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  • Categories
    • Guides
    • Brand Study
    • Essentials
      • Startup Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

What Are Customer Touchpoints? Importance & Examples.

by Aashish Pahwa
customer touchpoint

A company interacts with customers on many levels and at … Read more

Categories Marketing Essentials

What Is Brand Voice? How To Develop One?

by Aashish Pahwa
BRAND VOICE

Just like in human beings, a brand voice is the … Read more

Categories Branding Essentials

Psychology Of Shapes In Logo Design

by Aashish Pahwa
Psychology of Shapes in Logo Design

Perception matters. The world is full of geometric shapes and … Read more

Categories Guides, psychology behind logo design

Business Model of Oyo Rooms – How Oyo Rooms Work

by Aashish Pahwa
oyo business model

Oyo Rooms is the largest branded network of hotels currently … Read more

Categories Brand Study, Business Models

Psychology of Colours in Marketing and Branding

by Aashish Pahwa
PSYCHOLOGY-OF-COLORS

Psychology and marketing are lifelong partners. A psychologist may not … Read more

Categories Guides, Miscellaneous, psychology behind logo design

What Is Brand Image? – Importance & Examples

by Aashish Pahwa
BRAND IMAGE

Brand Image is how customers think of a brand. It … Read more

Categories Branding Essentials

Brand Positioning: Definition, Types, & Examples

by Aashish Pahwa
brand positioning

Customers weigh generic products offered by different brands according to … Read more

Categories Branding Essentials

Paytm Business Model | How does Paytm Make Money?

by Aashish Pahwa
PAYTM business model

How Paytm makes money even after providing 50% to 100% … Read more

Categories Brand Study, Business Models

Marketplace Business Model vs. Aggregator Business Model

by Aashish Pahwa
Marketplace Business Model and Aggregator Business Model

Marketplace business model and aggregator business model, though very similar, … Read more

Categories Business Models, Guides, Miscellaneous

Aggregator Business Model | What Is It And How Does It Operate?

by Aashish Pahwa
aggregator business model

Be it taxis, hotels, groceries, food, or travel, the aggregator … Read more

Categories Business Models
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