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      • Startup Essentials
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Aashish Pahwa
Aashish Pahwa

A startup consultant, digital marketer, traveller, and philomath. Aashish has worked with over 20 startups and successfully helped them ideate, raise money, and succeed. When not working, he can be found hiking, camping, and stargazing.

What Is Labelling? – Product Label Types & Components

by Aashish Pahwa
product labelling

There’s something common in a shirt with a printed cloth … Read more

Categories Marketing Essentials

How To Prevent Others From Stealing Your Business Ideas

by Aashish Pahwa
how to prevent others from stealing your business ideas

If you’re here, I will presume you already have an … Read more

Categories Featured

Pre-Seed Funding Explained: What It Is & How It Works

by Aashish Pahwa
pre-seed funding

A disruptive idea marks the start of a startup. But … Read more

Categories Startup Essentials

Needs Vs Wants – Understanding the Difference In Marketing

by Aashish Pahwa
needs vs wants

There are some things that are essential or are a … Read more

Categories Marketing Essentials

The Design Tool For Non-Designers – Uizard Startup Review

by Aashish Pahwa
uizard startup review

Ideating digital products is easy. It all stems from ‘I … Read more

Categories Startup Reviews

LinkedIn Analytics Made Easy – Inlytics Startup Review

by Aashish Pahwa
Inlytics startup review

If you’re engaged in business, LinkedIn is a goldmine for … Read more

Categories Startup Reviews

Value Creation: How Is Customer Value Created & Measured?

by Aashish Pahwa
value creation

Value is the spine of the business ecosystem. The customer … Read more

Categories Startup Essentials

What Is Customer Value? (& Why Is It Important?)

by Aashish Pahwa
customer value

Every time a customer purchases a product, they compare the … Read more

Categories Marketing Essentials

What Is An Operating Model?

by Aashish Pahwa
Operating model

A business has to do two things right to stay … Read more

Categories Startup Essentials

The 11 Types Of Startups That Exist Today

by Aashish Pahwa
types of startups

When it comes to startups, there’s never one size fits … Read more

Categories Featured
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