Branding Essentials
What Is Brand Purpose And Why Is It Important?
With changing times, it is important to have a brand purpose. It is because today’s customers are …
Aashish Pahwa
Business Guides
What Is Gig Economy? – Your Guide To Gig Market
It all started in 2009 during the financial crisis. People were unemployed and made their living by …
Startup Guides
How To Find A Niche: 6 Proven Steps
Finding a niche doesn’t mean looking for something no one has ever thought of or the market no one…
Marketing Essentials
What Is A Niche Market? – Meaning & Examples
In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products a…
Sales Essentials
What Is Retail? Retailing Types, Functions, & Characteristics
Retailing goes as back as time goes and the best part of it is that the concept of retailing hasn’…
Business Guides
3 Proven Lean Startup Strategies To Launch New Products
Launching new products can be expensive and extremely risky. Whether digital or physical, new produc…
Marketing & Sales Guides
What Is Long Tail In Marketing? | Long Tail Theory Explained
It’s a long-known fact that there has always been a limited shelf space. Retailers, wholesalers, a…
Startup Discovery
Box Office Fantasy Game – The Next Big Film Startup Review
What if there were a fantasy game for films where you could predict a film’s success, bid on it, a…
Branding Essentials
The Importance Of Branding In Today’s World
Today, the market is full of countless companies selling similar generic products. This has led to t…
Marketing & Sales Guides
13 Actionable Branding Tips For Startups
What comes to your mind when you hear the term brand?
If it is just name, logo, colour, font, amb…
Marketing Essentials
What Is Demand Generation? [The Ultimate Guide]
The customer rules the market. He decides the fate of the product. The marketer today can’t really…
Marketing Essentials
Mission Statement – Definition, Examples & How-To Guide
You probably must have seen mission statements everywhere — on walls of company lobbies, official …
Startup Essentials
What Is Ramen Profitability?
Self-sustainability is important for the initial stages of a startup. If you’re self-sustainable, …
Marketing Essentials
The Importance Of Communication In Business
Effective communication is imperative, not just for businesses but for the whole human ecosystem. Fo…
Marketing Essentials
What Is Customer Profiling? – Meaning, Elements & Examples
In earlier times, brands would shoot their communication messages out to the world and hope that if …
Startup Essentials
What Is A Decacorn?
Every startup dreams of becoming a unicorn (a startup having a valuation of at least $1 billion). Bu…
Branding Essentials
Brand Awareness – Definition, Importance, Strategy, & Examples
Ever wondered what phenomenon results in you thinking of Coke or Pepsi whenever you are asked which …
Startup Essentials
What Is Venture Capital & How It Works?
Today, we can’t deny that startups have found a special space in the business ecosystem. They have…
Marketing Essentials
Referral Marketing [An Actionable Guide]
"Check these cool headphones out, the bass is crazy!"
"Oh, the food there is so delicious! I'm go…
Marketing Essentials
Conversion Rate Optimization [A Beginner’s Guide]
Website traffic isn’t worth much if your content and site elements can’t get visitors to do what…
