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  • Categories
    • Guides
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      • Startup Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

facebook marketplace

Everything You Need To Know About Facebook Marketplace

by Aashish Pahwa

It seems like social networking wasn’t enough for Facebook to keep those 1.71 Billion users engaged … Read more

Categories Guides
customer touchpoint

What Are Customer Touchpoints? Importance & Examples.

by Aashish Pahwa

A company interacts with customers on many levels and at many places. These interactions are necessary … Read more

Categories Marketing Essentials
BRAND VOICE

What Is Brand Voice? How To Develop One?

by Aashish Pahwa

Just like in human beings, a brand voice is the unique way a brand communicates with … Read more

Categories Branding Essentials
Psychology of Shapes in Logo Design

Psychology Of Shapes In Logo Design

by Aashish Pahwa

Perception matters. The world is full of geometric shapes and we, as humans, have assigned each … Read more

Categories Guides, psychology behind logo design
oyo business model

Business Model of Oyo Rooms – How Oyo Rooms Work

by Aashish Pahwa

Oyo Rooms is the largest branded network of hotels currently operating 450,000 listings in 5,000 cities … Read more

Categories Brand Study, Business Models
PSYCHOLOGY-OF-COLORS

Psychology of Colours in Marketing and Branding

by Aashish Pahwa

Psychology and marketing are lifelong partners. A psychologist may not be a marketer but a good … Read more

Categories Guides, Miscellaneous, psychology behind logo design
BRAND IMAGE

What Is Brand Image? – Importance & Examples

by Aashish Pahwa

Brand Image is how customers think of a brand. It can be defined as the perception … Read more

Categories Branding Essentials
brand positioning

Brand Positioning: Definition, Types, & Examples

by Aashish Pahwa

Customers weigh generic products offered by different brands according to the associations and traits they come … Read more

Categories Branding Essentials
PAYTM business model

Paytm Business Model | How does Paytm Make Money?

by Aashish Pahwa

How Paytm makes money even after providing 50% to 100% cashback? What exactly is Paytm’s Business … Read more

Categories Brand Study, Business Models
Marketplace Business Model and Aggregator Business Model

Marketplace Business Model vs. Aggregator Business Model

by Aashish Pahwa

Marketplace business model and aggregator business model, though very similar, have noticeable differences. But before talking … Read more

Categories Business Models, Guides, Miscellaneous
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