All posts in "Brand Study"

Alibaba Business Model | How Does Alibaba Make Money?

By Aashish Pahwa / August 23, 2017

When it comes to online marketplace, the first name that comes to your mind is Amazon. Amazon surely is a big e-commerce company, but there is another upcoming e-commerce company that is about to (and has already started to) take over the internet marketplace. It is a China-based company whose founder was rejected by KFC. […]


Yelp Business Model | How Does Yelp Make Money?

By Aashish Pahwa / August 17, 2017

With a monthly 28 million average unique mobile application visitors, 74 million unique mobile web visitors, and 83 million unique desktop visitors, Yelp’s Business Model is something you should definitely be aware of. This online business directory, which lists and make local businesses visible to users, differentiates itself with the crowd sourced reviews of those […]


The Bira Story | How Did Bira Become India’s Favorite Beer?

By Arieez Dutta / August 21, 2017

Out all of the alcohol beverages available today, which is the world’s most widely consumed alcoholic beverage? Which is one of the world’s oldest prepared beverages? Which has actually been proven to prevent kidney stones and it even strengthens your bones? Amsterdam even pays its workers with this beverage. If you truly are a fan, […]


OLX Business Model | How does OLX make money?

By Sakshi Singh / September 30, 2017

Founded in 2006 by Fabrice Grinda and Alec Oxenford, the online marketplace OLX has its roots in Argentina. The company today functions in over 40 countries, of which it has emerged out as a stronghold in countries like India, Pakistan, Brazil, Portugal, Poland, Ukraine, Nigeria, Philippines, and Kenya. The online classifieds website was funded by several […]


YouTube Business Model | How does YouTube make money?

By Arieez Dutta / November 21, 2017

Started as a dating website by Steve Chen, Chad Hurley, and Jawed Karim in February 2005, YouTube is now the world’s largest video sharing website and the second largest search engine in the www. More than a billion hours are spent each day watching YouTube videos, there are more than 400 hours of content uploaded every […]


A Deep Dive Into Tesla Business Strategy

By Arieez Dutta / July 26, 2017

Based in Palo Alto, California, Tesla Inc. is an American automaker, energy storage and solar manufacturer. The company is probably the dawn of the greatest revolution in the automotive industry that the world has witnessed since Karl Benz. Only a few years old and Tesla has gained much attention and significant success. It’s market value […]


Amway Business Model | Is Amway a Scam?

By Sakshi Singh / September 22, 2017

Amway, derived from ‘American Way’ is an American company which deals in health, beauty, and home care commodities. The company owes its foundation to Jay Van Andel and Richard DeVos in Ada, Michigan, and roots back to 1959. Formerly counted among the top companies by the Forbes Magazine, the dual principles of Amway Business Model […]


How does Twitter Make Money? Twitter Business Model

By Sourobh Das / August 24, 2017

Twitter needs no introduction. More than a decade ago, its founder Jack Dorsey had famously typed out “just setting up my twttr” on the micro-blogging site as its first tweet. just setting up my twttr — jack (@jack) March 21, 2006 Since then it has come a long way where it has the become the voice […]


Uber Business Model | How does Uber Make Money?

By Sakshi Singh / July 19, 2017

Gone are the days when getting a taxi to office was a nightmare. We no longer need to wait on roadsides trying to spot a taxi and fervently waving at it, only to see it being hacked by another client. We don’t even remember having to be refused a ride in the dead of the […]


Airbnb Business Model | How Does Airbnb Make Money?

By Sourobh Das / July 22, 2017

What started as a simple platform to offer mattresses and home-made breakfast has today revolutionized the way people travel. Airbnb business model is unique, profitable, and has evolved to such a level that the brand is now the world’s most loved hospitality brand. What is Airbnb? Airbnb is a community based two-sided online marketplace that helps […]

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