The Branding Phase | The Startup Process


What's the identity of your company? 

Branding is really important because it's what the target audience see and experience before they get to experience your product. Branding is essential because it differentiates you from the crowd. 

But you shouldn't brand your startup based on just perception and your opinions. You need to first shift yourself to the consumer side and realize how you perceive products based on their brand representation.

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