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  • Categories
    • Featured
    • Brand Study
    • Essentials
      • Startup Essentials
      • Marketing Essentials
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      • Product Management
  • For Startups
    • Startup Process
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Marketing Essentials

Cost Leadership – Definition, Examples, & Strategies

by Kanika Kataria
cost leadership

Unless you have a money-bearing tree in your backyard, I’m … Read more

Categories Marketing Essentials

What Is Demand Generation? [The Ultimate Guide]

by Aashish Pahwa

The customer rules the market. He decides the fate of … Read more

Categories Marketing Essentials

Mission Statement – Definition, Examples & How-To Guide

by Niyantha Palivela
mission statement

You probably must have seen mission statements everywhere — on … Read more

Categories Marketing Essentials

What Is Customer Profiling? – Meaning, Elements & Examples

by Niyantha Palivela
CUSTOMER PROFILING

In earlier times, brands would shoot their communication messages out … Read more

Categories Marketing Essentials

Referral Marketing [An Actionable Guide]

by Niyantha Palivela
REFERRAL MARKETING

“Check these cool headphones out, the bass is crazy!” “Oh, … Read more

Categories Featured, Marketing Essentials

Direct Marketing – Definition, Types, Strategies & Examples

by Shubhangi Srinivasan
direct marketing

How can you target a specific audience or age group … Read more

Categories Marketing Essentials

Conversion Rate Optimization [A Beginner’s Guide]

by Sunil Gill
CONVERSION RATE OPTIMIZATION

Website traffic isn’t worth much if your content and site … Read more

Categories Featured, Marketing Essentials

Market Validation – 6 Steps To Validate Your Business Idea

by Vinayak Agarwal
market validation

A lot of startups begin but fail in the initial … Read more

Categories Marketing Essentials

Call To Action Marketing [The Definitive Guide To CTA]

by Kanika Kataria
CTA marketing

Have you ever searched for some aesthetic ideas on Pinterest … Read more

Categories Featured, Marketing Essentials

What Is Inbound Marketing? [The Ultimate Guide]

by Bharath Sivakumar
inbound marketing

Whether you are a small or a large enterprise, your … Read more

Categories Featured, Marketing Essentials
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