It is...
August 3, 2017
YouTube Business Model | How Does YouTube Make Money?
Started as a dating website by Steve Chen, Chad Hurley, and Jawed Karim in February 2005, YouTube is now the world’s largest video sharing...
July 29, 2017
A Deep Dive Into Tesla Business Strategy
Based in Palo Alto, California, Tesla Inc. is an American automaker, energy storage and solar manufacturer. The company is probably the dawn of the...
July 26, 2017
The Marketing Research Process
Marketing plays an important role in the success of a business in any industry. It is one of the reasons why a brand retains...
July 19, 2017
