Business, nowadays, involves a lot of competition. Consumers buy the brand first and the product later. Brands, hence, spend a huge amount in marketing themselves as a better player than others. This often lead to brand war which usually include brand using tactics like ambush marketing, viral marketing, brand advertisement wars, evangelism marketing etc.
Brand War Advertisements
Audi vs. BMW
These luxury car makers, in addition to creatively designing their cars, design some super creative and witty advertisements too.
Few years ago, these car makers had an ongoing brand advertisement war just after BMW released an Advertisement campaign for the 35th MOA Rally. The advertisement war, though started as any other ambush marketing tactic, looked like as banners were conversing with each other.
It all started with this
And then this happened –
Followed by this –
BMW did make its move –
And it all ended with this.
But the advertisement war returned in many other forms. One of those was when they used ambush marketing and wished each other on their achievements.
There were some surprise entrants in this war.