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Internet Meme Marketing – Know the art of MemeJacking

By Aashish Pahwa / May 6, 2017
internet-meme-marketing

Internet memes are on a rise. We’ve seen them, got amused and have often shared them as well. But if we say you could capitalize on this trend as well, would you believe us ?

Meme-Jacking do exist, and it refers to a practice of capitalizing on the current trend of Internet memes.



the-internet-meme

Internet Meme Marketing

Meme (pronounced as meam) is an element of culture whose styles, concepts, and behavior can be indefinitely imitated. But when we talk about internet meme, it refers to humorous image or video having a definite style and concept which usually go viral on the internet. The style and the concept of the image stays the same whereas the copy changes.

An example of internet meme

What is Viral Marketing?

Discussion on viral marketing is important before we talk about internet meme marketing as meme marketing is a subset of viral marketing itself.


Viral Marketing is a practice of using mediums like word of mouth and social media networks to fulfill marketing goals. It is the practice of using users to promote a brand or products by creating appealing, engaging, and fast spreading news or content.

Why do memes go viral on Internet?

Unlike other usual images, Internet memes have their own names (The Success Kid, Bad Luck Brian, Overly Attached Girlfriend, etc.) and their own positioning in the minds of the users. Memes are precise, spread through social networking websites and have a recall value.

Here are few reasons why internet memes go viral.

Not just images ( Meme Videos)

Internet Memes come in the form of videos as well. Harlem shake and mannequin challenge are two of the popular video internet memes. Just like the photo memes, video memes have a concept (like mannequin challenge requires  you to remain still while the cameraperson captured the scene), humor, and is shareable. But above all, these type of memes involve user to be a part of it.

Memes also come in the form of funny and relatable GIFs and vines. These kind of memes are most shareable. This trend of memes are one of the reasons for huge traffic on many GIF hosting websites and search engines like Imgur and Giphy.



According to a research, videos perform 12x better on social media compared to other content.

Instant humor

Memes are known for their concept. An overly attached girlfriend will always be used for a girlfriend humor while a grumpy cat meme will always have sarcasm in it. It’s the visual aspect of the meme which is more important.

The copy of a meme is usually kept short and aligned to the visual to make it a instant humor. Everyone gets the joke because of the visual representation.

Relatable

People like humor that seems tailored directly to them, and memes, while they may seem to be generic, are so relatable that everyone shares, owns and creates them.

Generic

Memes are not copyrighted or related to any specific brand. These are so generic that anyone can own, create, and share any internet meme without any restriction.

A Long Life Span

Internet Memes are a concept on which a copy is developed. Hence, these images have a considerably large life span. Just like that favorite song in your head which you’ll listen to for a thousand time more before you start hating it, an internet meme is also a thing of obsession. It remains in the market till the time its overuse doesn’t irritate the users.

How to integrate internet meme in marketing strategies?

A good marketer always tries to capitalize on the current trend. Internet Memes, being a trend of the decade, can prove to be beneficial for your company.

internet-meme-about-marketing

Memes are useful as they can result in benefits like more impressions, page likes, website visits, etc. for a company.

One should keep these two hacks while creating and sharing memes.

Relatable

Not every version of meme that has been made been shared or liked on the internet. A meme is liked because of a presence of inside jokes and relatable stuff. Make a meme with which majority of your target audience can relate to or are interested in. This will not only increase the shareability of that meme but would also result in you getting loyal followers on the internet.

One of the companies which gained social media popularity because of great use of memes is Grammarly.

grammarly-internet-meme

Correct Visuals

Correct visuals play a very important part in a meme.

Though not a norm, it’s advisable to use a popular visual as that concept has an existing positioning in the minds of the consumer and can result in users identifying with it.

Successful Meme Marketing Campaigns

Sadly, you’ll not be the first one to incorporate memes in your marketing strategies as many of the companies have already used the internet memes in their online as well as offline marketing campaigns. But its not too late to reap the benefits as well.

Here are some of the companies which used Internet Meme as a part of their marketing campaigns

Keyboard cat – Wonderful Pistachios

Wonderful Pistachios, unlike other players of the game, took a completely different route and decided to include memes in their marketing campaigns. They cleverly integrated their brand in a famous video internet memes, one of them being the Keyboard Cat.

Share it Maybe – Sesame Street

Sesame Street made their cookie monster sing some witty lyrics on the tune of a famous song, Call me Maybe. This campaign received a lot of engagement as call me maybe memes were already in trend at the time of its release.

‘Y U NO’ – HipChat

y-u-no-internet-meme-hipchat

Hipchat, a startup back then, used a famous meme “Y U NO Guy” in their minimalist billboard just and saw a tremendous amount of publicity and other online and offline engagements.


Grumpy Cat Harlem Shake – Mashable

Mashable did a very clever job of combining two of the best internet memes to promote their brand on digital media.

Go On, Tell Us What You Think!

Did we miss something?  Come on! Tell us what you think about Internet Meme Marketing in the comment section.



About the author

Aashish Pahwa

A marketer, a dreamer, a traveler and a philomath. I prefer stargazing to spending nights in clubs.

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