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  • Categories
    • Guides
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      • Startup Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

brand name

Why Brand Name Matters? How To Choose A Great Band Name

by Aashish Pahwa

“What’s in a name? that which we call a rose By any other name would smell … Read more

Categories Branding Essentials, Guides
internet-meme-marketing

What Is Meme Marketing? Everything You Should Know

by Aashish Pahwa

Memes are on a rise. We’ve seen them, got amused and have often shared them as … Read more

Categories Guides
brand integration

Brand Integration | What Is Branded Entertainment?

by Aashish Pahwa

There is a rise of brands moving towards producing, sponsoring, and being a part of movies … Read more

Categories Branding Essentials, Guides
banner-advertisements

9 Tips for More Appealing Banner Advertisements

by Aashish Pahwa

Banner advertisements are one of the oldest and widespread forms of advertising found on the internet. … Read more

Categories Guides
RECOMMERCE

What is ReCommerce? ReCommerce Business Model

by Aashish Pahwa

ReCommerce (also known as Reverse Commerce or Re-ecommerce or Reverse Marketplace) is a practice of purchasing and … Read more

Categories Business Models, Guides
CROSS PROMOTION

Cross Promotion: Definition, Benefits, Examples and Ideas.

by Aashish Pahwa

People have witnessed cross promotion ever since they have learned to read and recognise. The term … Read more

Categories Marketing Essentials
candy-crush-success-case-study

Candy Crush Success Case Study | Marketing + Psychology = Success.

by Aashish Pahwa

Other Games will come and go, but Candy Crush goes on forever. Launched in 2012, Candy … Read more

Categories Brand Study, Miscellaneous
facebook-stats-facts

40 Powerful Facebook Statistics and Facts for Marketers

by Aashish Pahwa

Facebook, world’s favourite social media network, with around 1.13 billion daily active users is the perfect … Read more

Categories Miscellaneous
Facebook business model

Facebook Business Model | How Does Facebook Make Money?

by Aashish Pahwa

With around 1.13 billion daily active users and 27.63 billion in revenue in 2016, Facebook is the … Read more

Categories Business Models
font psychology

Font Psychology For Logo Design [Complete Guide]

by Aashish Pahwa

Communication is important even for your basic marketing strategies. The target audience ought to know and … Read more

Categories Guides, Miscellaneous, psychology behind logo design
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