What is Marketing Mix? 4P’s of Marketing Mix
Marketing mix theory, first coined by E. Jerome McCarthy in 1960’s, is one of the basics of marketing for anyone to run a successful business....
August 14, 2016
What is Marketing Myopia? Definition and Examples
Marketing Myopia, first expressed in an article by Theodore Levitt in Harvard Business Review, is a short-sighted and inward looking approach to marketing which...
August 11, 2016
Marketing Management Philosophies – 5 Marketing Concepts
Marketing is “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit”. Marketing...
August 9, 2016
