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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

9 Reasons why Digital Marketing Strategies Fail

by Aashish Pahwa

Digital marketing is an umbrella term for all of the online … Read more

Categories Guides

How does Tinder make money | Tinder Business Model

by Aashish Pahwa

Swipe, get matched, flirt and date. Tinder Business Model is … Read more

Categories Brand Study, Business Models

Different Types Of Advertising Mediums

by Aashish Pahwa
ADVERTISING MEDIUMS

Advertising is the action of calling public attention to something … Read more

Categories Marketing Essentials

ATL, BTL, & TTL Marketing – Definition, Examples, & Difference

by Aashish Pahwa
atl btl ttl marketing

Marketing activities (basically advertisements) today can be divided into three segments … Read more

Categories Marketing Essentials

eWallet | Everything you should know about Prepaid Wallets

by Aashish Pahwa
ewallet

It’s the new age of the digital world and eWallet is … Read more

Categories Business Models, Guides

Rifle Approach | What is Rifle Approach in Marketing?

by Aashish Pahwa
rifle approach

A rifle is used to hit a clearly defined target. … Read more

Categories Marketing Essentials

What is Shotgun Approach in Marketing?

by Aashish Pahwa
SHOTGUN APPROACH

A shotgun isn’t used to hit the eye of the … Read more

Categories Marketing Essentials

Dollar Shave Club Business Model | Case Study

by Aashish Pahwa
dollar-shave-club-business-model

Dollar Shave Club, launched in 2011 as a subscription-based online … Read more

Categories Brand Study, Business Models

Why Brands Fail? Reasons for Brand Failure

by Aashish Pahwa
brand-failure

The process of branding was developed to act as a … Read more

Categories Branding Essentials, Guides

Why Brand Name Matters? How To Choose A Great Band Name

by Aashish Pahwa
brand name

“What’s in a name? that which we call a rose … Read more

Categories Branding Essentials, Guides
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