Direct Marketing – Definition, Types, Strategies & Examples
How can you target a specific audience or age group to present information about your services to potential consumers, or promote or sell your products without...
A literature enthusiast, an avid reader, a blogger and an admirer of art. She is very active on her social media, and frequently updates her blogs with new lessons, adventures and opinions. She loves to travel whenever she can and has an eye for all things aesthetic.
10 Brilliant Ways Branding Can Impact Your Business
What is the first thing that comes to mind when the name ‘McDonald’s’ is mentioned? Perhaps it is the iconic golden arches, or maybe the image...
Creating An Effective Brand Identity: The Ultimate Guide
What would be the first thing you’d want people to think of when they talk about your brand? Is it something simple like the logo or...
Effective Communication In Business: Importance & Tips
Running a business isn’t exactly a cake-walk. Let’s face it—if it wasn’t for the constant communication between your employees in various departments, the entire work process...
Top 10 Proven Ways to Motivate Employees
As an employer, it falls to you to put together the perfect team with individuals who are the perfect fit for your workplace culture. On paper,...
Workplace Culture – Meaning, Importance, & Types
When employers interview prospective employees for a job, they often consider if they would be a good ‘cultural fit’ for their organization. The ‘culture’ they refer...
Hard Skills – Definition, Importance & Examples
In any job application or interview, employers look for applicants with two very important sets of skills—namely soft skills and hard skills. A successful candidate would...
Socializing At Work – The Do’s, Don’ts & How To’s
Socializing at work has come a long way from being just making small-talk with your co-workers, to being a very necessary skill to ensure the improvement...
Are Bloggers Entrepreneurs?
The rise of social media and internet has also led to an increase in the number of bloggers worldwide. In fact, ‘blogs-to-riches’ has become the modern...
The Psychology Of Free: Why are People Attracted to Giveaways
“Buy 2, get 1 free!” “Shop for $500 and get a free gift worth $100!” “Apply for a free membership TODAY!” “Would you like a free...
