Startup Process
Value Proposition Canvas – How To Fill It? (With Template)
You had an idea for a startup which you really believed would disrupt the market. So, you gathered a…
Aashish Pahwa
Brand Failure
7 Reasons Why Orkut Failed
Orkut scraps and profile ratings are a thing of past now. But you might also be familiar with the ti…
Marketing & Sales Guides
WhatsApp Marketing – An Actionable Guide
WhatsApp may not be the first to come to your mind when you hear the phrase social media marketing, …
Management Essentials
The Importance Of Leadership In Business
If you Google the meaning of leadership in business you can get about 658,000,000 results, with each…
Human Resource Guides
Work Flexibility – What Is It & Why Is It Important?
Your employees might love what they do and your motivation strategies may even help them improve the…
Marketing Essentials
V-Commerce — What Is It & Why Is It The Next Big Thing?
“Alexa, will most homes have a smart speaker by 2020?”
“Hey Google, are more consumers usin…
Marketing & Sales Guides
WiFi Marketing – What Is It & How It Benefits Retail Business?
As a retailer, it’s important to stay ahead of the game. Competition from other stores as well as …
Business Guides
How To Choose A Reliable Business Partner
Starting your own startup completely alone is a stressful process. Because of that, many people woul…
Startup Guides
Entrepreneurial Qualities: 11 Proven Qualities of Top Entrepreneurs
What do Bill Gates, Jeff Bezos, Henry Ford, Oprah Winfrey, and JK Rowling have in common? Well, besi…
Startup Guides
10 Uber for X Business Ideas to Start an On-Demand App
We live in an era that is entirely different from the generations that came before us. People strugg…
Sales Essentials
What Is A Sales Funnel?
Profit or perish…There are only two ways to make money: increase sales and decrease costs. This qu…
Marketing Essentials
Moment Marketing: Explaining The Right Time Marketing
There’s a secret behind why some campaigns gain more traction than others.
They communicate whe…
Human Resource Guides
6 Tips for Managing People Who Are Hard To Manage
Improving management skill is no easy feat, especially when you have to deal with difficult employee…
Sales Essentials
Wholesale & Wholesaler – Definition, Types, & Examples
A manufacturer usually doesn’t sell his goods directly to the customers. He makes use of the diffe…
Sales Essentials
Sales Promotion – Definition, Strategies, & Examples
Even though customer satisfaction has become the top priority for businesses, there are times when t…
Branding Essentials
What Is Brand Purpose And Why Is It Important?
With changing times, it is important to have a brand purpose. It is because today’s customers are …
Business Guides
What Is Gig Economy? – Your Guide To Gig Market
It all started in 2009 during the financial crisis. People were unemployed and made their living by …
Startup Guides
How To Find A Niche: 6 Proven Steps
Finding a niche doesn’t mean looking for something no one has ever thought of or the market no one…
Marketing Essentials
What Is A Niche Market? – Meaning & Examples
In a usual business scenario ruled by well-funded corporations and marketers, mass appeal products a…
Sales Essentials
What Is Retail? Retailing Types, Functions, & Characteristics
Retailing goes as back as time goes and the best part of it is that the concept of retailing hasn’…
