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Arieez Dutta

I love reading books on self-help, motivation, businesses, entrepreneurship, social dynamics, etc. To me a life without health, wealth, love, and happiness is a life not worth living; and if a man has everything but love—he has nothing.

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Market Segmentation – Definition, Basis, Types & Examples

By Arieez Dutta / September 13, 2017

Market segmentation is one of the most efficient tools for marketers to cater to their target group. It makes it easier for them to personalize their campaigns, focus on what’s necessary, and to group similar consumers to target a specific audience in a cost effective manner. Market segmentation is being used by marketers since late […]

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What is Network Effect in Marketing?

By Arieez Dutta / September 4, 2017

Why do companies like Facebook, Whatsapp, Amazon, Alibaba, etc rule their respective niches without any fear from their competitors? Or rather, why you don’t want to switch to a different platform than these? It’s all because of this thing called the Network Effect. You truly are missing out if you haven’t heard or read about this […]

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Tumblr Business Model | How does Tumblr make money?

By Arieez Dutta / September 26, 2017

To imagine a way to connect with friends and other people without social networking is almost impossible. Social networking has helped us get closer to our friends and other people throughout the world, even if they are miles away from us. Social networking is a billion dollar industry and I doubt most of us even […]

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The Bira Story | How Did Bira Become India’s Favorite Beer?

By Arieez Dutta / August 21, 2017

Out all of the alcohol beverages available today, which is the world’s most widely consumed alcoholic beverage? Which is one of the world’s oldest prepared beverages? Which has actually been proven to prevent kidney stones and it even strengthens your bones? Amsterdam even pays its workers with this beverage. If you truly are a fan, […]

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This Dating Website Revolutionized The Way We Watch Videos

By Arieez Dutta / August 4, 2017

Right from newspapers in 1685 to modern online dating apps today, people have been using media to propel their love life and relationships. It is interesting how dating through media has evolved through the ages. Today dating websites are frequented often by many men and women who want to get involved with their potential significant other. […]

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YouTube’s Business Model | How does YouTube make money?

By Arieez Dutta / October 16, 2017

Started as a dating website by Steve Chen, Chad Hurley, and Jawed Karim in February 2005, YouTube is now the world’s largest video sharing website and the second largest search engine in the www. More than a billion hours are spent each day watching YouTube videos, there are more than 400 hours of content uploaded every […]

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A Deep Dive Into Tesla Business Strategy

By Arieez Dutta / July 26, 2017

Based in Palo Alto, California, Tesla Inc. is an American automaker, energy storage and solar manufacturer. The company is probably the dawn of the greatest revolution in the automotive industry that the world has witnessed since Karl Benz. Only a few years old and Tesla has gained much attention and significant success. It’s market value […]

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The 7 Steps of The Marketing Research Process

By Arieez Dutta / October 12, 2017

Marketing plays an important role in the success of a business in any industry. Furthermore, effective marketing is one of the reasons why a brand retains and even improves its positioning in the customer’s mind. For effective marketing, it is important to research about the customers and the market before any decision is taken. The […]